Int el lige nce in S o cial Medi a Social media reporting: the importance of blogs, video and photos Blogs oftentimes are the best-trafficked pages on an organisations website. They get particularly strong results for search engine optimisation, or SEO. Similarly, the popular- ity of online video and photo-reportage means companies, brands and organisations can tell their story in a more engaging and colourful way than a stodgy old press release, even introducing to the public interesting new faces within the company. This guide will teach you how to get started with blog, video- and photo-reporting. 1. Blogs Home About 1. Choose a platform There are numerous blog publishing platforms from free (Blogger, Tumblr, Posterous) to more involved software (Wordpress and Drupal). If you want a blog that is hosted on your site and uses the same look and feel, you may want to opt for the latter. If you want an easy-to-use platform for multiple users that lives outside your website than the free software versions should work for you. Posted in media | Leave a comment | Edit 2. What to post to your blog Blogs are great for long-form reporting, for Q&As with company officials, and they make a good place for the CEO to address his public. Posted in media | Leave a comment | Edit 3. Your blogs voice Blogs have a distinct voice. They are informative and authoritative, but rarely formal. This is not the place to copy and paste company press releases. Breezy, engaging writing is what the reader expects. Posted in media | Leave a comment | Edit 4. Importance of tagging, shareability Smart tagging means choosing relevant keywords for your blog post. If you write about a new mobile app your company has developed, then tag the post with "iPhone," "Android" and "Blackberry" if the app will work on those systems. This will get you noticed. Other share-ability tools include RSS, and Retweet, Like, Google+ buttons. Posted in media | Leave a comment | Edit Previous Post
Int e l lige nce in S o cial Med i a 2. Video 1) Choose your device Make it HD. That doesnt mean youll pay a lot. You just want some- thing that will give you good picture quality and is easy to upload. Accessories to consider: a tripod (for super-still framing) and a mono- directional microphone to cut down on the ambient noise. 2) Short and sweet Short 2- and 3-minute video reports (dont go much longer than this) can liven up investor relations sites or enhance new product launches. They also provide good material for a branded YouTube channel, hugely popular with consumers who want to see new product before making a purchase. 3) Before you press "record" Talk your interview subject through the interview. Give him or her the question in advance, then repeat it once you begin filming. Introduce your subject to your viewers by starting out with, "Were here with NAME..." followed by the question. 4) Editing Your video will require some amount of editing. Not to worry. This could mean an introduction, captions, some music, contact details at the end. This is easily introduced in the post-production stage. Good editing software is iMovie (for Macs) and Movie Maker (Microsoft). Also, many devices come with their own editing soft- ware, including the Flip video cameras.
I nte l lige nce in S o cial Med i a 3. Photos 1) Choose your device As is the case with video cameras, a very good SLR camera is getting mor e affordable all the time. You want a digital camera that can easily transfer photo files to a computer for organizing and editing. Also, smart- phones now shoot in high definition. Choose one with a greater than 5 Mega- pixel camera built in. This way you can post photos on the go to Twitter, Flickr or your blog. 2) You dont need to be a professional photographer... ...but it really helps if you have a firm idea of how light and motion can impact your shots. Review the instructions and the cameras functionality before shooting. Dont be afraid to ask the experts for tips on shooting. 3) Who/what to shoot The public will want to see detailed images of new products -- i.e., pictures of a new car model or smartphone. What do they care even less about? Company execs in suits. Images of actual consumers with the product usually generate more views than images of the boss. 4) Where to post Flickr and Facebook albums are great traffic-drivers. Blogs too work best with strong imagery. Researc hed and produced by S o ci al Medi a I n u e n ce o e rs work shop s, be s poke tr a in in g a n d e L e a r n in g S o cial Media In uence sessions on soci a l me di a con t e n t cre a t i on , e -re pu ta tion a nd b u s ine s s in te g r a - tion. Fo r m ore de t a i l , v i si t ht t p ://soci a l me d ia in u e n c e. c om / tr a ining @s oci ali n uen ce