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What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
What The F**K is Social Media?
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What The F**K is Social Media?

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What The F**K is Social Media?

What The F**K is Social Media?

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  • 1. ?WHATTHEF**KISSOCIALMEDIA
  • 2. SOCIAL MEDIA IS AN UMBRELLA TERMTHAT DEFINES THE VARIOUS ACTIVITIESTHAT INTEGRATE TECHNOLOGY, SOCIALINTERACTION, AND THECONSTRUCTION OF WORDS, PICTURES,VIDEOS AND AUDIO.http://www.wikipedia.org
  • 3. More simply put: “Social media is people having conversations online.”
  • 4. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…just to name a few)
  • 5. WHY THE F**KSHOULD I CARE?
  • 6. Reason #1SOCIAL-NETWORKING SITESARE OFFICIALLY MOREPOPULAR THAN PORN SITES.TIME, OCTOBER 13, 2007
  • 7. Almost4,000,000 articles
  • 8. >100,000,000 videos(65,000 new videos/day)
  • 9. 200,000,000blogs
  • 10. 1.5 millionresidents
  • 11. 73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008
  • 12. 45% have started their own blog
  • 13. 39%subscribe to an RSS feed
  • 14. 57%have joineda social network
  • 15. 55%have uploaded photos
  • 16. 83% have watched video clips
  • 17. “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING- AN OVERVIEW, APRIL 2008
  • 18. IT’S NOT A FAD.IT’S A FUNDAMENTALSHIFT IN THE WAYWE COMMUNICATE.
  • 19. The old communication modelwas a monologue.
  • 20. Only 18% of ( )TV ad campaignsgenerate positiveROI
  • 21. 90% ofpeople whocan skip TVads, do.
  • 22. The average person is exposed to 3000 advertising messages/day
  • 23. ONLY 14%OF PEOPLE TRUSTADVERTISEMENTS.
  • 24. Reason #278%OF PEOPLE TRUST THERECOMMENDATIONS OFOTHER CONSUMERS.NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  • 25. 14% VS. 78% HMM….
  • 26. The new communication modelis a dialogue.
  • 27. Which means it’s….TRANSPARENTINCLUSIVEAUTHENTICVIBRANTCONSUMER-DRIVEN
  • 28. And it’s NOT…CONTROLLEDORGANIZEDEXCLUSIVEPRODUCT-DRIVEN“ON MESSAGE”
  • 29. “Content is the new democracyand we the people, are ensuringthat our voices are heard.”Brian Solis, “The Social Media Manifesto”
  • 30. Reason #3PEOPLE ARETALKING ABOUTYOUR BRAND.RIGHT NOW.
  • 31. 34% post opinions about products & brands on their blog
  • 32. trust bloggers’opinions onproducts &services
  • 33. Reason #4SOCIAL MEDIA “IS ONLY GOING TOBECOME MORE PERVASIVE AND ASSUCH, BECOME A CRITICAL FACTORIN THE SUCCESS OR FAILURE OF ANYBUSINESS.”BRIAN SOLIS, SOCIAL MEDIA MANIFESTO, AUGUST 21, 2007
  • 34. Welcome to the future.SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008
  • 35. AND SPEAKING OF THEFUTURE…(a.k.a. Reason #5)
  • 36. Tomorrow’s consumers are today’s“digital natives.”
  • 37. By 2010, Millenials/Gen Y-ers willoutnumber Baby Boomers.
  • 38. They already wield $350 BILLION/year in direct spending power.
  • 39. MILLENIALS SPEND>16 HOURS/WEEKONLINE.
  • 40. 96% OF THEM HAVEJOINED A SOCIAL NETWORK.
  • 41. They have an average of53 online friends.
  • 42. AND THEY DON’T CAREABOUT YOUR AD.THEY CAREWHAT THEIRFRIENDS THINK.
  • 43. Translation:THE TRAIN IS LEAVING THESTATION.WITH OR WITHOUTYOU.
  • 44. F**K!
  • 45. HOW DO IGET ON ?THE TRAIN
  • 46. EASY.JUSTF**KINGGET ON.
