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BlogWell Minneapolis Social Media Case Study: Ford, presented by Scott Monty

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  • 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Scott Monty Ford “Zero to 60: Ford’s Social Media Story”
  • 2. Zero to 60: Ford’s Social Media Story Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
  • 3. Common elements of successful companies Great products Great l d leaders
  • 4. “Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  • 5. Leadership p
  • 6. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  • 7. Accessibility
  • 8. Transparency
  • 9. Authenticity
  • 10. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
  • 11. Making it happen g pp
  • 12. Out on the social web http://facebook.com/ford http://delicious.com/fomoco // / http://flickr.com/FordMotorCompany http://scribd.com/FordMotorCompany http://twitter.com/ford * http://upcoming.org/user/692359 http://autos.yahoo.com/newcars/reviews/ford. html http://youtube.com/ford p y http://youtube.com/fordvideo1
  • 13. Now tweeting at: @Ford @F d @FordNews @F dN @FordFiesta @FordTrucks @FordMustang g @FordRacing g @FordDriveGreen @FordLatino @FordCustService @FordTaurus
  • 14. Alan Mulally on Twitter
  • 15. PlaidNation.com
  • 16. WeddingRoadTrip.com
  • 17. Effective?
  • 18. What’s next? • Cross-training staff • Rolling it into other functions • G i for the 1% Going f h • Connecting with enthusiasts • Update FordProposals.com • Listening to our community for suggestions
  • 19. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty
  • 20. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com