Why Social Media is BS!

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Why Social Media is BS!

  1. 1. WHY SOCIAL MEDIA IS BULLSH*T
  2. 2. (No, it doesn’t.)
  3. 3. Social Media is Just One Piece
  4. 4. Social Media is not magic. Joining Facebook (or Twitter, or LinkedIn) will not revolutionize your company or your marketing.
  5. 5. If you are BORING in real life, you are still boring in social media.
  6. 6. If you think social media will fix your business… You’re not smelling the bullsh*t. Get your nose examined.
  7. 7. You still need to: identify your audience. get them to notice you. create value for them. sell something to them. keep them happy. None of this has changed.
  8. 8. Social media is just ONE tool.
  9. 9. There are MANY marketing tools. Use them all together for the best results.
  10. 10. Social media works best as part of a balanced inbound marketing strategy.
  11. 11. Your inbound marketing machinery needs all gears to work in
  12. 12. 79% more followers for companies that combine a blog with social media. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  13. 13. 97% more links (for better rankings) for companies that combine SEO with social media. Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  14. 14. Social Media + Leads = Success Social media contacts are part of your marketing reach.
  15. 15. Social Media + Blogging / Publishing + Search Optimization + Lead Generation + Closed Loop Analysis = Inbound Marketing Success
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