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BlogWell Dallas Social Media Case Study: AMD, presented by Jon Peters

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In his BlogWell Dallas presentation, AMD's Mobile & Social Media Strategist, Online Marketing, Jon Peters, shared how they are driving awareness, advocacy, and revenue around their gaming …

In his BlogWell Dallas presentation, AMD's Mobile & Social Media Strategist, Online Marketing, Jon Peters, shared how they are driving awareness, advocacy, and revenue around their gaming contests.

Watch the video of this presentation here: https://vimeo.com/38876132

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  • 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Jon Peters Dallas January 24, 2012 Contesting to Drive Awareness, socialmedia.org/blogwell Advocacy, and Revenue
  • 2. CONTESTING TO DRIVEAWARENESS, ADVOCACY &REVENUEJon PetersAMD
  • 3. 2 | AMD Holiday Promotion Social Media Summary | January 2012
  • 4. Program Goals 1. Drive brand awareness to “Technology Oriented Females” & “Mainstream” consumers 2. Grow “Mainstream” consumer Fan base on Facebook.com/AMD 3. Increase Advocate base & increase purchase intent3 | AMD Holiday Promotion Social Media Summary | January 2012 through contesting
  • 5. 4. Identify Enthusiasts + Gaming Advocates to help drive revenue in 2012 5. Increase Enthusiasts + Gaming “Fan” engagement with brand Targets 1. 96K tab views 2. 6K new fans 3. 6K potential Advocates 4. 24K shares 5. 36K submissions4 | AMD Holiday Promotion Social Media Summary | January 2012
  • 6. Technology Oriented Female & Mainstream Consumer5 | AMD Holiday Promotion Social Media Summary | January 2012
  • 7. Enthusiasts + Gaming6 | AMD Holiday Promotion Social Media Summary | January 2012
  • 8. GATED PAGES7 | AMD Holiday Promotion Social Media Summary | January 2012
  • 9. 1 2 1 2 3 3 4 48 | AMD Holiday Promotion Social Media Summary | January 2012
  • 10. SHARE ON NEWSFEED9 | AMD Holiday Promotion Social Media Summary | January 2012
  • 11. NOVEMBER 21PROMOTION START 37K views 31 shares 53 comments10 | AMD Holiday Promotion Social Media Summary | January 2012
  • 12. BLOG ON GAMING.AMD.COM (16K views)11 | AMD Holiday Promotion Social Media Summary | January 2012
  • 13. BLOG ON AMD.COM & TWITTER HAPPY HOUR 35K reached 22 comments 6 shares 15K views 166 shares12 | AMD Holiday Promotion Social Media Summary | January 2012
  • 14. FACEBOOK STATUS UPDATES13 | AMD Holiday Promotion Social Media Summary | January 2012
  • 15. FACEBOOK STATUS UPDATES14 | AMD Holiday Promotion Social Media Summary | January 2012
  • 16. FACEBOOK STATUS UPDATES15 | AMD Holiday Promotion Social Media Summary | January 2012
  • 17. TWEETS16 | AMD Holiday Promotion Social Media Summary | January 2012
  • 18. TWEETS17 | AMD Holiday Promotion Social Media Summary | January 2012
  • 19. ANNOUNCE WINNERS!18 | AMD Holiday Promotion Social Media Summary | January 2012
  • 20. ANNOUNCE WINNERS!19 | AMD Holiday Promotion Social Media Summary | January 2012
  • 21. ANNOUNCE WINNERS!20 | AMD Holiday Promotion Social Media Summary | January 2012
  • 22. TARGETS 1. 96K tab views 2. 6K new fans 3. 6K potential Advocates 4. 24K shares 5. 36K submissions21 | AMD Holiday Promotion Social Media Summary | January 2012
  • 23. METRICS – CONSUMER 97K tab views 45K submissions 35K shares22 | AMD Holiday Promotion Social Media Summary | January 2012
  • 24. METRICS – ENTHUSIAST + GAMING 110K tab views 53K submissions 51K shares23 | AMD Holiday Promotion Social Media Summary | January 2012
  • 25. TOTALS TIED TO PROGRAM GOALS 207K tab views 1 20K “new” fans 2 3/4 57K potential Advocates 86K shares 5 98K submissions 5 1-5; reference ties to program goal24 | AMD Holiday Promotion Social Media Summary | January 2012
  • 26. PARTNERS socialmedia180.com shortstack.com25 | AMD Holiday Promotion Social Media Summary | January 2012
  • 27. CONTACT DETAILS Jon.Peters@AMD.com Facebook.com/AMD @AMDNotebook @JonRpeters26 | AMD Holiday Promotion Social Media Summary | January 2012
  • 28. BACK UP27 | AMD Holiday Promotion Social Media Summary | January 2012
  • 29. Consumer Publications NYLON Maxim MyGloss Geek Sugar Life Style Weekly Techlicious28 | AMD Holiday Promotion Social Media Summary | January 2012
  • 30. Enthusiast + Gaming Publications HardOCP Hubert Nguyen PC Perspective Absolutely Legit Reviews Windows Hardware Neoseeker Secrets Hot Hardware Pure Overclock Anandtech PC Stats Tom’s Hardware Electronista Daily Tech José A. Vilches AMDzone29 | AMD Holiday Promotion Social Media Summary | January 2012 X-bit Labs
  • 31. GOALS 1. Generate purchase intent and (ultimately) revenue through contesting and building advocates 2. Develop a “NEW” fan base on Facebook (Mainstream Consumers) 3. Drive Product Awareness to (Mainstream) Consumers 4. Increase purchase intent (and loyalty) with Enthusiasts / Gamers 5. Promote Brand and Fan engagement thru contesting 6. Grow Fan based and identify Advocates to drive ultimately drive revenue30 | AMD Holiday Promotion Social Media Summary | January 2012
  • 32. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Dallas January 24, 2012 socialmedia.org/blogwell