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  • 1. Search Engine Optimisation Rank in Google results [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69
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  • 3. Google Analytics Monitor and Tweak for ROI (video) [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69
  • 4. Software For measuring analytics [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 Google Analytics: One of the most popular systems. Google Analytics is free and robust package from Google. http://www.google.com/analytics/ Clicky: Has free and paid versions of its software. The statistics are real-time. http://getclicky.com/ HubSpot: Offers analytics as part of its inbound marketing software. Designed for marketing professionals, includes lead information. http://www.hubspot.com/
  • 5. Tweaking and Measuring [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 An example of closed-loop marketing analytics using HubSpot software
  • 6. Tweaking and Measuring [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 An example using Google Analytics
  • 7. Tweaking and Measuring [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 An example of closed-loop marketing analytics using Hootsuite
  • 8. Tweaking and Measuring [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 YouTube metrics show you which videos are getting the most views and how is viewing them. Insight Video Tracking (video)