Case Study: Yamaha's Conversation with Their Customers

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Chris Chris Reid, National manager, Product Planning & Research, Yamaha Motor Canada Maggie Fox, Founder and CEO, Social Media Group (www.socialmediagroup.com)

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Case Study: Yamaha's Conversation with Their Customers - Presentation Transcript

- What we wanted to do.
- Making the case.
Community outreach
www.snowmobiles.yamahablogs.ca
Metrics: 8 weeks post launch
- First page of Google results for new product
- Traffic up 61% over week one
- Witnessed a viral event = valuable insight
- Engagement metrics double our benchmarks
- Comments:
Market intelligence
Market intelligence
Engaging with key influencers
Changing the rules of engagement
Changing the rules of engagement
ROI?