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The legal minefield of the social media campaign...
The legal minefield of the social media campaign
Companies that use social media in their digital marketing plans are affected by laws relating to copyright, fair trading, privacy and more. Struan Robertson, an expert in the legal issues surrounding digital marketing and communications, will explain the key legal issues around buzz marketing, preserving a brand's reputation and launching a Facebook application.
Q&A with Struan Robertson, Legal Director at Pinsent Masons and editor OUT-LAW.com
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