A	  FACEBOOK	  FOR	  THINGS	                                                Turning	  physical	  products	  into	  digital...
TUESDAY,	  AUGUST	  10,	  2010	  ©	  Evrythng	  Limited	  |	  2012	                                       	  @ConnectEvryt...
©	  Evrythng	  Limited	  |	  2012	     	  @ConnectEvrythng	  	  
M2M!©	  Evrythng	  Limited	  |	  2012	            	  @ConnectEvrythng	  	  
The	  Web	  of	  things	  ©	  Evrythng	  Limited	  |	  2012	                                	  @ConnectEvrythng	  	  
The	  Web	  of	  things	  ©	  Evrythng	  Limited	  |	  2012	                                	  @ConnectEvrythng	  	  
The	  Web	  of	  things	  ©	  Evrythng	  Limited	  |	  2012	                                	  @ConnectEvrythng	  	  
PEOPLE + THINGS!©	  Evrythng	  Limited	  |	  2012	                        	  @ConnectEvrythng	  	  
Web	  of	  Things	  +	  Smartphones	                                        Together,	  it	  gets	  really	  interesDng…	 ...
People	  +	  Things	  ©	  Evrythng	  Limited	  |	  2012	                           	  @ConnectEvrythng	  	  
Real	  objects	  part	  of	  the	  real-­‐Cme	  web	                                     “	   wmissing	  shoes	  hin	  the...
The	  future	  is	  here	  ©	  Evrythng	  Limited	  |	  2012	                                 	  @ConnectEvrythng	  	  
A	  Facebook	  for	  things	                          Think	  of	  a	   Facebook	  for	  things	  −	  individual	  things	...
©	  Evrythng	  Limited	  |	  2012	     	  @ConnectEvrythng	  	  
Photo	  credit:	  Feliciano	  Guimarães	  ©	  Evrythng	  Limited	  |	  2012	                         	  @ConnectEvrythng	 ...
ConnecCng	  people	  +	  products	                                                                                        ...
“Product	  RelaConship	  Management”	                                              Augmented,	  social	                   ...
AcCve	  Digital	  IdenCCes	  @	  the	  office	                 Office	  desks	  and	  chairs	  with	  Ac)ve	  Digital	  Iden))...
NOT	  generic	  ©	  Evrythng	  Limited	  |	  2012	                    	  @ConnectEvrythng	  	  
Unique	  idenCty	  =	  unique	  relaConships	  ©	  Evrythng	  Limited	  |	  2012	                                         ...
The	  consumer	  proposiCon	                                 more to this product
                               than meet...
The	  consumer	  proposiCon	                      Augmented                    product                    experience      ...
The	  marketer	  proposiCon	                       Everyone	  is	  unique,	  and	  now	  so	  are	  their	  products	     ...
Every	  Thing	  Connected	                                              An	  apps	  /	  services	  ecosystem	  driven	  by...
The	  future?	                   If	  you	  thought	  there	  was	  a	  lot	  of	  communicaDon	                   on	  th...
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A Facebook for Things: Turning physical products into digital information services

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Andy Hobsbawn of Evrything delivers an address on the promising world where we can connect to and learn from all our devices. Behold, the 'internet of things.'

Published in: Business, Technology

A Facebook for Things: Turning physical products into digital information services

  1. 1. A  FACEBOOK  FOR  THINGS   Turning  physical  products  into  digital   informaCon  services   Andy  Hobsbawm   @ConnectEvrythng  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  2. 2. TUESDAY,  AUGUST  10,  2010  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  3. 3. ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  4. 4. M2M!©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  5. 5. The  Web  of  things  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  6. 6. The  Web  of  things  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  7. 7. The  Web  of  things  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  8. 8. PEOPLE + THINGS!©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  9. 9. Web  of  Things  +  Smartphones   Together,  it  gets  really  interesDng…   1 + 1 = 3©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  10. 10. People  +  Things  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  11. 11. Real  objects  part  of  the  real-­‐Cme  web   “   wmissing  shoes  hin  the  nxiously  for   You   on’t  need  to   unt  a your   morning,   you’ll  Google  them.   ”   Source:  Bruce  Sterling,  ‘Shaping  Things’  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  12. 12. The  future  is  here  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  13. 13. A  Facebook  for  things   Think  of  a   Facebook  for  things  −  individual  things  with  unique   a   digital  profiles,  like  we  have,  to  update,  share  and  add  to…   An  Ac)ve  Digital  Iden)ty  profile  for  every  thing.  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  14. 14. ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  15. 15. Photo  credit:  Feliciano  Guimarães  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  16. 16. ConnecCng  people  +  products   •  How to connect product and •     Accessories,   customer experience? Consumers   •  How link a product with own & 3rd party •  How to connect the digital services? things I care about •  How to connect into my social graph? products through the •  How to easily find supply chain to end digital content, customers? community advice and services linked to my product? Producers   •  How to share content from or linked to my product?©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  17. 17. “Product  RelaConship  Management”   Augmented,  social   Consumer  relaConships     product  experiences   based  on  a  product   •  ‘Check-­‐in’  to  your  products   •  Direct  customer  interacCon   •  Connect  with  your  social  graph   •  Customer  informaCon  &  analyCcs   •  Access  value-­‐add  services,   •  Digital  services  innovaCon  &  ops   funcConality,  proposiCons   integraCon  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  18. 18. AcCve  Digital  IdenCCes  @  the  office   Office  desks  and  chairs  with  Ac)ve  Digital  Iden))es  can  augment  the   physical  office  experience  with  digital  services   Checking  into  a  desk  or   E.g.  phone  preferences  and   chair  makes  it  smart,   personal  voicemail   knowing  who’s  using  it  and   acCvated,  heaCng  adjusted,   automaCcally  configuring   documents  and  video-­‐ meeCng  room  preferences   conferencing  a^endees   to  that  individual   called  up  for  the  meeCng.   Could  automaCcally  enter   acCviCes  into  Cmesheets,   and  provide  overall   infrastructure  usage  data  to   faciliCes  managers  (incl.   energy,  lighCng,  etc)  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  19. 19. NOT  generic  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  20. 20. Unique  idenCty  =  unique  relaConships  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  21. 21. The  consumer  proposiCon   more to this product
 than meets the eye!©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  22. 22. The  consumer  proposiCon   Augmented product experience 
 Getting the most out of the things you own and use#©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  23. 23. The  marketer  proposiCon   Everyone  is  unique,  and  now  so  are  their  products   Unique  ID  turns  products  into  owned  digital  media   Enabling  personalisaDon     Triggered  at  the  right  moment   Powered  by  real-­‐Dme,  social  data   Each  interacCon  creates  richer  layers  of     data  and  more  targeted  communicaCons   MulDple  apps  (e.g.  anC-­‐counterfeit),  single  ID    ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  24. 24. Every  Thing  Connected   An  apps  /  services  ecosystem  driven  by  connected   things  using  ADI  profiles   Pugng  things  on  the  Web  and  managing  how  they     interact  with  each  other  and  other  people  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    
  25. 25. The  future?   If  you  thought  there  was  a  lot  of  communicaDon   on  the  internet  today…   Just  wait  unDl  all  the  things  start  talking  ©  Evrythng  Limited  |  2012    @ConnectEvrythng    

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