Community
from the heart
Chris Heuer and Kristie Wells
 Founders, Social Media Club
     socialmediaclub.org
The Story of
Social Media Club
Inspired by BarCamp




                 photo by Scott Beale, cc license



  Palo Alto, California (2005)
       August ...
and the beginning of
    Web 2.0
Web conferences were
expensive, and exclusive.
So we hosted
  Web 2 point 1
and charged $2.80
photo by Scott Beale, cc license


                                                   Planned in one
                     ...
Overnight,
we became
community
organizers.
BrainJams
Connecting People, Ideas and Resources
BrainJams
   D.C.
Inter-disciplinary,
peer to peer learning
    was valuable
Things were good,
but some couldn’t
    even spell
inter-disciplinary,
 and most weren’t
  motivated by it.
Social Media
was coming of age.
      *Blogging
     *Podcasting
       *Video
    *Photography
and Chris embarked
on a few road trips.
Kristie stayed home with the cats.
London. Miami. New York. D.C.
  Boston. Portland. Seattle.
   Vancouver. Los Angeles.
If you get it,
         share it.
Not a tag line, it is a way of life.
Local communities
 grew from those
  conversations.
Those conversations
sowed the seeds of an
   international
    community.
It grew organically.
We gave from
our hearts...
and our credit cards.
Social Media Club
     Values:
        *Sharing
    *Helping others
  *Peer to peer learning
  *Radical transparency
Social Media Club
    Mission:
   *Improve media literacy
 *Promote industry standards
   *Sharing lessons learned
*Encour...
Learned a lot in
  four years.
Focused on quality
  over quantity.
Gotta have faith.
and patience.
An understanding
partner doesn’t hurt
      either.
You can’t force it.
   This is the love part.
“If you love some
     <thing>,
  set <it> free.”
 Butchered quote from Richard Bach
          Sorry Richard.
Open with Trust.
D.I.A.L.
do it all leadership

       vs

    D.I.O.
do it all ourselves
Attitude more then
     aptitude.

     Mostly.
Participation
is marketing.
Build real
relationships.
Host conversations that matter.
Create value.
Lead, don't manage.
Deal fairly, and openly,
      with others.
Stand proudly for
  your values.
Not just a job, but a
    way of life.
Find those who believe
   in what you do.
Like Yong C. Lee
Leading #SMCEDU
 http://twitter.com/yongclee
Be honest when you
 cannot deliver on
     promises.
Communication is key.
Most important lesson
      learned...
Whatever you choose
 to do in your short
   time on earth,
   do it from your
       HEART.
What’s next?
Curate.
 Learn.
Educate.
Secure funding to ensure
 programs can continue.
Build out SMC platform
  to connect people,
 ideas and resources.
That will keep us busy
     for a while.
<thank you>
@ChrisHeuer
     001.408.834.0884
  chris@socialmediaclub.org
 http://socialmediaclub.org/




@KristieWells
       001.41...
Community From The Heart
Community From The Heart
Community From The Heart
Community From The Heart
Community From The Heart
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Community From The Heart

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Published on

http://webcom-world.com/montreal/?page_id=121&lang=en&event_id=21

ommunity of social media professionals, growing from a meeting of a dozen people in a Palo Alto office to over 160 cities around the globe. Social Media Club has grown largely from their emphasis on core values such as sharing, helping others, peer to peer learning and emphasizing ethics. In this session, they will share their lessons learned in building a global community that matters and present their plans for taking the community to the next level. With the belief that all things that matter come from the heart, they have demonstrated that quality almost always leads to quantity if you can simply disregard artificially imposted time tables. This is as much a story of the growth of social media as it is the story of the global community that believes “if you get it, share it”. Together Chris and Kristie will recount the trials, tribulations and joys of building a community by letting go of control and trusting that people will largely do the right thing. And that when they don’t you can respond openly and honestly and do the right thing to make things right. Community, from the heart, is the only path to true personal and professional success, whether your community is one with a social purpose or a business focus. Learn from people who really know, who have really been there and done that.

Community From The Heart

  1. 1. Community from the heart Chris Heuer and Kristie Wells Founders, Social Media Club socialmediaclub.org
  2. 2. The Story of Social Media Club
  3. 3. Inspired by BarCamp photo by Scott Beale, cc license Palo Alto, California (2005) August 19, 2005
  4. 4. and the beginning of Web 2.0
  5. 5. Web conferences were expensive, and exclusive.
  6. 6. So we hosted Web 2 point 1 and charged $2.80
  7. 7. photo by Scott Beale, cc license Planned in one week, hosted at local tv station, 70+ people attended. It was cool. photo by Scott Beale, cc license photo by Tara Hunt, cc license
  8. 8. Overnight, we became community organizers.
  9. 9. BrainJams Connecting People, Ideas and Resources
  10. 10. BrainJams D.C.
  11. 11. Inter-disciplinary, peer to peer learning was valuable
  12. 12. Things were good, but some couldn’t even spell inter-disciplinary, and most weren’t motivated by it.
  13. 13. Social Media was coming of age. *Blogging *Podcasting *Video *Photography
  14. 14. and Chris embarked on a few road trips.
  15. 15. Kristie stayed home with the cats.
  16. 16. London. Miami. New York. D.C. Boston. Portland. Seattle. Vancouver. Los Angeles.
  17. 17. If you get it, share it. Not a tag line, it is a way of life.
  18. 18. Local communities grew from those conversations.
  19. 19. Those conversations sowed the seeds of an international community.
  20. 20. It grew organically.
  21. 21. We gave from our hearts...
  22. 22. and our credit cards.
  23. 23. Social Media Club Values: *Sharing *Helping others *Peer to peer learning *Radical transparency
  24. 24. Social Media Club Mission: *Improve media literacy *Promote industry standards *Sharing lessons learned *Encouraging ethical behaviour
  25. 25. Learned a lot in four years.
  26. 26. Focused on quality over quantity.
  27. 27. Gotta have faith.
  28. 28. and patience.
  29. 29. An understanding partner doesn’t hurt either.
  30. 30. You can’t force it. This is the love part.
  31. 31. “If you love some <thing>, set <it> free.” Butchered quote from Richard Bach Sorry Richard.
  32. 32. Open with Trust.
  33. 33. D.I.A.L. do it all leadership vs D.I.O. do it all ourselves
  34. 34. Attitude more then aptitude. Mostly.
  35. 35. Participation is marketing.
  36. 36. Build real relationships.
  37. 37. Host conversations that matter.
  38. 38. Create value.
  39. 39. Lead, don't manage.
  40. 40. Deal fairly, and openly, with others.
  41. 41. Stand proudly for your values.
  42. 42. Not just a job, but a way of life.
  43. 43. Find those who believe in what you do.
  44. 44. Like Yong C. Lee Leading #SMCEDU http://twitter.com/yongclee
  45. 45. Be honest when you cannot deliver on promises.
  46. 46. Communication is key.
  47. 47. Most important lesson learned...
  48. 48. Whatever you choose to do in your short time on earth, do it from your HEART.
  49. 49. What’s next?
  50. 50. Curate. Learn. Educate.
  51. 51. Secure funding to ensure programs can continue.
  52. 52. Build out SMC platform to connect people, ideas and resources.
  53. 53. That will keep us busy for a while.
  54. 54. <thank you>
  55. 55. @ChrisHeuer 001.408.834.0884 chris@socialmediaclub.org http://socialmediaclub.org/ @KristieWells 001.415.577.9022 kristie@socialmediaclub.org http://socialmediaclub.org/
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