Social Media Exposed
What It Is and What It’s Not
Tuesday May 18, 2010
Speaker: Eve Mayer Orsburn
CEO of Social Media Delivered
‐ What is Social Media?
‐ What does Social Media Include?
‐ Why use Facebook?
‐ Why use Twitter?
‐ Why use LinkedIn?
‐ Social Media Principles
‐ The Social Media EquationTM
What is Social Media?
An ONLINE COMMUNITY shared with people who like and
do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow
consumers, and customers
A place where people GIVE and GET information about
things that interest them
Social Media is simply people COMMUNICATING through
What does Social Media Include?
FACEBOOK: the largest social media network
FOURSQUARE: social media application that shares a
TWITTER: A micro‐blog network
LINKEDIN: #1 Professional network site
Other network sites include: Flickr, MeetUp, Reddit,
Why use Facebook?
Out of 400 million users, 70% are based outside the U.S.
+60 million status updates are posted each day
Site is available in over 70 language translations
Average user becomes a ‘fan’ of 4 pages each month
More than 3 billion photos are uploaded each month
Why use LinkedIn?
There are +65 million registered users.
A new member joins approximately every second.
Approximately 11 million users are from Europe.
Executives from all Fortune 500 companies are LinkedIn users
80% of HR recruiters will use LinkedIn to make a hiring decision
Social Media Principles
‐ Start with a GOAL in mind
‐ You DO NOT have to be everywhere all the time!
‐ Establish employee usage GUIDELINES
‐ LISTEN CAREFULLY then monitor continuously
‐ Be PREPARED to act quickly when required
‐ Each social media vehicle (e.g. Twitter) requires
at least 32 hours/month
‐ Consider out‐tasking for a rapid, professional
The Social Media Equation™
Time Spent should be a 80:20 ratio:
80% giving to your audience
20% asking for what you need
The ideal Social Media conversation equation is:
+ ENTERTAINING 20%
+ INTERACTING 40%
+ CONVERTING TO BUSINESS 20%
= BUSINESS SUCCESS
Go to www.SocialMediaDelivered.com
for a complimentary E‐Book:
SOCIAL NETWORKING AND ITS GOVERNANCE IN THE WORKPLACE
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