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BlogWell Atlanta Social Media Case Study: SunGard, presented by Valeria Maltoni

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In her BlogWell Atlanta case study presentation, "Building Social Media from Within," SunGard's Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within …

In her BlogWell Atlanta case study presentation, "Building Social Media from Within," SunGard's Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand.

Valeria's presentation covered how she built internal trust and credibility by closely tracking her team's efforts, how launching internal social media gave everyone a thirst to contribute, and how they're finding success engaging in social media even though most of their customers aren't online.

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: http://gaspedal.com and http://socialmedia.org

Published in: Technology, Business

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  • 1. H wBg rn s s S c l da o iBa d U e oi Me i a Alna N v mb r 02 0 t t | o e e 1 ,0 9 a V lr Matn aei l i a o S n ad uG r B i ig oil da ul n sc me i d a f mwti r in o h w wg se a. m/lg l w .ap d lo Bo Wel c
  • 2. Building social media from within – BlogWell Atlanta
  • 3. service offerings spotlight on being helpful category elevation – business continuity outposts for ease of interaction
  • 4. How did we get here?
  • 5. “In God we trust, all others bring data.” — Framed plaque from the ‘60s at NASA’s Johnson Space Center
  • 6. It started with two unlikely partners…. PR + advertising
  • 7. PR = public relations be helpful/educate participate/contribute be easy to reach/connect with
  • 8. Advertising = storytelling about customers human/real scenario “show me, don’t tell me”
  • 9. How do you influence leadership decisions? earn attention by providing value (results) reliability builds credibility leads to trust
  • 10. You are here degree of external transparency
  • 11. 5,151+ members so far 299 groups 14 internal communities of practice [focused on tangible, continual improvements]
  • 12. Life of the community Level of energy and visibility Active Engaged Adaptive Building Potential Dispersing Common ground > Help > Guidelines > Business Impact Time Creating Sustaining Evolving
  • 13. Provide a platform for peer conversations
  • 14. http://twitter.com/SunGardAS http://SlideShare.com/SunGardAvailabilitySvcs http://www.flickr.com/photos/sungard_availability_svcs/ http://Delicious.com/SunGardAvailabilitySvcs http://www.youtube.com/user/SunGardAS
  • 15. Help them see each other
  • 16. Integrated marketing team service delivery team customer touch points product development
  • 17. One of the world's leading software and IT companies, SunGard has more than 20,000 employees in 30 countries.
  • 18. Lan r a o t po n e r moe b u u cmig a d at lg l: n p sBo Wel s ht:g se a. m/lg l t / ap d lo Bo Wel p/ c or l e g se a. m i @ ap d lo v c

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