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Ethics
Best Practices
B tP     ti
IT’S ALL
ABOUT
TRUST
The difference b t
Th diff        between
 honesty and sleazery:
THIS IS THE
   LAW
Three Guides for Safe
    Social Media Outreach

1. Require disclosure and truthfulness in
   social media outreach.
2. Mo...
Stay Safe
     Never pay
  Real disclosure
Don’t lie to your mom
10 Magic Words:
I work f ______,
     k for
  and thi i my
    d this is
personal opinion.
          opinion
Who are you?
             ?
 Were you paid?
      y   p
  Is it an honest
opinion based on a
 real experience?
Biggest Ri k
  Bi     t Risk:
Training Failure
Disclosure Best Practices Toolkit
Checklists      • Disclosure of Identity
for every       • Personal/Unofficial
situation...
Be careful
who you hire
We have a
chance to do
 something
   good
Raise Your
Standards
Save your brand
     y
  Save your
  reputation
 Save your job
SAVE
SOCIAL
MEDIA
If you have to ask,
 f
 the
 th answer is no
             i
 It’s easier to be
       honest
    Pass it on
Lan r a o t po n
e r moe b u u cmig
  a d at lg l:
   n p sBo Wel s
  ht:g se a. m/lg l
   t / ap d lo Bo Wel
    p/      ...
BlogWell Atlanta Social Media Case Study: Ethics, presented by Andy Sernovitz
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BlogWell Atlanta Social Media Case Study: Ethics, presented by Andy Sernovitz

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In his BlogWell Atlanta presentation, "Social Media Ethics Briefing: Staying Out of Trouble," GasPedal CEO Andy Sernovitz recapped the latest FTC regulations on disclosure and social media.

Andy's presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: http://gaspedal.com and http://socialmedia.org

Published in: Technology, Business
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BlogWell Atlanta Social Media Case Study: Ethics, presented by Andy Sernovitz

  1. 1. H wBg rn s s S c l da o iBa d U e oi Me i a Alna N v mb r 02 0 t t | o e e 1 ,0 9 a A d S ro i n y en vtz G se a aP d l S c l da ti bifi g oi me iehc r n : a s e Sa ig u o t u l tyn o t fr be o w wg se a. m/lg l w .ap d lo Bo Wel c
  2. 2. Ethics Best Practices B tP ti
  3. 3. IT’S ALL ABOUT TRUST
  4. 4. The difference b t Th diff between honesty and sleazery:
  5. 5. THIS IS THE LAW
  6. 6. Three Guides for Safe Social Media Outreach 1. Require disclosure and truthfulness in social media outreach. 2. Monitor the conversation and correct misstatements. 3. Create social media policies and training t i i programs.
  7. 7. Stay Safe Never pay Real disclosure Don’t lie to your mom
  8. 8. 10 Magic Words: I work f ______, k for and thi i my d this is personal opinion. opinion
  9. 9. Who are you? ? Were you paid? y p Is it an honest opinion based on a real experience?
  10. 10. Biggest Ri k Bi t Risk: Training Failure
  11. 11. Disclosure Best Practices Toolkit Checklists • Disclosure of Identity for every • Personal/Unofficial situation Blogging and Outreach • Blogger Relations Customize • Compensation and for your team Incentives • Agency and Contractor Disclosure • Creative Flexibility
  12. 12. Be careful who you hire
  13. 13. We have a chance to do something good
  14. 14. Raise Your Standards
  15. 15. Save your brand y Save your reputation Save your job
  16. 16. SAVE SOCIAL MEDIA
  17. 17. If you have to ask, f the th answer is no i It’s easier to be honest Pass it on
  18. 18. Lan r a o t po n e r moe b u u cmig a d at lg l: n p sBo Wel s ht:g se a. m/lg l t / ap d lo Bo Wel p/ c or l e g se a. m i @ ap d lo v c
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