ommunity of social media professionals, growing from a meeting of a dozen people in a Palo Alto office to over 160 cities around the globe. Social Media Club has grown largely from their emphasis on core values such as sharing, helping others, peer to peer learning and emphasizing ethics. In this session, they will share their lessons learned in building a global community that matters and present their plans for taking the community to the next level. With the belief that all things that matter come from the heart, they have demonstrated that quality almost always leads to quantity if you can simply disregard artificially imposted time tables. This is as much a story of the growth of social media as it is the story of the global community that believes “if you get it, share it”. Together Chris and Kristie will recount the trials, tribulations and joys of building a community by letting go of control and trusting that people will largely do the right thing. And that when they don’t you can respond openly and honestly and do the right thing to make things right. Community, from the heart, is the only path to true personal and professional success, whether your community is one with a social purpose or a business focus. Learn from people who really know, who have really been there and done that.