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BlogWell Bay Area Social Media Case Study: Xerox, presented by Jay Bartlett

by on Aug 12, 2013

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In his BlogWell Bay Area presentation, Xerox's Vice President of Global Social Marketing, Jay Bartlett, explains how the brand is using social to establish Xerox as a credible source of thought ...

In his BlogWell Bay Area presentation, Xerox's Vice President of Global Social Marketing, Jay Bartlett, explains how the brand is using social to establish Xerox as a credible source of thought leadership and news as the brand embraces a digital market.

He shares how Xerox focused on existing social conversations along with repurposing original content to maximize sharing and amplify their message.

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BlogWell Bay Area Social Media Case Study: Xerox, presented by Jay Bartlett BlogWell Bay Area Social Media Case Study: Xerox, presented by Jay Bartlett Presentation Transcript