A Brief Professional Portfolio
About Bernhard Warner
Bernhard Warner is a journalist, author, communications strategist,
media trainer and public speaker with more than two decades of
professional experience. Examples of his journalism can be found
here. He has taken his extensive newsroom experience to help
scores of companies and organizations of all sizes to tell their story
in a more compelling and convincing way -- and has advised them
on how to measure that success. Through the years clients have
ranged from Adidas to the Vatican's Opera Romana Pellegrinaggi,
from non-profits to FTSE 100-sized brands. He is the co-founder
and former editorial director of Social Media Influence.
- Effective content strategies for organizations of all size to deliver
them a global following and boost their global standing.
- Keynote speaking engagements to inspire leadership teams.
- Crisis communications, e-reputation consulting, training; plus
governance and policy-writing.
- Cause-related marketing initiatives plus crowd-sourced fund-
The following slides are a selected portfolio of Bernhard’s
Over the past two decades, Bernhard has written and edited for publications on two
continents, with a background that spans magazines, online, news wires and broadcast. A
few years ago, he took this experience to the university level to develop an introductory
journalism course for John Cabot University in Rome. He also does corporate media and
social media training in both English and Italian.
Bernhard helped conceive, launch and wrote The Very Near Future column for Bloomberg
Businessweek, dedicated to innovation, disruption, change across industries.
Bernhard co-launched a series of editorial columns for The Big Money covering business,
marketing and innovation in the Web 2.0 era:
The C-Tweet, YouTube Brand Watch and Today’s Business Press
Bernhard was part of the launch
team of Mousetrap (later Tech
Central), The Times Online’s
inaugural tech blog. He also
wrote a weekly column about
technology and current affairs.
writing on how
social media is
world has been
featured in The
In 2001, Bernhard was named Reuters’ first ever European Internet correspondent. Based in
London, Bernhard coordinated the news wires’ digital coverage across Europe, Africa and
the Middle East, working with reporters and editors from London to Johannesburg to Dubai.
From 1998-2001, Bernhard held several key editorial positions at “The Industry Standard”,
and The Industry Standard Europe where he broke scores of stories. His beats included Wall
Street, Madison Avenue, sports and retail.
Bernhard started his journalism career in the early 90s writing for a Central New Jersey daily
that battled to stay alive in one of the nation’s most competitive newspaper markets,
sandwiched as it was between New York and Philadelphia. The pay was lousy, the hours
were long, but the team of reporters were great and the bylines will always be cherished.
As editor of SMI,
and social media
our cultural ties to
them. He also
Bernhard has been
times by the likes of
Fortune, US News and
World Report, Time,
Reuters and Al Jazeera
for his unique
perspective and analysis
on how social media and
politics and culture.
In his role as a writer, editor, chronicler of digital media’s role in transforming business,
politics and culture, Bernhard is often invited to speak before diverse groups. He’s
presented recently at The British Library and at the Italian Senate, plus at numerous industry
functions and off-site “team-building” events.
Then took that journalism experience in-house to help companies and organisations
more effectively tell their story through digital media.
I began my career as a journalist in the early ‘90s…
From the news room to the board room
2009: Volkswagen Tiguan and Radar DDB
In late 2008, I was part of the launch team for Radar, a social media agency for Omnicom’s
DDB in London. One of our efforts was a crowdsourced contest, using everyday Brits to
review and film the new Volkswagen Tiguan. It was a big hit with the automotive press and
generated quite a buzz online as 9 people vied to win a new Tiguan.
2009: Guinness celebrates its 250th
To celebrate its 250th
anniversary, Guinness launched a global, year-long series of events
and debuted a new beer, the Guinness 250. We helped the brewer develop social content to
create buzz around the campaign, and the beer.
2010 to present: Opera Romana Pellegrinaggi
Opera Romana Pellegrinaggi is part of the Vatican. Since the 1930s it has been guiding
pilgrims to the most sacred Christian sites in Rome, across Europe and the Holy Land. We
developed a social media editorial strategy to help ORP attract a younger, tech-savvy
audience and bring visibility to ORP initiatives, like the Vatican Library exhibit in 2010-11.
2006 – 2012: Social media monitoring, reputation management for LBG
Lloyds Banking Group asked us to help them monitor their online reputation, particularly as
it applied to bank charges, the annual AGMs and investor sentiment around the acquisition
of HBOS. In 2009, I helped implement a successful social media monitoring task force to
help manage strategic communications around a £13.5bn shareholder cash call, still the
UK’s largest ever rights issue. We did round-the-clock crisis monitoring and updates during
this period, with reports presented daily to the CEO.
2012: Helped NGO boost its visibility, find new donors and raise vital funds.
Working with a Rome-based NGO, I developed a digital editorial strategy to raise its profile
for its initiatives to fighting human trafficking in Asia, Africa and South America. This led to
increased visibility among the donor community and over $100,000 in new funding
commitments in first year.