Case Study: Setting Content Free at Ford - Web 2.0 Expo Presentation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

4 comments

Comments 1 - 4 of 4 previous next Post a comment

  • + socialmediagroup socialmediagroup 6 months ago
    @vilucar - you make a good point, slideshow now downloadable!
  • + vilucar vilucar 6 months ago
    Ford set the content free, but u keeping it captive ... no file download!
  • + socialmediagroup socialmediagroup 7 months ago
    Thanks, Jon - all Creative Commons from flickr! (my fave is the 'Make it Less Scary' slide ;-)
  • + jboutelle Jonathan Boutelle 7 months ago
    Love the graphics in this slidedeck.
Post a comment
Embed Video
Edit your comment Cancel

Notes on slide 1

Scott: Hi, I’m Scott Monty, Digital Communications Manager and head of social media at Ford Motor Company Maggie: And I’m Maggie Fox CEO of Social Media Group, Ford’s social media agency

5 Favorites

Case Study: Setting Content Free at Ford - Web 2.0 Expo Presentation - Presentation Transcript

  1. Case Study: Setting Content Free at Ford
  2. Hashtag: #fordw2e
  3. Ford changed…
  4. … to this.
  5. Questions?
  6. First, a little background
  7.  
  8. 2007
  9. Sept 2007
  10.  
  11. We wanted to make storytelling…
  12. www.ford.digitalsnippets.com/focus
  13.  
  14.  
  15.  
  16. This is not a campaign.
  17. Members Only.
  18.  
  19. It’s a revolution
  20. Ford Changed.
  21. We stopped pretending.
  22. Results?
  23. Content has been used in over 5,000 posts since Sept 2007 - meaning that journalists, enthusiasts and others are telling richer, better-informed Ford stories online* SMPRs are regularly used as a source of news and assets by Autoblog.com (Technorati Top 50), Wired, NYTimes, ABC News & many others, both traditional & “new” media Approximately 1.2 million video views on YouTube, 499 channel subscribers, 120,000 views on Flickr images Enthusiast communities are embedding SMPR RSS feeds into their sites as a credible source of Ford news *Based on 1300 links - sample surveys indicate that only about 1 in 4 people actually observe the attribution terms of the CC license The goods.
  24. Well, no. Not really.
  25. Make it less scary
  26. Do your homework
  27. Make your case
  28.  
  29. DRM is still a challenge
  30. How has setting our content free changed us?
  31. Everyone is a publisher
  32. Digital is no longer an afterthought Everyone is a publisher
  33. Experimentation and “test, learn, refine”
  34. Where to next?
  35. Integration
  36. www.TheFordStory.com
  37. It came back.
  38. Thanks. www.ford.digitalsnippets.com @ScottMonty Digital Communications Manager Ford Motor Company [email_address] @MaggieFox CEO Social Media Group [email_address]
  39. http://www.flickr.com/photos/ jahansell http://www.flickr.com/photos/lights_out_222 http://www.flickr.com/photos/ rattodisabin a http://www.flickr.com/photos/oberazzi http://www.flickr.com/photos/andres_world http://www.flickr.com/photos/transkamp http://www.flickr.com/photos/rkarena http://www.flickr.com/photos/robertopecino http://www.flickr.com/photos/ nooone ) http://www. flickr .com/photos/23680544@N07(control button) http://www.flickr.com/photos/ flickerbulb (laptops) http://www.flickr.com/photos/rocketgirl13/3076521093/ (revolution) http://www.flickr.com/photos/jbonnain/523672080/ (DRM) http://www.flickr.com/photos/nohodamon/3291529138/ (actors DRM) http://www.flickr.com/photos/mugley/2152865463/ (fireworks) http://www.flickr.com/photos/tcmhitchhiker/1913229391/ http://www.flickr.com/photos/pbo31/2379746566/ (where2next) http://www.flickr.com/photos/nacente/646871906/ (green light http://www.flickr.com/photos/ fordmotorcompany http://www.flickr.com/photos/70267096@N00 http://www.flickr.com/photos/ billselak Photo credits

+ socialmediagroupsocialmediagroup, 7 months ago

custom

1830 views, 5 favs, 4 embeds more stats

In this case study, Maggie Fox, CEO of Social Media more

More info about this document

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Go to text version

  • Total Views 1830
    • 1712 on SlideShare
    • 118 from embeds
  • Comments 4
  • Favorites 5
  • Downloads 57
Most viewed embeds
  • 113 views on http://socialmediagroup.com
  • 3 views on http://blog.slideshare.net
  • 1 views on http://www.slideshare.net
  • 1 views on http://feeds2.feedburner.com

more

All embeds
  • 113 views on http://socialmediagroup.com
  • 3 views on http://blog.slideshare.net
  • 1 views on http://www.slideshare.net
  • 1 views on http://feeds2.feedburner.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories