+ Follow

• 6,806 views

In this case study, Maggie Fox, CEO of Social Media Group, Ford's Social Media Agency, describes the process and platforms Ford brought into play to aggregate their digital content and transform the ...

In this case study, Maggie Fox, CEO of Social Media Group, Ford's Social Media Agency, describes the process and platforms Ford brought into play to aggregate their digital content and transform the walled garden into a firehose of Creative-Commons licensed assets available for use by anyone who was interested in talking about the company or their brands – good or bad.

Accessibility

• View text version

Categories

• Technology

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

Flagged as inappropriate Flag as inappropriate

Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

None Pornographic Defamatory Illegal/Unlawful Spam Other Terms Of Service Violation Cancel

File a copyright complaint

9 Embeds 1,881

http://www.investinsocial.com	1672
http://socialmediagroup.com	172
http://www.slideshare.net	20
http://www.socialmediagroup.com	5
http://www.linkedin.com	4
http://blog.slideshare.net	3
http://translate.googleusercontent.com	3
http://feeds2.feedburner.com	1
http://www.lmodules.com	1

More...

Statistics

Likes

5

Downloads

80

Comments

5

Embed Views

1,881

Views on SlideShare

4,925

Total Views

6,806