SlideShare a Scribd company logo
1 of 25
Download to read offline
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
Case Study Presentation:  increasing brand advocacy with social media Yann Gourvennec Head of Internet & Digital Media http://orange-business.com   Nov 10, 2009
creative commons notice ,[object Object],[object Object],[object Object],some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
international presence, local support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   ... worldwide solutions, local support ...
a footprint supporting business around the world some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   ,[object Object],[object Object]
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   Where will you focus your digital marketing budget in 2009? (in% of interviewees) (December 2008 – 400 interviewees) >   http://www.permissiontv.com/pdf/ptv_survey_results.pdf
social media … and ROI some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   http://geekandpoke.typepad.com/
how solution selling applies to the Web some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
ICT buyers … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   vertical painpoints are passionate about technology annoyed by banners/ marketing by interruption are part of  ECOSYSTEMS IT security virtualization read blogs turn to trusted technology B2B resources use social media source:
the ICT ecosystem some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   TYPICAL B2B ECOSYSTEM NEWS OPINION LEADERS OTHER SECTORS CONSULTANT PARTNER ENTERPRISE X RSS FEEDS WEB ENTERPRISE OTHER REGIONS ADMIN CONTRACTORS BUYER LEGAL BUSINESS UNIT CLIENT TEAM FINANCIAL CONTROLER CONSULTANTS OTHER BUSINESS  UNITS ENTERPRISE  Y CONSULTANCY VENDOR VENDOR
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   it’s hard to trigger a revolution on your own …
blogs and WebTV: hundreds of experts some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   LinkedIN Twitter facebook netvibes google
Orange Business blogs some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
orange-business.tv business case some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
orange-business.tv: where we started from … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
orange-business.tv business case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
best practice 1 on UGC some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   http://bit.ly/soceng
best practice 2 on UGC some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   http://bit.ly/soceng
On our blogs … what ROI? some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
presence / engagement some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
ROI? some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   content generation motivation leadership of opinion global reach SEO UGC breaking silos nurturing talent rss (dynamic) links comments/discussions cheap spice up IRL events
Orange b2b label some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page   ,[object Object],[object Object]
my research on Bnet and elsewhere ,[object Object],[object Object],[object Object],[object Object],some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
about Yann Gourvennec ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page

More Related Content

Similar to BlogWell Atlanta Social Media Case Study: Orange Business Services, presented by Yann Gourvennec

[En] Success in Social Media Initiatives
[En] Success in Social Media Initiatives[En] Success in Social Media Initiatives
[En] Success in Social Media InitiativesYann Gourvennec
 
[En] how social media changed our (your) lives
[En] how social media changed our (your) lives[En] how social media changed our (your) lives
[En] how social media changed our (your) livesYann Gourvennec
 
Orange Business Social Media
Orange Business Social MediaOrange Business Social Media
Orange Business Social MediaNicolas Jambin
 
[Fr] Tunis 2.0 - Yann Gourvennec
[Fr] Tunis 2.0 - Yann Gourvennec[Fr] Tunis 2.0 - Yann Gourvennec
[Fr] Tunis 2.0 - Yann GourvennecYann Gourvennec
 
[En] MIB Dauphine - ICT5
[En] MIB Dauphine - ICT5[En] MIB Dauphine - ICT5
[En] MIB Dauphine - ICT5Yann Gourvennec
 
Tourism presentation
Tourism presentationTourism presentation
Tourism presentationMax Norton
 
Open media portfolio
Open media portfolioOpen media portfolio
Open media portfolioJoshua Rex
 
[En] MIB Dauphine - ICT6
[En] MIB Dauphine - ICT6[En] MIB Dauphine - ICT6
[En] MIB Dauphine - ICT6Yann Gourvennec
 
[En] lessons learnt from the orange business services experience
[En] lessons learnt from the orange business services experience[En] lessons learnt from the orange business services experience
[En] lessons learnt from the orange business services experienceOrange
 
