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A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
A Facebook for Things: Turning physical products into digital information services
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A Facebook for Things: Turning physical products into digital information services

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Andy Hobsbawn of Evrything delivers an address on the promising world where we can connect to and learn from all our devices. Behold, the 'internet of things.'

Andy Hobsbawn of Evrything delivers an address on the promising world where we can connect to and learn from all our devices. Behold, the 'internet of things.'

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  • 1. A  FACEBOOK  FOR  THINGS   Turning  physical  products  into  digital   informaCon  services   Andy  Hobsbawm   @ConnectEvrythng  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 2. TUESDAY,  AUGUST  10,  2010  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 3. ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 4. M2M!©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 5. The  Web  of  things  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 6. The  Web  of  things  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 7. The  Web  of  things  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 8. PEOPLE + THINGS!©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 9. Web  of  Things  +  Smartphones   Together,  it  gets  really  interesDng…   1 + 1 = 3©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 10. People  +  Things  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 11. Real  objects  part  of  the  real-­‐Cme  web   “   wmissing  shoes  hin  the  nxiously  for   You   on’t  need  to   unt  a your   morning,   you’ll  Google  them.   ”   Source:  Bruce  Sterling,  ‘Shaping  Things’  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 12. The  future  is  here  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 13. A  Facebook  for  things   Think  of  a   Facebook  for  things  −  individual  things  with  unique   a   digital  profiles,  like  we  have,  to  update,  share  and  add  to…   An  Ac)ve  Digital  Iden)ty  profile  for  every  thing.  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 14. ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 15. Photo  credit:  Feliciano  Guimarães  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 16. ConnecCng  people  +  products   •  How to connect product and •     Accessories,   customer experience? Consumers   •  How link a product with own & 3rd party •  How to connect the digital services? things I care about •  How to connect into my social graph? products through the •  How to easily find supply chain to end digital content, customers? community advice and services linked to my product? Producers   •  How to share content from or linked to my product?©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 17. “Product  RelaConship  Management”   Augmented,  social   Consumer  relaConships     product  experiences   based  on  a  product   •  ‘Check-­‐in’  to  your  products   •  Direct  customer  interacCon   •  Connect  with  your  social  graph   •  Customer  informaCon  &  analyCcs   •  Access  value-­‐add  services,   •  Digital  services  innovaCon  &  ops   funcConality,  proposiCons   integraCon  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 18. AcCve  Digital  IdenCCes  @  the  office   Office  desks  and  chairs  with  Ac)ve  Digital  Iden))es  can  augment  the   physical  office  experience  with  digital  services   Checking  into  a  desk  or   E.g.  phone  preferences  and   chair  makes  it  smart,   personal  voicemail   knowing  who’s  using  it  and   acCvated,  heaCng  adjusted,   automaCcally  configuring   documents  and  video-­‐ meeCng  room  preferences   conferencing  a^endees   to  that  individual   called  up  for  the  meeCng.   Could  automaCcally  enter   acCviCes  into  Cmesheets,   and  provide  overall   infrastructure  usage  data  to   faciliCes  managers  (incl.   energy,  lighCng,  etc)  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 19. NOT  generic  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 20. Unique  idenCty  =  unique  relaConships  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 21. The  consumer  proposiCon   more to this product
 than meets the eye!©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 22. The  consumer  proposiCon   Augmented product experience 
 Getting the most out of the things you own and use#©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 23. The  marketer  proposiCon   Everyone  is  unique,  and  now  so  are  their  products   Unique  ID  turns  products  into  owned  digital  media   Enabling  personalisaDon     Triggered  at  the  right  moment   Powered  by  real-­‐Dme,  social  data   Each  interacCon  creates  richer  layers  of     data  and  more  targeted  communicaCons   MulDple  apps  (e.g.  anC-­‐counterfeit),  single  ID    ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 24. Every  Thing  Connected   An  apps  /  services  ecosystem  driven  by  connected   things  using  ADI  profiles   Pugng  things  on  the  Web  and  managing  how  they     interact  with  each  other  and  other  people  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  • 25. The  future?   If  you  thought  there  was  a  lot  of  communicaDon   on  the  internet  today…   Just  wait  unDl  all  the  things  start  talking  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    

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