Social Media Influence            June 2012“Navigating Social Media         LAW”Luis-Xavier Hernandez, Global GeneralCouns...
4 STEPS TO SUCCESS
SETTING THE RIGHT MINDSET
UNDERSTANDING YOUR REALITY
OVERCOMING CHALLENGES 1. Real Time interaction (completely different way      to approach content) 2.   Unchartered territ...
DRIVING CULTURAL CHANGE
Q&As       THANK YOU
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Social Media and the Law: #SMI12, Part II

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Luis-Xavier

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Social Media and the Law: #SMI12, Part II

  1. 1. Social Media Influence June 2012“Navigating Social Media LAW”Luis-Xavier Hernandez, Global GeneralCounsel Marketing, R&D, and ProfessionalServices
  2. 2. 4 STEPS TO SUCCESS
  3. 3. SETTING THE RIGHT MINDSET
  4. 4. UNDERSTANDING YOUR REALITY
  5. 5. OVERCOMING CHALLENGES 1. Real Time interaction (completely different way to approach content) 2. Unchartered territory (lack of legal framework) 3. Moving target (continuous innovation) 4. Alignment of several functions (HR, Marketing, Comms, PR, Media, Legal) 5. Global scope and applicability 6. Higher exposure = higher liability
  6. 6. DRIVING CULTURAL CHANGE
  7. 7. Q&As THANK YOU

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