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Can SMEs keep ignoring social media?
 

Can SMEs keep ignoring social media?

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Some considerations, together with statistics and examples, to explain why social media are becoming important for small businesses.

Some considerations, together with statistics and examples, to explain why social media are becoming important for small businesses.

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  • Source: http://www.flickr.com/photos/spursfan_ace/2328879637/
  • Source: http://www.flickr.com/photos/spursfan_ace/2328879637/

Can SMEs keep ignoring social media? Can SMEs keep ignoring social media? Presentation Transcript

  • Roberto Grossi | Social Media Easy http://www.socialmediaeasy.it http://www.socialmediaeasy.it Roberto Grossi | Social Media Easy
  • Challenges for SMEs Optimize resources and knowledge Innovation and change processes internationalization
  • C. Li, J.Bernoff: L’onda anomala – Interagire e collaborare con i consumatori ribelli, 2008
  • Technologies and new opportunities
    • Blog, forum, wiki, video, foto, documents, RSS, twitter, communities
    • Social Networks
    • Multichannel (web, mobile, new media)
    • SaaS
    • Crowdourcing, co-creation
    • http://theconversationprism.com/
  • SOCIAL MEDIA: MYTHS AND… FACTS
  • SOCIAL MEDIA ARE ONLY FOR YOUNG PEOPLE
  • 55+ IS THE FASTEST GROWING AGE SEGMENT ComScore Media Matrix, Ottobre 2011 vs. Luglio 2010 - Percent of online adults using social media monthly
  • SOCIAL NETWORKING IS A MARGINAL PHENOMEN
  • SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY: 82% OFF INTERNET SURFERS ComScore “It’s a Social World,” Dec 21 2011
  • SOCIAL NETWORKS ARE POPULAR ONLY IN THE US It‘s
  • ~20% OF FACEBOOK USERS (>800 MILLIONS) ARE OUTSIDE US Official Facebook statistics January 2012
  • SOCIAL NETWORKS ARE NOT FOR BUSINESS
  • 50% OF ITALIAN ENTERPRISES USING SOCIAL NETWOKS FOR MARKETING COMMUNICATIONS Survey HSM Italia, 2011
  • IL TEMPO UTILIZZATO SUI SOCIAL NETWORKS AMMONTA A ~20% DEL TOTALE (1 MINUTO SU 5) ComScore “It’s a Social World,” Dec 21 2011
  • ITALY AND SOCIAL MEDIA
  • 21 Millions italian users on Facebook
  • Italy has the highest rate of SN adoption in the world Source: OFCOM, International Communications Market Report 2010
  • A survey performed by IULM (720 companies)
    • 32% at least on 1 SN
    • 24% of communication budget for social media
    • Benefits: visibility (76%), website access (54%), additional channels (52%)
    • Results as expected (53%)
    • Major limiting factor (19,6%) is still internal acceptance/company culture
    “ First to Market” opportunity is still there ! Source: G. Di Fraia – L’uso dei Social Media da parte delle aziende italiane (gennaio 2011)
  • The Internet factor for the italian economy SMEs actively online are growing faster and achieving international presence
  • SOME EXAMPLES
  • Customer Service
  • Public Relations
  • Collaboration & Loyalty
  • Editoria
  • Innovative ways to communicate
  • Turismo
  •  
  • Not only for large corporations
  • How Social Media can help SMEs?
    • Monitor their brand identity
    • Advertising / Brand promotion
    • Test and get feedbacks on new products
    • Customer Service / P.R.
    • Increase web visits and conversions
    • Staff recruitment and selection
    • Social Media Marketing strategy should be seen as complementary and not as an alternative
  • Social Media Marketing for SMEs: Critical success factors
    • Does it fit with company’s prospect and client base?
    • Continuous dialogue (simply being there is not sufficient)
    • Make sure social media presence protects company’s brand
    • Measure ROI
    • Enough time and resources to allocate?
  • Social Media Easy Consultancy, training, solutions Web: http://www.socialmediaeasy.it Twitter: @socialmediaeasy Email: info@socialmediaeasy.it This presentation can be found in: http://www.slideshare.net/socialmediaeasy http://www.slideshare.net/grossiro How we can help ? Roberto Grossi Social Media Easy Viale Colli Portuensi 10 00151 Roma Tel.: 06 452215417
  • Some rights reserved
    • Photo credits
    • 1: http://www.flickr.com/photos/jamescridland/613445810 /
    • 12-13: http://www.flickr.com/photos/spursfan_ace/2328879637/
    This presentation is available for non-commercial use with attribution and no Derivative Works under a creative commons license.
  • 25 January 2012