Publish or Die: Why all brands are now media companies
by Social Media Influence on Jun 16, 2011
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Why brands must re-think their communications strategy and start thinking like editors. ...
Why brands must re-think their communications strategy and start thinking like editors.
This presentation was delivered by Matthew Yeomans and Bernhard Warner of Custom Communication at the Social Media Influence 2011 conference in London. It shows how a social media editorial strategy can build strong community and get you noticed.
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