[En] HEC Paris - Web 2.0 - reinventing marketing
[En] HEC Paris - Web 2.0 - reinventing marketing[En] HEC Paris - Web 2.0 - reinventing marketing
[En] HEC Paris - Web 2.0 - reinventing marketingYann Gourvennec
 
[En] the Orange Business Services WebTV business case
[En] the Orange Business Services WebTV business case[En] the Orange Business Services WebTV business case
[En] the Orange Business Services WebTV business caseYann Gourvennec
 
[En] MIB Dauphine - ICT3
[En] MIB Dauphine - ICT3[En] MIB Dauphine - ICT3
[En] MIB Dauphine - ICT3Yann Gourvennec
 
Internet Video Project
Internet Video ProjectInternet Video Project
Internet Video Projectcaamch2
 
[En] how important is the digital economy
[En] how important is the digital economy[En] how important is the digital economy
[En] how important is the digital economyOrange
 
Filemobile User-Generated News Presentation
Filemobile User-Generated News PresentationFilemobile User-Generated News Presentation
Filemobile User-Generated News PresentationSteve Hulford
 
SNM Business Presentation English
SNM Business Presentation EnglishSNM Business Presentation English
SNM Business Presentation EnglishCaroline Schneider
 
Milano mobicap start up initiative 2013
Milano mobicap start up initiative 2013Milano mobicap start up initiative 2013
Milano mobicap start up initiative 2013Thibaut Rouffineau
 
Net Solutions - Kentico development
Net Solutions - Kentico developmentNet Solutions - Kentico development
Net Solutions - Kentico developmentNet Solutions
 
Hugues Rey Digital Channel Management 2009 Solvay
Hugues Rey Digital Channel Management 2009 SolvayHugues Rey Digital Channel Management 2009 Solvay
Hugues Rey Digital Channel Management 2009 SolvayHugues Rey
 

Similar to BlogWell Atlanta Social Media Case Study: Orange Business Services, presented by Yann Gourvennec (20)

[En] Success in Social Media Initiatives
[En] Success in Social Media Initiatives[En] Success in Social Media Initiatives
[En] Success in Social Media Initiatives
 
[En] how social media changed our (your) lives
[En] how social media changed our (your) lives[En] how social media changed our (your) lives
[En] how social media changed our (your) lives
 
Orange Business Social Media
Orange Business Social MediaOrange Business Social Media
Orange Business Social Media
 
[Fr] Tunis 2.0 - Yann Gourvennec
[Fr] Tunis 2.0 - Yann Gourvennec[Fr] Tunis 2.0 - Yann Gourvennec
[Fr] Tunis 2.0 - Yann Gourvennec
 
[En] MIB Dauphine - ICT5
[En] MIB Dauphine - ICT5[En] MIB Dauphine - ICT5
[En] MIB Dauphine - ICT5
 
Tourism presentation
Tourism presentationTourism presentation
Tourism presentation
 
Open media portfolio
Open media portfolioOpen media portfolio
Open media portfolio
 
[En] MIB Dauphine - ICT6
[En] MIB Dauphine - ICT6[En] MIB Dauphine - ICT6
[En] MIB Dauphine - ICT6
 
[En] lessons learnt from the orange business services experience
[En] lessons learnt from the orange business services experience[En] lessons learnt from the orange business services experience
[En] lessons learnt from the orange business services experience
 
[En] HEC Paris - Web 2.0 - reinventing marketing
[En] HEC Paris - Web 2.0 - reinventing marketing[En] HEC Paris - Web 2.0 - reinventing marketing
[En] HEC Paris - Web 2.0 - reinventing marketing
 
[En] the Orange Business Services WebTV business case
[En] the Orange Business Services WebTV business case[En] the Orange Business Services WebTV business case
[En] the Orange Business Services WebTV business case
 
[En] MIB Dauphine - ICT3
[En] MIB Dauphine - ICT3[En] MIB Dauphine - ICT3
[En] MIB Dauphine - ICT3
 
