Your SlideShare is downloading. ×

Smd vistage presentation 0525

1,085

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,085
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Putting
Power
in
your
Profile
 How
to
leverage
your
LinkedIn
Profile
so
that
it
generates contacts,
leads,
and
increased
sales. Presented
By www.SocialMediaDelivered.com Wednesday
May
25th
2010 Speaker:
Eve
Mayer
Orsburn 2009 Clique It Marketing, All Rights Reserved
  • 2. WHY
DOES
LINKEDIN
MATTER? • Offers unmatched efficiency when developing business contacts and new leads online. • Provides infinite market research capabilities. • Secures a online network of connections. • Has the ability to establish credibility with the right audience when optimized properly. “New
marketing
is
about
the
relationships,
not
the
medium.” Ben
Grossman;
Founder
and
chief
strategist
BiGMarK 2009 Clique It Marketing, All Rights Reserved
  • 3. WHO’S
USING
LINKEDN? • Your current & future clients • Your colleagues • Your potential strategic partner • Your competition MOST IMPORTANTLY: The people and resources you need to know and need to connect with LinkedIn is considered the professional social network of choice 2009 Clique It Marketing, All Rights Reserved
  • 4. LINKEDIN…IN
NUMBERS As of April 2010…  There are +65 million registered users.  A new member joins approximately every second.  Approximately 11 million users are from Europe.  India is currently the fastest-growing country to use LinkedIn, with around 3 million total users.  Executives from all Fortune 500 companies are LinkedIn users 2009 Clique It Marketing, All Rights Reserved
  • 5. LINKEDIN…IN
NUMBERS LinkedIn USA Audience Profile: • 59% male vs. 41% female • 41% between the ages of 35-49 • 37% are over 50 • Ethnicity – 84% Caucasian – 8% Asian – 5% African American – 2% Hispanic – 1% Other 2009 Clique It Marketing, All Rights Reserved
  • 6. LINKEDIN…IN
NUMBERS Affluence Average HH income is $108,000+ • 34% earn more than $100,000 annually • 33% earn between $60K - $100K • 20% earn between $30K - $60K • 13% earn less than $30,000 2009 Clique It Marketing, All Rights Reserved
  • 7. LinkedIn
Profile
Tips Begin by prioritizing your goals It’s important to identify… What is the goal of this profile? Keep these goals in mind when building each section of your profile. 2009 Clique It Marketing, All Rights Reserved
  • 8. LinkedIn
Profile
Tips Use a professional picture • This should be a professional headshot, if possible. • If one is not available, then a candid headshot will work. • This should be a picture of you, NOT A LOGO *the place for logos is in the company profile. • Do not include other people or personal items 2009 Clique It Marketing, All Rights Reserved
  • 9. LinkedIn
Profile
Tips Headline = must be engaging • This is either your current title and company or description of your expertise with something that CATCHES ATTENTION • Treat this like a headline in a newspaper since many people will make decisions about your background from this element • Examples of Headlines ‐ – “VP of Operations at Whitley Corporation” – “World’s Leading Executive Healthcare Consultant.” 2009 Clique It Marketing, All Rights Reserved
  • 10. LinkedIn
Profile
Tips Status: Uses 140 characters to say a lot • Your status is your FREE professional billboard • You have 140 characters to get this done so be creative • Include links often for interesting and relevant news • Can be synched to your Twitter application • Update often, at least once per week • Updating your status populates your information onto the home pages of your connections 2009 Clique It Marketing, All Rights Reserved
  • 11. LinkedIn
Profile
Tips Current / Past Positions & Education • These settings can quickly be imported when you are first building your profile, which makes showing your past background easy • However, alter the listings to angle toward your current goal. 2009 Clique It Marketing, All Rights Reserved
  • 12. LinkedIn
Profile
Tips Recommendations • These are CRITICAL to a optimized profile • LinkedIn users should strive for at least 5 to 10. • You can only request recommendations from your connections on LinkedIn. • When someone is recommended within your network it is highlighted under their experience. 2009 Clique It Marketing, All Rights Reserved
  • 13. LinkedIn
Profile
Examples What does an Optimized Profile Look Like? 2009 Clique It Marketing, All Rights Reserved
  • 14. LinkedIn
Profile
Examples 2009 Clique It Marketing, All Rights Reserved
  • 15. LINKEDIN
LANGUAGE… It’s not hard to speak or learn - promise • Connections – – Every social network uses a unique term to identify users who interact. LinkedIn calls them Connections. – Lifetime limit of 3,000 invitations sent – Lifetime limit of 30,000 Connections • Recommendations – Fellow LinkedIn users can provide a reference available for potential Connections to review. - This is a critical tool for establishing credibility. - The recommendation source is identified and can include co-workers, clients and other collaborators are identified. 2009 Clique It Marketing, All Rights Reserved
  • 16. IMPORT
