In his BlogWell case study presentation, "Finding the 'Voice of McDonald's'", McDonald's Manager of Global Web Communications, Joe Curry, explained the social media details behind their American Idol-like internal competition.
Joe shared how they got their employees involved, how they used different platforms to spread the word, and the amazing numbers and results from the competition.
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
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BlogWell is produced by GasPedal and the Social Media Business Council.
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