In his BlogWell Atlanta case study presentation, "Social Media from a Multi-Brand Perspective," Newell Rubbermaid's VP, E-Business & Interactive Marketing, Bert DuMars, covered how the company is using different social media approaches across its many brands.
Bert's case study includes advice on how to approach multi-brand social media as an eco-system, how to test small ideas and then scale them up, and how to ask your fans for suggestions on how to better participate in social media.
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: http://gaspedal.com and http://socialmedia.org