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Curation Nation
Curation Nation
Curation Nation
Curation Nation
Curation Nation
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Curation Nation

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Steven Rosenbaum joined Social Media Book Club Webinar on Monday, May 23rd to give a deeper dive of his new book, Curation Nation.

Steven Rosenbaum joined Social Media Book Club Webinar on Monday, May 23rd to give a deeper dive of his new book, Curation Nation.

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  • 1. This is a talk about endings and beginnings
  • 2. Steven RosenbaumCEO Magnify.net
  • 3. On 9/10 2001
  • 4. On 9/10 2001I was a filmmaker
  • 5. On 9/11 2001I became a curator
  • 6. !I found a story that had so manyvoices… that my role became a finder,and filter.A Curator.But the thing I learned on 9/11 – is thatthe media’s monopoly on storytellingis over.And that’s a good thing.!
  • 7. The era thatis ending isthe “Me Web”
  • 8. The era thatis beginning isthe “We Web”
  • 9. "#$%&$$!%($!)*&!+,!-./.0.1*2+!%(3+45(!6778!!!!!!!!!!!"#$%&(#)"+,!.,+39*2+!&*:!-3$*%$);!! ! !! <3.-!=-(9.)%>!?++50$@!!!
  • 10. "#$%&$$!%($!)*&!+,!-./.0.1*2+!%(3+45(!6778!!!!!!!!!!!"#$%&(#)"+,!.,+39*2+!&*:!-3$*%$);!! ! !! <3.-!=-(9.)%>!?++50$@!!!;A+&!%(*%!94-(!.,+39*2+!.:!+&!-3$*%$)!#*#+","-%)@;!
  • 11. B--+3).5!%+!C.:-+>!D$%&$$!EFFG!*)!677H>!%($!%+%*0!*9+4%!+,!&$D!%3*I-!&$%!,3+9!*D+4%!E7!%$3*DJ%$:!*!9+%(!%+!E>777>777!%$3*DJ%$:!K+3!E!$L*DJ%$M@!! 677E! 67E7!
  • 12. The impact is measurable.
  • 13. Too Much Information!Why is it sometimes so hard toremember where you left your keys,books, glasses – even where youparked your car? If our brainswere like computers, this wouldnever happen. !But unlike computers, our brainscan’t erase memories. !So if we do something over and overevery day, many similar memoriesremain in our head and begin toblur together. If you rememberparking your car in dozens ofdifferent places, it can be hard tosingle out the last place you leftit. !
  • 14. SAY GOODBYETO SEARCH.
  • 15. •  +40)!J+4!%34:%!%($!.,+39*2+!O3$:$%$)!.!%(.:!*32-0$P! N• :!%(.:!*32-0$!&3.R$!DJ!*!$LO$3%!+3!$%(4:.*:%!&(+!S+&:!%($!%+O.-!&$00>!+3!.:!.%!9+3$! Q:(*00+&!.!*%43$P!•  +$:!%($!:.%$!(*/$!)4O0.-*%$>!+/$30*OO.5>!+3!3$)4)*%!*32-0$:!+!%($!:*9$!+3!:.9.0*3! T%+O.-:!&.%(!:0.5(%0J!).U$3$%!S$J&+3)!/*3.*2+:P!•  +40)!J+4!D$!-+9,+3%*D0$!5./.5!J+43!-3$).%!-*3)!.,+39*2+!%+!%(.:!:.%$P! N•  +$:!%(.:!*32-0$!(*/$!:O$00.5>!:%J0.:2->!+3!,*-%4*0!$33+3:P! T•  3$!%($!%+O.-:!)3./$!DJ!5$4.$!.%$3$:%:!+,!3$*)$3:!+,!%($!:.%$>!+3!)+$:!%($!:.%$! B5$$3*%$!-+%$%!DJ!*R$9O25!%+!54$::!&(*%!9.5(%!3*S!&$00!.!:$*3-(!$5.$:P!•  +$:!%($!*32-0$!O3+/.)$!+3.5.*0!-+%$%!+3!.,+39*2+>!+3.5.*0!3$O+325>!+3.5.*0! T3$:$*3-(>!+3!+3.5.*0!**0J:.:P!•  +$:!%($!O*5$!O3+/.)$!:4D:%*2*0!/*04$!&($!-+9O*3$)!%+!+%($3!O*5$:!.!:$*3-(! T3$:40%:P!•  +&!94-(!W4*0.%J!-+%3+0!.:!)+$!+!-+%$%P! V•  +$:!%($!*32-0$!)$:-3.D$!D+%(!:.)$:!+,!*!:%+3JP! T• :!%($!:.%$!*!3$-+5.1$)!*4%(+3.%J!+!.%:!%+O.-P! Q
