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Case Study: Setting Content Free at Ford - Web 2.0 Expo Presentation

by on Apr 02, 2009

  • 7,407 views

In this case study, Maggie Fox, CEO of Social Media Group, Ford's Social Media Agency, describes the process and platforms Ford brought into play to aggregate their digital content and transform the ...

In this case study, Maggie Fox, CEO of Social Media Group, Ford's Social Media Agency, describes the process and platforms Ford brought into play to aggregate their digital content and transform the walled garden into a firehose of Creative-Commons licensed assets available for use by anyone who was interested in talking about the company or their brands – good or bad.

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http://www.investinsocial.com 1735
http://socialmediagroup.com 174
http://www.slideshare.net 20
http://www.linkedin.com 18
http://www.socialmediagroup.com 5
http://blog.slideshare.net 3
http://translate.googleusercontent.com 3
http://feeds2.feedburner.com 1
http://www.lmodules.com 1
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15 of 5 previous next Post a comment

  • markchang Mark Chang, Retiree at Home Wonderful images.

    Mark Chang, www.free-ringtones.co.in/ www.free-ringtones-for-sprint.com/
    3 years ago
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  • socialmediagroup Social Media Group at Social Media Group @vilucar - you make a good point, slideshow now downloadable! 4 years ago
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  • vilucar vilucar Ford set the content free, but u keeping it captive ... no file download! 4 years ago
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  • socialmediagroup Social Media Group at Social Media Group Thanks, Jon - all Creative Commons from flickr! (my fave is the 'Make it Less Scary' slide ;-) 5 years ago
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  • jboutelle Jonathan Boutelle, Director of Technology at SlideShare Love the graphics in this slidedeck. 5 years ago
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Case Study: Setting Content Free at Ford - Web 2.0 Expo Presentation Case Study: Setting Content Free at Ford - Web 2.0 Expo Presentation Presentation Transcript