Social Media Influence 2010: David Christopher
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Social Media Influence 2010: David Christopher

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David Christopher is the founder of Stop Think Social and works for Oracle

David Christopher is the founder of Stop Think Social and works for Oracle

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    Social Media Influence 2010: David Christopher Social Media Influence 2010: David Christopher Presentation Transcript

    • @DavidChris Social
Media
Influence
2010
 David
Christopher
 Disclaimer: The views expressed in this presentation are my own and do not necessarily reflect the views of Oracle. www.stopthinksocial.com
    • My
CV…
 @DavidChris www.wordle.net www.stopthinksocial.com
    • @DavidChris Introduc:on
to
slideshare
 www.stopthinksocial.com
    • @DavidChris Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode) www.stopthinksocial.com
    • Mr Bossman has heard Social Media is hip and cool.
    • “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ” Mr Bossman
    • Mr Bossman starts a Blog.
    • 2 weeks later…
    • “ Why is nobody in my team responding ? Social Media sucks! ” ts 5B log pos e nts 0 comm
    • Another 2 weeks later…
    • “ Why is Social Media not working for me? ” osts 1 0 Blog p en ts 0 comm Social Media Guru
    • The Social Media Guru knows the answer…
    • …and explains it delicately to Mr Bossman.
    • “ Your approach is wrong, wrong, wrong !!! ” osts 1 0 Blog p e nts 0 Comm
    • The Social Media Guru begins to explain that Social Media is not about tools…
    • “ Social Media is not about tools… ”
    • “ It’s about PEOPLE! ”
    • “ Have you heard of P.O.S.T ? ”
    • Mr Bossman begins to understand where he was going wrong…
    • …and begins to apply the P.O.S.T methodology to his problem.
    • “ A lot of my team do use Facebook in their personal lives. ” People Assess your customers’ activities
    • “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ” Objectives Decide what you want to accomplish
    • “ I also want them to think I am hip and cool. ” Objectives Decide what you want to accomplish
    • “ But this is a big change! My team must be allowed to allocate time to make this work. ” Strategy Plan for how relationships with customers will change.
    • “ I need a SOCIAL BUSINESS COMMUNITY. ” Technology Decide which social technologies to use.
    • “ A social networking application would be perfect for this. ” Technology Decide which social technologies to use.
    • The IT department deploy a social networking application… ……quickly.
    • And another 2 weeks later…
    • 25 Posts nts 45 Comme
    • Mr Bossmans’ team are now collaborating better.
    • Mr Bossman is very happy.
    • However, Mr Bossman was not able to achieve all his objectives…
    • …his team still do not think he is hip or cool.
    • Social Media is about PEOPLE!
    • @DavidChris Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777) www.stopthinksocial.com
    • Crea*ng
The
Social
Workplace
 @DavidChris www.stopthinksocial.com
    • Crea*ng
The
Social
Workplace
 @DavidChris 3 Learning Points: •  Social technologies enable the strategy, they don’t define it ! •  The “change in mindset” required should not be under-estimated •  Social Media is about PEOPLE… 5 Top Tips: •  Find the hook ! (reduce email by 50%?) •  Start small – Quick Win – BIG Impact •  Be CREATIVE •  Be PASSIONATE •  Stop! Think Social…. www.stopthinksocial.com
    • My
Contacts:
 @DavidChris stopthinksocial.com stopthinksocial.com/twitter stopthinksocial.com/facebook stopthinksocial.com/linkedin stopthinksocial.com/disqus www.stopthinksocial.com