Internet Video Project
Internet Video ProjectInternet Video Project
Internet Video Project
 
[En] how important is the digital economy
[En] how important is the digital economy[En] how important is the digital economy
[En] how important is the digital economy
 
Filemobile User-Generated News Presentation
Filemobile User-Generated News PresentationFilemobile User-Generated News Presentation
Filemobile User-Generated News Presentation
 
SNM Business Presentation English
SNM Business Presentation EnglishSNM Business Presentation English
SNM Business Presentation English
 
Getting to grips with digital
Getting to grips with digitalGetting to grips with digital
Getting to grips with digital
 
Milano mobicap start up initiative 2013
Milano mobicap start up initiative 2013Milano mobicap start up initiative 2013
Milano mobicap start up initiative 2013
 
Net Solutions - Kentico development
Net Solutions - Kentico developmentNet Solutions - Kentico development
Net Solutions - Kentico development
 
Hugues Rey Digital Channel Management 2009 Solvay
Hugues Rey Digital Channel Management 2009 SolvayHugues Rey Digital Channel Management 2009 Solvay
Hugues Rey Digital Channel Management 2009 Solvay
 

More from SocialMedia.org

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...SocialMedia.org
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
 

More from SocialMedia.org (20)

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan Freyer
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy Summers
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
 

Recently uploaded

Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3DianaGray10
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and businessFrancesco Corti
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTxtailishbaloch
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingFrancesco Corti
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxKaustubhBhavsar6
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdfThe Good Food Institute
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 

Recently uploaded (20)

Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and business
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is going
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptx
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 

BlogWell Atlanta Social Media Case Study: Orange Business Services, presented by Yann Gourvennec

  • 1. some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  • 2. Case Study Presentation: increasing brand advocacy with social media Yann Gourvennec Head of Internet & Digital Media http://orange-business.com Nov 10, 2009
  • 3.
  • 4.
  • 5.
  • 6. some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page Where will you focus your digital marketing budget in 2009? (in% of interviewees) (December 2008 – 400 interviewees) > http://www.permissiontv.com/pdf/ptv_survey_results.pdf
  • 7. social media … and ROI some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page http://geekandpoke.typepad.com/
  • 8. how solution selling applies to the Web some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  • 9. ICT buyers … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page vertical painpoints are passionate about technology annoyed by banners/ marketing by interruption are part of ECOSYSTEMS IT security virtualization read blogs turn to trusted technology B2B resources use social media source:
  • 10. the ICT ecosystem some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page TYPICAL B2B ECOSYSTEM NEWS OPINION LEADERS OTHER SECTORS CONSULTANT PARTNER ENTERPRISE X RSS FEEDS WEB ENTERPRISE OTHER REGIONS ADMIN CONTRACTORS BUYER LEGAL BUSINESS UNIT CLIENT TEAM FINANCIAL CONTROLER CONSULTANTS OTHER BUSINESS UNITS ENTERPRISE Y CONSULTANCY VENDOR VENDOR
  • 11. some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page it’s hard to trigger a revolution on your own …
  • 12. blogs and WebTV: hundreds of experts some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page LinkedIN Twitter facebook netvibes google
  • 13. Orange Business blogs some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  • 14. orange-business.tv business case some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  • 15. orange-business.tv: where we started from … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  • 16.
  • 17. best practice 1 on UGC some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page http://bit.ly/soceng
  • 18. best practice 2 on UGC some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page http://bit.ly/soceng
  • 19. On our blogs … what ROI? some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  • 20. presence / engagement some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  • 21. ROI? some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page content generation motivation leadership of opinion global reach SEO UGC breaking silos nurturing talent rss (dynamic) links comments/discussions cheap spice up IRL events
  • 22.
  • 23.
  • 24.
  • 25. some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page

