Houston roundtable

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Houston roundtable

  1. 1. Social
Media
Exposed What
It
Is
and
What
It’s
Not Presented
By: www.SocialMediaDelivered.com Tuesday
May
18,
2010 Speaker:
Eve
Mayer
Orsburn CEO
of
Social
Media
Delivered
  2. 2. Agenda ‐
What
is
Social
Media? ‐
What
does
Social
Media
Include? ‐
Why
use
Facebook? ‐
Why
use
Twitter? ‐
Why
use
LinkedIn? ‐
Social
Media
Principles ‐
The
Social
Media
EquationTM
  3. 3. What
is
Social
Media? An
ONLINE
COMMUNITY
shared
with
people
who
like
and do
similar
things
that
you
like
and
do A
place
to
have
a
CONVERSATION
with
colleagues,
fellow consumers,
and
customers A
place
where
people
GIVE
and
GET
information
about things
that
interest
them Social
Media
is
simply
people
COMMUNICATING
through new
technologies
  4. 4. What
does
Social
Media
Include? FACEBOOK:
the
largest
social
media
network FOURSQUARE:
social
media
application
that
shares
a user’s
‘location‐base’ TWITTER:
A
micro‐blog
network LINKEDIN:
#1
Professional
network
site Other
network
sites
include:
Flickr,
MeetUp,
Reddit, and
StumbleUpon
  5. 5. Why
use
Facebook? Out
of
400
million
users,
70%
are
based
outside
the
U.S. +60
million
status
updates
are
posted
each
day Site
is
available
in
over
70
language
translations Average
user
becomes
a
‘fan’
of
4
pages
each
month More
than
3
billion
photos
are
uploaded
each
month
  6. 6. INSERT
ADOLPHUS
FANPG/WALL
  7. 7. Why
use
Twitter? 105
million
users Average
user
age
=
31 Gender
use
=
53%
Female
;
47%
Male Majority
has
annual
HH
Income
between
$30k
‐
$60k Platform
for
Marketing,
PR
and
Customer
Relations
  8. 8. Twitter
Profile
Example Insert 21CD screen shot
  9. 9. Why
use
LinkedIn? There
are
+65
million
registered
users. A
new
member
joins
approximately
every
second. Approximately
11
million
users
are
from
Europe. Executives
from
all
Fortune
500
companies
are
LinkedIn
users 80%
of
HR
recruiters
will
use
LinkedIn
to
make
a
hiring
decision
  10. 10. LinkedIn
Profile
Example
  11. 11. Social
Media
Principles ‐
Start
with
a
GOAL
in
mind ‐
You
DO
NOT
have
to
be
everywhere
all
the
time! ‐
Establish
employee
usage
GUIDELINES ‐
LISTEN
CAREFULLY
then
monitor
continuously ‐
Be
PREPARED
to
act
quickly
when
required ‐ Each
social
media
vehicle
(e.g.
Twitter)
requires 



at
least
32
hours/month ‐ Consider
out‐tasking
for
a
rapid,
professional 



EFFECTIVE
start
  12. 12. The
Social
Media
Equation™ Time
Spent
should
be
a
80:20
ratio: 80%
giving
to
your
audience 20%
asking
for
what
you
need The
ideal
Social
Media
conversation
equation
is: 


INFORMING
20% +
ENTERTAINING
20% +
INTERACTING
40% +
CONVERTING
TO
BUSINESS
20% =
BUSINESS
SUCCESS
  13. 13. Learn
More… Go
to
www.SocialMediaDelivered.com for
a
complimentary
E‐Book: SOCIAL
NETWORKING
AND
ITS
GOVERNANCE
IN
THE
WORKPLACE Got
Questions?
Want
a
copy
of
this
presentation? Contact
Gary
Murphy: Gary@GaryKnowsCo.com Free
Social
Media
Tips
Here: www.Twitter.com/LinkedInQueen www.Twitter.com/SocialMediaDel Social
Media
is
all
we
do.
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