Social Media Influence '09: Legal dangers of the social media campaign
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Social Media Influence '09: Legal dangers of the social media campaign

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The legal minefield of the social media campaign...

The legal minefield of the social media campaign

Companies that use social media in their digital marketing plans are affected by laws relating to copyright, fair trading, privacy and more. Struan Robertson, an expert in the legal issues surrounding digital marketing and communications, will explain the key legal issues around buzz marketing, preserving a brand's reputation and launching a Facebook application.

Q&A with Struan Robertson, Legal Director at Pinsent Masons and editor OUT-LAW.com

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Social Media Influence '09: Legal dangers of the social media campaign Social Media Influence '09: Legal dangers of the social media campaign Presentation Transcript

  • Legal issues in social media marketing Struan Robertson Editor, OUT-LAW.COM Legal Director, Pinsent Masons LLP
  • Fairness
  • The credit sequence, with its jumpy frames and near-subliminal flashes of psychoparaphernalia, is a small masterpiece of dementia” Owen Gleiberman, Entertainment Weekly “
  • The credit sequence, with its jumpy frames and near-subliminal flashes of psychoparaphernalia, is a small masterpiece of dementia” Owen Gleiberman, Entertainment Weekly “
  • “ My parents stayed many years ago and said what a lovely spot this place has. They were so right! … Well done to the staff, who really were charming.”
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  • Write Online Book Reviews We need 5 reviewers for 3 of our newly released titles. We ask that you write a 1-3 Paragraph review with a 5 star rating (5 being best) of each of the 3 books. We will then ask that you forward the reviews over to us so that we can look over them before you post them on Amazon.com and Barns and Noble.com. Most of our reviewers are paid from $5- to $10 per review […]. Skill requirements: Must have an amazon.com account and know how to write english well . Source: FreelanceWorkExchange.com
  • Facebook applications
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  • Licensing your brand to the public
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  • Permission You need to get permission from everyone that appears in your ad.
  • You will need permission and rights to use music and other copyrighted materials that may appear in the ad. But don’t worry, we have some free music that you could use. Check it out here .
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  • [You] Warrant and represent that your Submission(s)... have not been published previously in any medium
  • Using others’ brands
  • We have the greatest respect for your right to express your opinions on your blog, but that does not include the right to use Avis' trademark as you have done in this particular piece. … we trust that this was done out of ignorance and not based on an intent to misuse our mark to the benefit of your personal injury practice. Avis Budget Group, Inc.
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  • … I have horrific scars down both sides of my face, stabbing pain, incessant itching, sutures coming through the skin, lumps & bumps, my ears are in the wrong place…
  • [email_address]
  • Pinsent Masons LLP is a limited liability partnership registered in England & Wales (registered number: OC333653) and regulated by the Solicitors Regulation Authority .  The word 'partner', used in relation to the LLP, refers to a member of the LLP or an employee or consultant of the LLP or any affiliated firm who has equivalent standing and qualifications. A list of the members of the LLP, and of those non-members who are designated as partners, is displayed at the LLP's registered office: CityPoint, One Ropemaker Street, London EC2Y 9AH.  We use 'Pinsent Masons' to refer to Pinsent Masons LLP and affiliated entities that practise under the name 'Pinsent Masons' or a name that incorporates those words. Reference to 'Pinsent Masons' is to Pinsent Masons LLP and/or one or more of those affiliated entities as the context requires. For important regulatory information please visit: www.pinsentmasons.com /regulatory .