  • 47. “It’s about conversations, and the bestcommunicators start as the bestlisteners.”Brian Solis, Social Media Manifesto
  • 48. A. Listen.
  • 49. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
  • 50. Messages are not conversations.
  • 51. B.Participate.
  • 52. H i n t : S h a r e s o m e s t u f f .
  • 53. IT’S A DIALOGUE, NOT A MONOLOGUE. Me, too! And isn’t the bartender justI absolutely ADORE the dreamy? food at that restaurant!
  • 54. C.Relinquishcontrol.
  • 55. REPEAT AFTER ME:“THE GOAL IS NOT TO CONTROL THE CONVERSATION.”
  • 56. THE GOAL IS TO:ENABLEINSPIREINFLUENCE &…
  • 57. D.Engage!
  • 58. http://www.talktorunningman.com
  • 59. http://www.mystarbucksidea.com
  • 60. http://www.nikeplus.com
  • 61. CREATE OPPORTUNITIESFOR PEOPLE TOFEELOWNERSHIP OFTHE BRAND.
  • 62. GIVE THEM SOMETHINGTO TALK ABOUT.
  • 63. “When Im good, Im very good, but when Im bad, Im better.”
  • 64. MAKE ‘EM LOVE YOU OR HATE YOU! ( JUST DON’T LEAVE THEM INDIFFERENT.)
  • 65. AND FINALLY,A WORD OF WARNING:
  • 66. DON’TF * * KW I T HPEOPLE.
  • 67. “Any blog thatspins the truth willbe found out. In a world of social media honesty is the only policy.” OPEN HONEST AUTHENTIC DIALOGUE
  • 68. F * * K MARTA KAGAN SOCIAL MEDIA EVANGELIST + ONLINE MARKETING PRO http://martazkagan.com http://BonafideMarketingGenius.com http://twitter.com/mzkaganY O UV E R YM UC H
  • 69. Image CreditsAll images courtesy of istockphoto.com except: Screen capture of Screen capture of http://www.nikeplus.com http://www.TalkToRunningMan.com Screen capture of http://www.mystarbucksidea.com Screen capture of “The Breakup” http://youtube.com/watch?v=D3qltEtl7H8 Mae West 1933 "Im No Angel" Image courtesy MPTV.net
  • 70. Image CreditsAll of the following social media platforms were referenced in this presentation; logos were grabbed from thehomepages of each (in most cases, adding a “.com” to the end of the platform name will get you there).
  • 71. Data CreditsFACEBOOK: MORE POPULAR THAN PORNTime, October 13, 2007http://www.time.com/time/business/article/0,8599,1678586,00.html?xid=newsletter-weeklyIAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING- AN OVERVIEW, APRIL 2008http://www.iab.net/media/file/2008_ugc_platform.pdfBRANDING 2.0 & SOCIAL MEDIA, SAMPAD SWAINhttp://managementchords.blogspot.comNIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007http://www2.acnielsen.com/reports/documents/TrustinAdvertisingOct07.pdfSOCIAL MEDIA MANIFESTO, BRIAN SOLIShttp://www.briansolis.com/2007/06/future-of-communications-manifesto-for.htmlhttp://www.scribd.com/doc/258055/Social-Media-Manifesto-by-Brian-SolisCONSUMER 2.0 FIVE RULES TO ENGAGING A NEW BREED OF CONSUMER BY MR. YOUTH AND REPNATIONMEDIA, APRIL 2008http://www.scribd.com/doc/2898474/Consumer-20UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
  • 72. Connect with me (please!)Marta Z. KaganSocial Media Evangelist + Online Marketing ProMobile: 617.771.8362Email: mzkagan99@gmail.comAIM: martazkTwitter: http://twitter.com/mzkaganFacebook: http://www.facebook.com/people/Marta_Kagan/756555158LinkedIn: http://www.linkedin.com/in/martakaganMy blog: http://bonafidemarketinggenius.com/My social media resume: http://martazkagan.com/© 2008, Marta Z. KaganAll rights reserved. (But happy to share – just ask!)

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