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Ethics Best Practices            November 8, 2011 | Atlanta
IT’S ALLABOUTTRUST
The difference between honesty and sleazery:
THIS ISTHE LAW
Three Guides for Safe Social        Media Outreach1. Require disclosure and truthfulness in social   media outreach.2. Mon...
Stay Safe     Never pay   Real disclosureDon’t lie to your mom             November 8, 2011 | Atlanta
10 Magic Words I work for _________, andthis is my personal opinion.                November 8, 2011 | Atlanta
Who are you?      Were you paid?Is it an honest opinion based     on a real experience?                 November 8, 2011 |...
Biggest Risk:Training Failure
Disclosure Best Practices ToolkitChecklists for    •   Disclosure of Identity                  •   Personal and Unofficial...
Be carefulwho you hire       November 8, 2011 | Atlanta
We have a chance todo something good           November 8, 2011 | Atlanta
Raise your standards            November 8, 2011 | Atlanta
Save your brandSave your reputation   Save your job           November 8, 2011 | Atlanta
SAVESOCIALMEDIA    November 8, 2011 | Atlanta
If you have to ask,   the answer is noIt’s easier to be honest       Pass it on              November 8, 2011 | Atlanta
November 8, 2011 | Atlanta
BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz
BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz
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BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz

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In his BlogWell Atlanta presentation, SocialMedia.org's CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.

Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.

Published in: Business, Technology
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Transcript of "BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz"

  1. 1. Ethics Best Practices November 8, 2011 | Atlanta
  2. 2. IT’S ALLABOUTTRUST
  3. 3. The difference between honesty and sleazery:
  4. 4. THIS ISTHE LAW
  5. 5. Three Guides for Safe Social Media Outreach1. Require disclosure and truthfulness in social media outreach.2. Monitor the conversation and correct misstatements.3. Create social media policies and training programs. November 8, 2011 | Atlanta
  6. 6. Stay Safe Never pay Real disclosureDon’t lie to your mom November 8, 2011 | Atlanta
  7. 7. 10 Magic Words I work for _________, andthis is my personal opinion. November 8, 2011 | Atlanta
  8. 8. Who are you? Were you paid?Is it an honest opinion based on a real experience? November 8, 2011 | Atlanta
  9. 9. Biggest Risk:Training Failure
  10. 10. Disclosure Best Practices ToolkitChecklists for • Disclosure of Identity • Personal and Unofficialevery situation Participation • TruthfulnessCustomize for • Outreach and Advocacy Campaignsyour team • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training November 8, 2011 | Atlanta
  11. 11. Be carefulwho you hire November 8, 2011 | Atlanta
  12. 12. We have a chance todo something good November 8, 2011 | Atlanta
  13. 13. Raise your standards November 8, 2011 | Atlanta
  14. 14. Save your brandSave your reputation Save your job November 8, 2011 | Atlanta
  15. 15. SAVESOCIALMEDIA November 8, 2011 | Atlanta
  16. 16. If you have to ask, the answer is noIt’s easier to be honest Pass it on November 8, 2011 | Atlanta
  17. 17. November 8, 2011 | Atlanta
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