Editor's Notes

  1. With international presence and local support: - We serve more than 3,750 multinational customers, including two-thirds of the world's top 100 companies, with IT and data services. - We operate the world's largest seamless voice and data network, and provide local support in 166 countries and territories - We bring you mobile phone networks in 17 countries, including the many of the largest countries in Europe - We support over 110 million Orange mobile customers, including 8 million business users - We currently manage a network of over 300,000 IPVPN access points around the world - We offer the Business Everywhere solution for employees on the move, allowing them to securely access their corporate resources wherever they may be
  2. Why talk about Social Media today? Just because it ’ s fashionable? for the sake of jumping on the bandwaggon? no way! not just a toy for hipsters but a “ tool ” (philosophy? maybe more appropriate) for serious marketers and by social media we mean social media at large, not just social networks (hence my correcting the title of the conference, it ’ s not just about social networks. Social networks are only a part of the big picture … see next slide) http://www.permissiontv.com/pdf/ptv_survey_results.pdf Participants • Over 400 senior-level decision makers in a variety of industries
  3. ROI is almost always the question that is cropping up first. But is it the right question to ask? I don ’ t mean that there is no ROI, but that the way of measuring it is way different from usual ROI measurement My point in this presentation will be to demonstrate that what we have done in the past 2 years and will continue to develop in the coming months is not meant to
  4. Solution Selling is at the heart of all we do on the Web and especially what we do regarding Social Media This is behind our content creation, content-sharing and b2b label initiative.
  5. the real question is not ROI, the real question is … clients as usual
  6. but you can ’ t do that on your own, you ’ ll need help
  7. 60+ active bloggers [Fr + En] 100,000+ visitors 1,000+ comments 200+ trackbacks 200 clips over 10 months new guidelines 50% in English + French videos copied on other sites videos used on client intranets
  8. our best example of UGC so far has been generated by a consultant of ours who gave us a phone call one day asking about legal advice. (1/7th of total views overall in 10 months) this video was produced by him using his personal computer and generated more than 5,000 views which in b2b is really good. it was then used by some of our clients – including people from the ministry of defence and education – as training for their people. producing such a video would cost in the regions of € 10,000-15,000 each and it wouldn ’ t even be practical as vendors don ’ t necessarily have the knowledge associated with that kind of demonstrations.
  9. our best example of UGC so far has been generated by a consultant of ours who gave us a phone call one day asking about legal advice. this video was produced by him using his personal computer and generated more than 5,000 views which in b2b is really good. it was then used by some of our clients – including people from the ministry of defence and education – as training for their people. producing such a video would cost in the regions of € 10,000-15,000 each and it wouldn ’ t even be practical as vendors don ’ t necessarily have the knowledge associated with that kind of demonstrations.
  10. So you were talking about ROI? ROI is no longer mentioned at Orange Business Services for Social Media at least. It may change in the future but chances are that it won ’ t. This isn ’ t the real problem.
  11. Visionarymarketing.com since 1995 Marketing consultant in France and England, Director for e-business, Internet & Digital Media
  12. Head of Internet & Digital Media, Orange Business Services, since 2008 Innovation principal, Outsourcing BU, Orange Business Services, 2005-2007 Alliance Partner, Sales & Marketing with FT in charge of Cisco, HP, Capgemini, CSC etc. 2003-2005 Prior to that Director for e-business at Unisys Teleconferencing services Designed and implemented CRM systems even before the word was invented New technologies: Internet Consultant since 1995 ! Developed a course in Internet Survey methodology and implementation for one of France's major business schools Launched 10 new products for France Telecom including FT's Webconferencing Service Developed a new Marketing approach in 1995 named VISIONARY MARKETING (http://visionarymarketing.com): Evidence that Marketing approaches were changing Evidence that Buyer behaviours were changing Evidence that B2B approaches were also changing and that B2B industries were evolving too Developed this new Marketing approach a few months before The Internet started to grow very popular Tested this approach on the field and refined [NOT a RECIPE – MERELY a VISION to GUIDE my ACTION]