0
SocialMedia.org
Video Case Studies
Justin Levy
Evolving from Social Media to Social
Business
This video is from
BlogWell
S...
HOW CITRIX IS EVOLVING FROM
SOCIAL MEDIA TO SOCIAL
BUSINESS
Justin Levy
Global Social Media
Citrix
@justinlevy | #BlogWell
@justinlevy #BlogWell
How we got started with social media
@justinlevy #BlogWell
We opened our ears
@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
We identified a passionate cu...
@justinlevy #BlogWell
Launched Workshifting.com
@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/olliesphotos/4310305816
Fast forward a couple of years…
@justinlevy #BlogWell
Social Media
Social Business
@justinlevy #BlogWell
“An organization that has put in place the
strategies, technologies and processes to
systematically ...
@justinlevy #BlogWell
Increase competitive insights & customer knowledge
Drive customer advocacy, storytelling & retention...
@justinlevy #BlogWell
We established social media guidelines
@justinlevy #BlogWell
Who did we require to take the training?
Worldwide Marketing
Product Marketing Managers
Global Custo...
@justinlevy #BlogWell
Photo Credit: http://www.flickr.com/photos/olliesphotos/4310305816
What the future holds in store…
@justinlevy #BlogWell
Project Work Better
@justinlevy #BlogWell
Extending our social incident plan
@justinlevy #BlogWell
M&A governance and onboarding
Photo Credit: http://www.flickr.com/photos/wurges/2131960487
@justinlevy #BlogWell
Employee advocacy program
@justinlevy #BlogWell
Thank you…
…to stalk me
• justinrlevy.com
• @justinlevy
• justin.levy@citrix.com
…to stalk us
• citr...
Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2...
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BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy

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In his BlogWell Bay Area presentation, Citrix's Senior Social Communications Manager, Justin Levy, shares how the brand transitioned to a social business through an aggressive social training program.

He discusses the obstacles of transitioning the global software brand and its 8,000 employees to a social state of mind, along with the vast benefits of the training program.

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Transcript of "BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy "

  1. 1. SocialMedia.org Video Case Studies Justin Levy Evolving from Social Media to Social Business This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Bay Area August 6, 2013 socialmedia.org/blogwell
  2. 2. HOW CITRIX IS EVOLVING FROM SOCIAL MEDIA TO SOCIAL BUSINESS Justin Levy Global Social Media Citrix @justinlevy | #BlogWell
  3. 3. @justinlevy #BlogWell How we got started with social media
  4. 4. @justinlevy #BlogWell We opened our ears
  5. 5. @justinlevy #BlogWell Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010 We identified a passionate customer service agent Photo Credit: http://www.flickr.com/photos/andresrueda/3219931640 Tip: Cats, dogs, babies = always work
  6. 6. @justinlevy #BlogWell Launched Workshifting.com
  7. 7. @justinlevy #BlogWell Photo Credit: http://www.flickr.com/photos/olliesphotos/4310305816 Fast forward a couple of years…
  8. 8. @justinlevy #BlogWell Social Media Social Business
  9. 9. @justinlevy #BlogWell “An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value.” - Open Knowledge We defined “social business”
  10. 10. @justinlevy #BlogWell Increase competitive insights & customer knowledge Drive customer advocacy, storytelling & retention, resulting in rabid fans Develop and drive our social business globally with regional & local focus Analyzing and optimizing social channels to drive impact for the business Engage in conversation & influence via onsite and offsite communities Drive competitive advantage through brand humanization & customer engagement Drive and increase social operations and governance We established social media objectives
  11. 11. @justinlevy #BlogWell We established social media guidelines
  12. 12. @justinlevy #BlogWell Who did we require to take the training? Worldwide Marketing Product Marketing Managers Global Customer Support / Social Support ~800 employees
  13. 13. @justinlevy #BlogWell Photo Credit: http://www.flickr.com/photos/olliesphotos/4310305816 What the future holds in store…
  14. 14. @justinlevy #BlogWell Project Work Better
  15. 15. @justinlevy #BlogWell Extending our social incident plan
  16. 16. @justinlevy #BlogWell M&A governance and onboarding Photo Credit: http://www.flickr.com/photos/wurges/2131960487
  17. 17. @justinlevy #BlogWell Employee advocacy program
  18. 18. @justinlevy #BlogWell Thank you… …to stalk me • justinrlevy.com • @justinlevy • justin.levy@citrix.com …to stalk us • citrix.com • @citrix
  19. 19. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Bay Area August 6, 2013 socialmedia.org/blogwell
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