DO YOU THINK IT’SNECESSARY ORIMPORTANT FOR ACOMPANY/CELEBRITY/POLITICIAN/ETC. TO STAYCONNECTED VIA SOCIALMEDIA? WHY OR WHYNOT?Tag @calsocialmedia
SIMULATION Split into three companies Coca-cola, Skittles, Orbit brand Random series of events will determine the fate of your company! Group with the most candy (aka consumers) wins!
Main Takeaways Social media forces companies to follow through with consumers Personal relationship Develop confidence Companies are still experimenting No formula for how/why a video goes viral A LOT OF LUCK Consumer-centric The consumer has the power
“What I would like to have is aone-on-one relationship with sevenbillion people in the world and beable to customize offerings forseveral billion people. Digital allowsthat relationship”Bob McDonald, CEO of Proctor & Gamble
Discussion Split into 4 groups AshtonKutcher, Ellen DeGeneres, David Beckham, Lady Gaga Each group made up of consumers, marketers, & celebrity BE CREATIVE & HAVE FUN!GOAL: CREATE A STRATEGY CATERED TOYOUR SPECIFIC CELEBRITY, WHICH WILLINCREASETHE AMOUNT OF USERS ON A SOCIAL
How will you promote yourartist/celebrity/politician/athlete? Step 1: market research Gathering, analyzing, and interpreting info. about the respective market Potential customers, research characteristics Step 2: general strategy Identifythe goal Plan of action in achieving the goal Step 3: Execution Actualimplementation of strategy In what form will your strategy take place?