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BlogWell Chicago Social Media Case Study: U.S. Bank, presented by Karen Gutierrez

by on Jul 10, 2013

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In her BlogWell Chicago presentation, U.S. Bank's Social Media Director, Karen Gutierrez, explains how they created a social media strategy and playbooks to carry it out. ...

In her BlogWell Chicago presentation, U.S. Bank's Social Media Director, Karen Gutierrez, explains how they created a social media strategy and playbooks to carry it out.

She goes into detail about the steps they took for creating a plan that would lead to 65-page playbooks that the team uses to engage in social on a daily basis.

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  • glodenheart glodenheart What a great slide! We're looking at message broker solutions right now ... you a top candidate!
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BlogWell Chicago Social Media Case Study: U.S. Bank, presented by Karen Gutierrez BlogWell Chicago Social Media Case Study: U.S. Bank, presented by Karen Gutierrez Presentation Transcript