How Big Brands Use Social Media
   Minneapolis at General Mills | August 13, 2009


                         Scott Monty
 ...
Zero to 60: Ford’s Social
Media Story




Scott Monty (@ScottMonty)
Global Digital Communications
Ford Motor Company (@For...
Common elements of
successful companies
 Great
products
           Great l d
                 leaders
“Be like a headland of rock on which the waves break incessantly;
but it stands fast and around it the seething of the wat...
Leadership
         p
Ninety percent of social
media is just showing up.


It’s the other half that’s hard.
Accessibility
Transparency
Authenticity
Strategy: to humanize the company
 by connecting consumers with Ford
employees and with each other when
   possible, provi...
Making it happen
     g      pp
Out on the social web
                 http://facebook.com/ford
                 http://delicious.com/fomoco
             ...
Now tweeting at:
@Ford
@F d            @FordNews
                @F dN
@FordFiesta     @FordTrucks
@FordMustang
          ...
Alan Mulally on Twitter
PlaidNation.com
WeddingRoadTrip.com
Effective?
What’s next?
• Cross-training staff
• Rolling it into other functions
• G i for the 1%
  Going f h
• Connecting with enthu...
Twitter: @ScottMonty
Blog: http://www.scottmonty.com
Facebook: http://www.facebook.com/scottmonty
This presentation is ava...
How Big Brands Use Social Media

Learn more about upcoming and past BlogWells:
        http://gaspedal.com/blogwell
      ...
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty
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BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty

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BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty

  1. 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Scott Monty Ford “Zero to 60: Ford’s Social Media Story”
  2. 2. Zero to 60: Ford’s Social Media Story Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
  3. 3. Common elements of successful companies Great products Great l d leaders
  4. 4. “Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  5. 5. Leadership p
  6. 6. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  7. 7. Accessibility
  8. 8. Transparency
  9. 9. Authenticity
  10. 10. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
  11. 11. Making it happen g pp
  12. 12. Out on the social web http://facebook.com/ford http://delicious.com/fomoco // / http://flickr.com/FordMotorCompany http://scribd.com/FordMotorCompany http://twitter.com/ford * http://upcoming.org/user/692359 http://autos.yahoo.com/newcars/reviews/ford. html http://youtube.com/ford p y http://youtube.com/fordvideo1
  13. 13. Now tweeting at: @Ford @F d @FordNews @F dN @FordFiesta @FordTrucks @FordMustang g @FordRacing g @FordDriveGreen @FordLatino @FordCustService @FordTaurus
  14. 14. Alan Mulally on Twitter
  15. 15. PlaidNation.com
  16. 16. WeddingRoadTrip.com
  17. 17. Effective?
  18. 18. What’s next? • Cross-training staff • Rolling it into other functions • G i for the 1% Going f h • Connecting with enthusiasts • Update FordProposals.com • Listening to our community for suggestions
  19. 19. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty
  20. 20. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com
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