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Cutting edge link building in a post penguin seo world
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Cutting edge link building in a post penguin seo world

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SEO experts from industry leading Internet marketing company, National Positions, discuss how Google’s Penguin update is changing SEO, and which link building strategies you need to be adopting to …

SEO experts from industry leading Internet marketing company, National Positions, discuss how Google’s Penguin update is changing SEO, and which link building strategies you need to be adopting to recover your rankings. Learn more at http://www.nationalpositions.com/

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  • Link building is one of the crucial part in SEO. In building links for your site, be sure to create high quality and relevant links in order to prevent your site from being penalized by Google algorithm updates.
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  • Analysis and onsite cleanup – month 1Link removal – month 2UBL – month 4Month 5 onwards – monthly analytics review, Search impressions in GWT, keywords, rankings, trafficIdentify problemsPenguinReview analytics to confirm it’s penguinGWTFooter links, internal links, kewyord density, inbound linkingAll onsite workThin contentUnnatural linkingLink profile analysis, link profile, competitive,
  • Easy to build linksGoogle results were highly manipulatedLow quality anchor texted links generated resultsLinks alone could rank a siteIt didn’t matter too much where the links to your site were coming from
  • Need to turn this into a graphic
  • Background on Penguin
  • What was affected
  • So how has the landscape changedRelevancyTrustPowerAnchor Text DiversificationVaried FootprintCost
  • Does Susan need to sell her sole to the Devil to get links
  • Link Superhero
  • 1 article written and published on relevant blogOnline PR with powerful backlinks500 words and 3 backlinks per monthBlog outreach to hundreds of websitesSocial media promotion of each new blog post
  • Custom design and creationImplement on your websiteSEO optimized landing page PR outreach to top sites and bloggers20-40 quality backlinks Syndicate the infographic to top industry sites, blogs, social networks and infographic directories
  • Custom design and creationImplement on your websiteSEO optimized landing page PR outreach to top sites and bloggers20-40 quality backlinks Syndicate the infographic to top industry sites, blogs, social networks and infographic directories
  • 1 press release per monthQuality company informationSEO optimized with keywords and backlinksDistribution to top news sites and RSS feedsTypically generates 100+ backlinks per month
  • Over 15 Million unique visitors per monthPR 7 Site56th most popular website in the USProfile creation1 article and 3 backlinks per monthSocial media promotion
  • Video creation if needed (additional cost)Profile creation and optimization on 25 popular video sitesDistribute video to 25 popular video sites and 50 video bookmarking sites75 backlinks per month
  • Create monthly presentations based on industry and company newsMarketing presentation will be well-researched, styled, and include several graphicsDistribute to popular document sharing sites20 backlinks per month
  • I’m writing to you because I can tell from your overall web traffic that your business is suffering from a dramatic drop in rankings on Google. You were badly affected by recent changes to the search engine algorithm—either the Panda or Penguin Update—due to poor SEO tactics, and now your business is hurting!I have been successful in helping companies like yours recover from these Google’s penalties. I’m hosting a FREE webinar on How to Regain Your Google
  • Generate monthly audio files promoting your business Create profiles on many popular audio sharing websitesDistribute the audio clip to popular audio sites each month25 backlinks per month
  • Create 1 classified ad per monthPromote your top products and servicesDistribute the ad to the top free classified ad sitesEach classified ad distribution will promote unique content and quality backlinks ads75 links per month
  • Create 1 coupon per monthPromote your top products and servicesDistribute to the top free coupon sitesEach classified ad distribution will promote unique content and quality backlinks 25 links per month
  • Create 1 event listings per monthPromote your corporate newsCreate company profiles and distribute the events to popular websites such as Eventbrite25 links per month
  • Submit your company and product listings to industry relevant directoriesProfiles and content will include keywords and backlinksOptimized anchor texts and follow links Incredibly powerful and drive immediate rankings & SE traffic
  • Submit your company and product listings to relevant social media bookmarking sitesOptimized anchor texts and follow links Incredibly powerful and drive immediate rankings & SE traffic
  • We will submit your blog to the most popular blog directories Create profiles on blog directory submissions Profiles and content will include keywords and backlinks Promote your blog content to new audiences
  • Create RSS feed for your company blogWe will distribute your blog feed to 75 popular handpicked RSS feed directoriesDetailed reports including the list of RSS feed directories used along with the screenshots of each submission available Promote your blog content to new audiences
  • Transcript

    • 1. Cutting-Edge Link Building inPost-Penguin SEO WorldBernard MayPresidentAdam de JongMarketing Manager
    • 2. Before Penguin The ImpactOur ResponseNational PositionsUniversityQ&ALooking NaturalThe Link Building Story
    • 3. The Link Building StoryThe history of Google’s Penguin UpdatePenguin’s impact on your businessResponding to PenguinThe future of linkingYour action planQ & A
    • 4. History ofPenguin
    • 5. The Days Before Penguin
    • 6. Summer 2012: Penguin Strikes
    • 7. Penguin Algorithm Change
    • 8. Agenda
    • 9. Pre and Post Panda
    • 10. Penguin’sImpact
    • 11. Looking Natural
    • 12. Looking Natural
    • 13. Looking NaturalPenguin Winners
    • 14. Trust and Link Juice
    • 15. A Quality Link ProfileRelevancyTrustPowerAnchor text diversification
    • 16. Creating an Online FootprintRelevancyTrustPowerAnchor text diversification
    • 17. Responseto Penguin
    • 18. Link Generation MenuOutreach Link BuildingGuest BloggingInfographic MarketingContent Link BuildingPress ReleaseSquidooInfoBarrelPitch EngineApSenseMultimedia Link BuildingVideo DistributionPresentation DistributionDocument DistributionAudio DistributionImage DistributionPromotional Link BuildingClassified Ad DistributionCoupon DistributionEvent DistributionLocal CitationsEcommerce DistributionDirectory Link BuildingIndustry Relevant DirectoriesSocial Media BookmarkingBlog Directory SubmissionsRSS Feed Submissions
    • 19. Looking Natural
    • 20. Link Generation Menu
    • 21. Guest Blogging
    • 22. Infographics
    • 23. Infographic Marketing
    • 24. Press Releases
    • 25. User Generated Content Sites
    • 26. Videos
    • 27. Presentations
    • 28. Documents
    • 29. Audio Files
    • 30. Images
    • 31. Classifieds Ads
    • 32. Coupons
    • 33. Events
    • 34. Local Citations
    • 35. Ecommerce Stores
    • 36. Industry Directories
    • 37. Social Media Profiles & Bookmarks
    • 38. Blog Directories
    • 39. RSS Feeds
    • 40. Future OfLinking
    • 41. Obvious Linking Will Be Penalized
    • 42. A Quality Link ProfileRelevancyTrustPowerAnchor text diversification
    • 43. Multimedia Content
    • 44. Complex Linking Will Be Costly
    • 45. Link Outreach
    • 46. YourActionPlan
    • 47. Getting Started With New LinkingRelevancyTrustPowerAnchor text diversification

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