Social Media Comes of Age Gulp….now what?

Social media has come of age

Major challenges ahead of us Does recession mean a threat or an opportunity? Transformation of creative and information industries How do we maintain the ideals of social media?

Does recession mean a threat or an opportunity?

Transformation of creative and information industries

How do we maintain the ideals of social media?

There goes the economy

There goes the neighbourhood

With change comes opportunity

Each creative sector sees it differently Media Buyers Twitter banner ads - it’s going to be huge! The Adman “ Let’s go viral baby!” Public Relations Don’t worry, we shape influence The Journos Those bloggers would be nothing without us!

Should Social Media Be Doing More? Why Radar, Why Now?

The Question: Is it Social? On-going conversation or just pushing a campaign? Outreach with influencers or just a scatter-shot approach? Real conversation or just a channel to push messages?

Let’s Get Back to Basics

Companies interlinked with community Insert Your Brand Here!

What Communities Expect from Social Media Entertainment Customer Service Thought Leadership Information Respect

What should social media do? “ Help companies talk with customers and not at them”

Why does that matter? Better customer relationships will lead to increased sales

How to Negotiate Social media?

The Social Media Conversation Equation Buzz!! Twitter feed Facebook app YouTube viral Flickr Stream

This Equation is Easier The right content + right channel = right conversation

T-Mobile’s Dance - Is it Social?

Birth and Rebirth of the Flash Mob

8.5 million views 68 news stories 1,512 blog trackbacks 500+ tweets in Feb. 954 photos 2,700 fans 24,000 UK site searches Life’s for Sharing’s Social Footprint

Google Buzz

So Popular it Spawned Copycats

Sentiment Sample from YouTube comments

Competition by Conversation

But Buzz is Ephemeral

But Here’s What Customers Say They Care About Source: Reviewcentre, Dec. 08

Thank You….