YOUR
ADDRESS
BOOK Contacts… you may have more than you know • Import your contacts from your email server address book • You can choose to invite those in your address book already on LinkedIn or to everyone • Strive to have at least 100 contacts in your network • Use the ‘Settings’ feature if you want to keep your connections private 2009 Clique It Marketing, All Rights Reserved
  • 17. LINKEDIN
COMPANY
PROFILE What a LinkedIn user sees at a glance about your company • Industry & company specialties • A list of current & former employees • Who current & former employees are connected to within your network Perhaps they can provide you with an introduction? • Revenue from previous years if you are a public company 2009 Clique It Marketing, All Rights Reserved
  • 18. LinkedIn? 2009 Clique It Marketing, All Rights Reserved
  • 19. LinkedIn
Case
Study
#1 Senior Vice President at PR Firm Lands a $250,000 Client via LinkedIn Answers • Steven Shimek, a Senior VP once at Ruder Finn Public found his current position on LinkedIn. • He then began answering questions on LinkedIn Answers. • His efforts led to multiple business developments for Ruder Finn, notClique It Marketing, All Rights Reserved was a $250,000 contract. 2009 the least of which URL: http://blog.linkedin.com/2008/09/05/finding-a-250k/
  • 20. LinkedIn
Case
Study
#1 Steven offers these LinkedIn Tips: • Showcase your company’s capabilities • Post qualified responses on LinkedIn Answers to showcase your professional expertise • Be a reliable resource for your connections, adding value to relationships can reap significant benefits 2009 Clique It Marketing, All Rights Reserved
  • 21. LinkedIn
Case
Study
#2 Use LinkedIn to track industry intelligence •Dianna Huff of DH Communications points out that during the last year, LinkedIn has significantly increased its functionality. •As a result, the business networking site a great tool for gathering market intelligence regarding your prospects before you actually connect with them. 2009 Clique It Marketing, All Rights Reserved URL: http://www.savvyb2bmarketing.com/blog/entry/187891/using-linkedin-to-gather-industry-intelligence
  • 22. LinkedIn
Case
Study
#2 After optimizing a LinkedIn profile Huff recommends: • Reading company profiles continuously • Study individuals' profiles – – Who are they connected to? – What groups do they participate in? – What events are they attending? – What books are they reading? • Search LinkedIn’s Groups – find the Groups your target audience are participating in and reach out to them through conversation. • Join Groups that are proactive in your industry 2009 Clique It Marketing, All Rights Reserved
  • 23. LinkedIn
Groups • Currently 563,583 active groups on LinkedIn • Each group description lists –Description –Owner number –Number of members –Share button Clique It Marketing, All Rights Reserved 2009 –Join link
  • 24. LinkedIn
Groups Groups Directory • The Groups Directory helps you find the right group. • You can invite your connections to join the group by clicking the Share button. • If your membership is subject to review by a group manager, they may require additional information such as a valid e-mail associated with your profile. • You also can ask the group owner questions or provide 2009 Clique It Marketing, All Rights Reserved additional information via an email link.
  • 25. LinkedIn
Groups Group Discussions • Click on the “Discussions” tab on your Group to see a snapshot of recent discussions. • By participating in discussions you can… – Showcase your company’s industry expertise – Publicize the achievements of you or your clients • A LinkedIn userMarketing, All Rights Reserved join up to 50 groups 2009 Clique It is allowed to
  • 26. LinkedIn
Answers 2009 Clique It Marketing, All Rights Reserved
  • 27. LinkedIn
Answers • LinkedIn Answers provides professionals an opportunity to ask and answer questions from other professionals. • When you submit a question it will be posted in the category you select, shown on your profile page, and the homepage of your connections. • Answering questions in the LinkedIn’s Answers’ section aides in establishing you as trusted expert on a given topic. • When a connection submits a question, a Network Update willClique It Marketing, All Rights Reserved 2009 appear on your homepage. It also shows on the Answer Questions tab.
  • 28. LinkedIn
Events • LinkedIn events displayed on your homepage are generated based on the information included in your LinkedIn profile. • LinkedIn highlights conferences and other professional events by date, industry and location. • When you view an event, attendees within your network are shown. 2009 Clique It Marketing, All Rights Reserved
  • 29. LinkedIn
APP:
LINK
BLOG Integrating your blog postings with LinkedIn allows those who otherwise might not visit your blog discover your expertise. 2009 Clique It Marketing, All Rights Reserved
  • 30. Let’s
Connect… www.SocialMediaDelivered.com Eve@SocialMediaDelivered.com 469‐248‐6061 www.LinkedIn.com/in/EveMayerOrsburn Twitter.com/LinkedInQueen 2009 Clique It Marketing, All Rights Reserved

×