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Highgate Presentation

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Published in: Self Improvement

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  • 1. THE SOCIAL MEDIA EQUATION How the hotel industry can optimize social media to build up brand and performance SPEAKER EVE MAYER ORSBURNı NOVEMBER 20, 2010ı
  • 2. WHAT IS SOCIAL MEDIA • An ONLINE COMMUNITY shared with people who like and do similar things that you like and do • A place to have a CONVERSATION with colleagues, fellow consumers, and customers • A place where people GIVE and GET information about things that interest them • Social Media is simply people COMMUNICATING through new technologies
  • 3. WHAT DOES SOCIAL MEDIA INCLUDE TRIPADVISOR: considered a social media vehicle because it allows users to ‘rate their experience’ FACEBOOK: the largest social media network FOURSQUARE: social media application that shares a user’s ‘location-base’ TWITTER: a micro-blog network LINKEDIN: largest professional network Other social media: Flickr, Yelp, YouTube, Blogs, MeetUp, Reddit, and StumbleUpon
  • 4. WHY SOCIAL MEDIA
  • 5. WHY SOCIAL MEDIA MATTERS TO HOTELS It’s the most effective -low cost, high-reach way- of spreading your brand’s message Because 60% of all consumers are now reviewing services/ products online in social networks, it is critical for the hotel industry to leverage these vehicles in order to increase their sales. Has the ability to turn ‘fans’ of your brand into ‘fanatics’
  • 6. THE 5 STEP PLAN TO POSITIVE ROI STEP 1: SHUT UP AND LISTEN! STEP 2: WHY OPPOSITES ATTRACT STEP 3: ONE BALL IS NOT ENOUGH TO JUGGLE STEP 4: THE SOCIAL MEDIA EQUATION STEP 5: THE ROI OF SOCIAL MEDIA
  • 7. 1| SHUT UP & LISTEN! Listen for what people are saying about your: •  INDUSTRY •  COMPANY •  PRODUCT(S)/SERVICE(S)
  • 8. 2| WHY OPPOSITES ATTRACT Although it’s okay to join a few groups to keep up with your industry, make like-minded connections and follow trends, make sure the MAJORITY of the groups you join target your key prospects.
  • 9. 3| ONE BALL IS NOT ENOUGH TO JUGGLE Areas of your company that can leverage social media: •  Customer Service •  Marketing •  Company Goal Fulfillment
  • 10. 4| THE SOCIAL MEDIA EQUATION™
  • 11. 5| THE ROI OF SOCIAL MEDIA Keys for Measuring ROI: 1.  Set specific goals 2.  Establish simple, safe, and effective ways to track the achievement of these goals
  • 12. Faceboo | STATISTICS
  • 13. | STATISTICS
  • 14. Faceboo | STATISTICS
  • 15. LET’S CONNECT | Eve Mayer Orsburn: Eve@SocialMediaDelivered.com www.LinkedIn.com/in/EveMayerOrsburn www.Twitter.com/LinkedInQueen Social Media Delivered: www.SocialMediaDelivered.com www.Twitter.com/SocialMediaDel Contact@SocialMediaDelivered.com 469-248-0616 Social Media is all we do.