BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
 

BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty

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    BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty Presentation Transcript

    • How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Scott Monty Ford “Zero to 60: Ford’s Social Media Story”
    • Zero to 60: Ford’s Social Media Story Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
    • Common elements of successful companies Great products Great l d leaders
    • “Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
    • Leadership p
    • Ninety percent of social media is just showing up. It’s the other half that’s hard.
    • Accessibility
    • Transparency
    • Authenticity
    • Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
    • Making it happen g pp
    • Out on the social web http://facebook.com/ford http://delicious.com/fomoco // / http://flickr.com/FordMotorCompany http://scribd.com/FordMotorCompany http://twitter.com/ford * http://upcoming.org/user/692359 http://autos.yahoo.com/newcars/reviews/ford. html http://youtube.com/ford p y http://youtube.com/fordvideo1
    • Now tweeting at: @Ford @F d @FordNews @F dN @FordFiesta @FordTrucks @FordMustang g @FordRacing g @FordDriveGreen @FordLatino @FordCustService @FordTaurus
    • Alan Mulally on Twitter
    • PlaidNation.com
    • WeddingRoadTrip.com
    • Effective?
    • What’s next? • Cross-training staff • Rolling it into other functions • G i for the 1% Going f h • Connecting with enthusiasts • Update FordProposals.com • Listening to our community for suggestions
    • Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty
    • How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com