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Infographics: Using data to tell great stories
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Infographics: Using data to tell great stories


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  • 1. Intel lige n ce in S o cial Med ia How to tell your story with killer graphics charticles, infographics and "exploded" views Data-driven storytelling has been reborn through social media. Blogs are making clever use of statistics, company timelines and study results to publish infographics, charticles and "exploded view," or graphics-rich stories. This guide covers "Exploded View" articles, but the concept here can be used for any form of data-rich storytelling. Exploded View: Long a favourite storytelling device of magazine editors, the "Exploded View" is a great way to impart a lot of information in a small number of words. Scroll Pegs Strings This type of mini feature is easy for an audience Bridge to digest and often quite humorous. The some- Tuner what formulaic structure means this form of Tailpiece storytelling can become a regular editorial feature on any site. F hole Ribs Saddle Bottom block Back plate Heres a look at how a typical Exploded View works: 1. The intro: a couple of sen- tences where you set up the premise for the Exploded View and why the topic ll matters to the reader. Scro s Peg gs Strin Ribs ge Brid er Tun e e k plat piec Bac Tail F hole 2. The main image showing dle Sad k bloc om Bott the item to be "exploded" or explained - this is the back- bone of the feature. 3. The various focus areas of the image (normally four or five) providing a detailed analysis of each. You should be able to tell the whole story of the topic in these mini sections. S o c ial M ed i a I n u e nce o e r s wo rk s h o p s , besp oke Researc hed a nd prod uc e d by t r ain in g an d e L e a r ni ng s e s s i ons on s o ci a l media S o cial Media In ue nc e c on t en t c rea ti on. Fo r m o re d e ta i l , v i s i t h t t p: //s o c ial m e d i a i n u e nce. com / tr a i ni ng/ @s oc ia lin ue nc e