  • 16. • :!%($!-+%$%!9*::XO3+)4-$)!DJ!+3!+4%:+43-$)!%+!*!0*35$!49D$3!+,!-3$*%+3:>!+3!:O3$*)! Q*-3+::!*!0*35$!$%&+3S!+,!:.%$:>!:+!%(*%!.)./.)4*0!O*5$:!+3!:.%$:!)+Y%!5$%!*:!94-(!*R$2+!+3!-*3$P!•  *:!%($!*32-0$!$).%$)!&$00>!+3!)+$:!.%!*OO$*3!:0+OOJ!+3!(*:20J!O3+)4-$)P! N•  +3!*!($*0%(!3$0*%$)!W4$3J>!&+40)!J+4!%34:%!.,+39*2+!,3+9!%(.:!:.%$P! Z•  +40)!J+4!3$-+5.1$!%(.:!:.%$!*:!*!*4%(+3.%*2/$!:+43-$!&($!9$2+$)!DJ!*9$P! N•  +$:!%(.:!*32-0$!O3+/.)$!*!-+9O0$%$!+3!-+9O3$($:./$!)$:-3.O2+!+,!%($!%+O.-P! T•  +$:!%(.:!*32-0$!-+%*.!.:.5([40!**0J:.:!+3!.%$3$:25!.,+39*2+!%(*%!.:!D$J+)! T+D/.+4:P!• :!%(.:!%($!:+3%!+,!O*5$!J+4Y)!&*%!%+!D++S9*3S>!:(*3$!&.%(!*!,3.$)>!+3!3$-+99$)P! Q•  +$:!%(.:!*32-0$!(*/$!*!$L-$::./$!*9+4%!+,!*):!%(*%!).:%3*-%!,3+9!+3!.%$3,$3$!&.%(!%($! T9*.!-+%$%P!•  +40)!J+4!$LO$-%!%+!:$$!%(.:!*32-0$!.!*!O3.%$)!9*5*1.$>!$-J-0+O$).*!+3!D++SP! N•  3$!%($!*32-0$:!:(+3%>!4:4D:%*2*0>!+3!+%($3&.:$!0*-S.5!.!($0O,40!:O$-.-:P! B•  3$!%($!O*5$:!O3+)4-$)!&.%(!53$*%!-*3$!*)!*R$2+!%+!)$%*.0!/:@!0$::!*R$2+!%+!)$%*.0P! B•  +40)!4:$3:!-+9O0*.!&($!%($J!:$$!O*5$:!,3+9!%(.:!:.%$P! N
  • 17. What isQuality?.
  • 18. ?!
  • 19. Say Hello toCuration.
  • 20. ]<Q^V!_`#BVA!
  • 21. ./01"2344356"78##()"a=+-.*0Z0+&!
  • 22. Now YOU are thecurator that your friends, family and customers count on KVQA^b!!c+4Y3$!&$*3.5!%($!-3+&M !
  • 23. The world needs thoughtful filters. Humans replace algorithms.Ideas replace data.
  • 24. My Curation Journey…
  • 25. 88809:+%;56<%;5605+="
  • 26. Curation. 3Simple Ideas.
  • 27. 9>55)#"?5:+"@3=3(%4"945(>36="c+43!$)+3:$9$%:>!d.S$:>!!`^Y:>!*)!O+:%:!9*R$3@!
  • 28. A3)(#636="3)"B5+#"C58#+D:4"(>%6")C#%E36="?*%($3>!!+35*.1$>!*)!0%$3!5++)!:%4U@!
  • 29. F6"%"653)"85+-G"H:)(5B#+)"#B&+%H#"H4%+3(0""C43*2+!^++0:!C*!=4O$3-(*35$!J+43!<).%+3.*0!Q:2-%:@!!
  • 30. =4--$::,40!C43*%+3:!(*/$!*!e+.-$>!*)!*!g*::.+!,+3!%($.3!:4Dh$-%@!!! 9>55)#"@3=3(%4"945(>36=" c+43!$)+3:$9$%:>!d.S$:>!!`^Y:>!*)!O+:%:!9*R$3@! A3)(#636="3)"B5+#"C58#+D:4"(>%6E")C#%E36=" ?*%($3>!!+35*.1$>!*)!0%$3!5++)!:%4U@! F6"%"653)"85+-G"H:)(5B#+)"#B&+%H#"H4%+3(0"" c+43!/.:.%+3:!&.00!9*S$!-+%$%!,+3!J+4@! !^($!C43*%$)!efQC<!.:!O+&$3,40>!!4.W4$>!*)!$-++9.-*0@!
  • 31. Do You Have a Curation Equation?
  • 32. C+:.)$3!J+43!/+.-$!*)!:+43-$:b!!! 783I#+0""J58"3("85+E)"D5+"5:0" V+&!)+!J+4!4:$!%&.R$3!%+!0.:%P!^+!#3+*)-*:%P!!^+!C+$-%P!!! A3*#0""K#%4";B#0""L:(>#6;H0""" B3$!J+4!-3$*25!$/$%:!*3+4)!J+43!D3*)!*)!/+.-$P!!! J58"-5"5:"E658"8>%("D54458#+)"8%6(M" B3$!J+4!*:S.5!+O$!$)$)!W4$:2+:P!!T+!O$+O0$!3$:O+)P! c+43!-43*2+!$W4*2+!&.00!/*3J@!!! #4%!).5!!*!9.L!+,!-3$*2+!*)!*553$5*2+!.:!-3.2-*00J!.9O+3%*%@!
  • 33. Are You APublisher?
  • 34. T+!J+43!/.:.%+3:!$LO$-%!-+%$%P! 9%6"5:"E##C"D54E)"56")3(#"83(>"N:)("5:+"!! C+5-:H(M"!! 9%6"5:+"*3)3(5+)")>%+#G"C5)(G"C:&43)>M"!! @5"5:+"H5BC#;(5+)"436E"%6-")>%+#G""5+" (+"%6-"E##C"H:)(5B#+)"56"!"#$%&)3(#M" ^($!0.$:!*3$!D0433.5@!!! iJ!3$:$*3-(>!9J!O+:%>!9$).*!O.-S4O!*)!:(*3.5@!
  • 35. Today – we’re all creators.This creates amazingopportunities, andmassive noise.
  • 36. The web becomes ahuman network.
  • 37. It’s not Facebook. It’snot Google. It’s notApple.
  • 38. It’s not Facebook. It’snot Google. It’s notApple.It’s us.
  • 39. Ten Years Later…
  • 40. O54458"B#"56"783I#+P"QB%=63D"

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