#SMI12: Social Journey in the age of the empowered consumer

Social Journey in the Ageof the EmpoweredConsumerPrelini Udayan-ChiechiDirector, EMEA Marketing@prelini

United Breaks Guitars @prelini

Campaign Goes Viral @prelini

@prelini

civil disobedience:the social web hasorganized andamplified ourglobal voice @prelini

around the globe,people areseizing power @prelini

collectively, we aredoing great &inspiring things atunprecedented scale @prelini

x the dawn of the mobile, social and incredibly empowered consumer @prelini

business modelsare being radicallytransformed confidential @prelini

$5,000 88% Social Media Spend$4,000 Reach $2.1Bn in US$3,000$2,000 of CEOs surveyed reported that their$1,000 top priority for the next five years was ‘getting closer to their customers’ $- 2011 2012 2013 2014 2015 2016 Source: Forrester US Interactive Marketing Forecast , 2011 @prelini

Social media helps us to: 57% be more relevant to our customers build better 54% customer relationships build awarenesscustomer focus is 50% and demand for our products CMO Council, 2011the major driver 17.5%behind social $2.1B spent in 2011 10.10% 7.10% social media as % of marketing budget 2011 2012 2013+ @prelini

Customers want an authentic conversation and engagement with buyers ‘like them’but customerswant to interact 14% of consumers trust advertisementswith eachother, not just you 90% of consumers trust peer recommendations @prelini

social brings new complexitieswho do I engage and how? how do I manage and scale? how do I measure the impact? superior design features Reach Social Social Business Intelligence Software Buzz Engagement Participation Social Scoring Blogging Platforms Transaction Advocacy Social TV Mobile Apps Community of marketers 41% Platforms surveyed had no proven ROI of social initiatives @prelini

REALIZE your brand nation PROVE the business value DIRECT ENGAGE the conversation LISTEN to understand on existing networksunderstand the tap into existing create an owned hub harness the power to transform the overallsocial customer social networks drive business impact customer experience

community promotion @prelini

chat channel @prelini

accelerate innovation @prelini

reduce service costs @prelini

drive revenue @prelini

superfans are the key to success superfans consist of of community <1% populations on average superfans generate 50% of all community content and 85% of all useful content confidential @prelini

Videoconfidential @prelini

lithiumdelivering social customerexperiences for the world’smost iconic brands 300+ Customers 30M+ Registered Users confidential

QuestionsPrelini Udayan-Chiechi@prelini

#SMI12: Social Journey in the age of the empowered consumer

by Social Media Influence on Jun 20, 2012

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