Jeff Dachis at Social Media Influence conference 2010

Dachis Group Social Media Inﬂuence 6/22/10 London

Puppy. ® 2010 Dachis Group. Conﬁdential and Proprietary 2

Dachis Group | Social Media Inﬂuence 2010 Social Business Huge Opportunities, Enormous Challenges • Inescapable trends in society, the workplace and technology • Inherent tension between the past and future • Shift is happening across all facets of business. This is not about media or marketing • Fundamental change required in systems, process and culture • Every single company will undergo some form of transformation to accommodate • Companies that donʼt embrace change and adapt are at a severe competitive disadvantage • New distributed, collaborative, and agile organizations will be able to surpass current barriers to growth in order to create new value ® 2010 Dachis Group. All Rights Reserved 4

Dachis Group | Social Media Inﬂuence 2010 Weʼre moving beyond the industrial economyʼs limits. We live in a networked economy. We need a network centric organizational model to realize its potential. dachisgroup.com ® 2010 Dachis Group. All Rights Reserved 7

Dachis Group | Social Media Inﬂuence 2010 Social Business All of the web is becoming social All business is done on the web All business will be Social Business Beyond inﬂuence and media, the real opportunities lie in creating a more connected, collaborative, dynamic and connected business. Social Business ® 2010 Dachis Group. All Rights Reserved 8

Dachis Group | Social Media Inﬂuence 2010 All of the web is becoming social The media communications landscape has shifted Connect, Share, Participate and Engage Social Graph Data Connections User Proﬁles Photos Video Blogging Location Status Individuals ® 2010 Dachis Group. All Rights Reserved 9

Dachis Group | Social Media Inﬂuence 2010 All business is increasingly done on the web- The business landscape is shifting too Connect, Collaborate, Engage and Transact Business Graph Ecommerce Collaboration Data Data Marketplaces Advertising EDI Suppliers Employees Customers Transactions ERP Knowledge Mgmt. Human Resources Travel Shipping Logistics ® 2010 Dachis Group. All Rights Reserved 10

Dachis Group | Social Media Inﬂuence 2010 All business is Social Business Social Graph + Business Graph Individuals Individuals Individuals Connect, Connect, Share, Collaborate, Participate Engage and and Engage Transact Suppliers Employees Customers SSC E2.0 SCRM SMM Social Business Graph ® 2010 Dachis Group. All Rights Reserved 11

Dachis Group | Social Media Inﬂuence 2010 Modes of Social Business Adoption Operationalize Strategic Enable Aggregate Synthesize Interrupt Integrate Analyze Connect Listen Engage Strategic Participate Inﬂuence Collaborate + Operationalize Operationalize + + Adoption Adoption Adoption ® 2010 Dachis Group. All Rights Reserved 12

Dachis Group | Social Media Inﬂuence 2010 The Social Business Where are opportunities? Strategy and Execution SMM SCRM E 2.0 SSC Social Media Social CRM Enterprise 2.0 Social Supply Chain Marketing • Twitter Campaign • Community Mgmt • Afﬁnity Communities • Listening • Collaboration • On-boarding • Facebook Fan-page • Customer Support • Micro-blogging • Compliance • Blogger Outreach • Communities • Knowledge Mgmt • Collaborative SCEM • Social Coupon • Network CSR • BPM • SC Social Networking • Ratings and Reviews • Expert Discovery • Marketplaces Corporate Leadership, Customers Partners & Management and Suppliers Workforce ® 2010 Dachis Group. All Rights Reserved 21

Dachis Group | Social Media Inﬂuence 2010 Social Business All of the web is becoming social All business is done on the web All business will be Social Business Beyond inﬂuence and media, the real opportunities lie in creating a more connected, collaborative, dynamic and connected business. Social Business ® 2010 Dachis Group. All Rights Reserved 14

Thanks. @jeffdachis ® 2010 Dachis Group. Conﬁdential and Proprietary 15

Dachis Group Social Media Inﬂuence Dachis Group 515 Congress Avenue, Suite 2420 Austin, Texas 78701 512-275-7825 Jeff@dachisgroup.com

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Jeff Dachis at Social Media Influence conference 2010

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