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BlogWell Bay Area Social Media Case Study: Intel, presented by Jennifer Lashua

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In her BlogWell Bay Area presentation, Intel's Manager of Global Social Communities, Jennifer Lashua, shares how the brand used social to reach smart, technology-driven consumers by "celebrating …

In her BlogWell Bay Area presentation, Intel's Manager of Global Social Communities, Jennifer Lashua, shares how the brand used social to reach smart, technology-driven consumers by "celebrating smart."

She shares how Intel leveraged Twitter, Instagram, and other platforms to combine education and entertainment into a new consumer experience.

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  • 1. Jennifer Lashua Celebrating Smart This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Bay Area August 6, 2013 socialmedia.org/blogwell
  • 2. 1 Celebrating Smart Jen Lashua @runningjen
  • 3. yesterday’s genius today’s genius
  • 4. smart is in
  • 5. @runningjen celebrate smart
  • 6. @runningjen “Something good in my computer” “It makes my PC faster, but I don’t really know what ‘it’ is.” “It’s the brain inside a computer.” “Bum…bum, bum, bum, bum!” “The new Haswell 22nm chip that I want for my new PC now!”
  • 7. @runningjen Tech is in + Being smart is cool + Brand trust + Curious audience … with… limited attention span doesn’t buy in to marketing wants to be entertained
  • 8. @runningjen MAKE ME SMARTER WHILE YOU ENTERTAIN ME
  • 9. @runningjen Celebrating Smart by … Sharing inside jokes Making the complex simple Edu-taining Providing a tech point of view on the world Exploring the future Reminiscing – old tech can be funny & quaint We get a kick out of blowing their minds
  • 10. @runningjen Content Samples …
  • 11. @runningjen Product launch countdown, Intel style
  • 12. @runningjen Make the complex simple
  • 13. @runningjen Product edu-tainment
  • 14. @runningjen Tech POV
  • 15. @runningjen #techhack
  • 16. @runningjen Tech humor
  • 17. @runningjen Shared jokes
  • 18. @runningjen Brand loyalty
  • 19. @runningjen Blowing your mind
  • 20. @runningjen The 1:10:1 of social engagement We have 1 second to capture someone’s attention … If successful, we earn another 10 seconds of their time … If successful, we can earn a full minute … 1 second is the tipping point. If we don’t catch them in 1 second, we won’t catch them at all.
  • 21. @runningjen What works for us Be true to who we are (That’s ok – being smart is cool now) Respect audience’s intelligence & help make them even smarter Be entertaining Tailor approach by platform – native content 1:10:1 Always go for the share
  • 22. @runningjen Thank you! Jen Lashua @Intel @runningjen
  • 23. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Bay Area August 6, 2013 socialmedia.org/blogwell

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