SMG Innovation Camp - Qwiki

Innovation CampQwikiPrepared for:Social Media GroupPrepared by:Jordan Benedet / @jbenedetDec 17th, 2010socialmediagroup.com • 1 416-703-3764

Innovation Camp! QwikiCompany Background• Founded by: Doug Imbruce & Louis Monier• Located in Palo Alto• $1.5M in Seed Funding• Won $50,000 Disrupt Cup grand prize from TechCrunch (09/10)

Innovation Camp!QwikiWhat Exactly is a “Qwiki”?• Qwiki is a personal talking assistant, middleware between content and end user• Mix between Wikipedia and Visual Search Engine• Aggregates content on the fly – Maps – Movies – Images – Animations• Provides short audio/video presentations on subjects• Turns “information into an experience” – “Will revolutionize how we process information!”

Innovation Camp!QwikiWhy do I want “Qwiki”?• The best way to learn is through story telling – Qwiki has a colorful, picture centric interface• Helps you learn by listening – no reading required!• Provides general info on major topics• Links relevant topics to facilitate further learning• Highly accessible for blind / deaf (provides audio, and scroll text)

Innovation Camp! QwikiThis is Fantastic – But it Can’t be Perfect..? I am a robot, with a robot• Less information presented compared to written voice… beep bap boop beep reports boop bap – Example: Many Qwikis on books do not include published date• Not always up to date, or 100% accurate, as it pulls a lot of information from Wikipedia• Synthesized voice has age old pronunciation problems, and sounds very computerized

Innovation Camp! QwikiIs There Anything else Like Qwiki?• No, not really – but there are other information content discovery platforms are: – PearlTrees – LivePlasma – Paper.li• Qwiki Markup language/API to produce experiences at scale

Innovation Camp! QwikiWhat’s Next for Qwiki?• Qwiki is currently working on their next major version update, although details are uncertain • Potential Changes are: • Updated format and new publishing tools for brands (make your own Qwiki) • Watch Qwikis on your Facebook friends (Facebook Connect) • Updated Qwiki Markup language/API to produce experiences at scale• Company Dream: Qwiki’s for any publisher, person, or topic in the world!

Innovation Camp! Qwiki Lets take Qwiki for a Test Drive! • http://www.qwiki.comSmooth, and Ideal 80’s Displays related Qwikis todescriptive visuals haircut keep user engaged

Innovation Camp! QwikiHow can Qwiki be used?• Utilize the platform to present content, or introduce subjects• Rich content opportunity to add a level of interactivity to client content – Embed specific Qwiki’s to social channels or owned pages• API could allow for custom, branded builds• Potential featured or sponsored brand content on Qwiki.com or mobile apps

Innovation Camp!QwikiDid you enjoy Qwiki? Questions & Comments

http://socialmediagroup.com	132
http://www.socialmediagroup.com	11
http://feeds.feedburner.com	8
http://www.newsblur.com	1
http://www.twylah.com	1

SMG Innovation Camp - Qwiki

by Social Media Group on Jun 14, 2012

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