APPLICATIONS INTHE REAL WORLDWelcome to week 3!!!
Agenda1.   Administrative concerns2.   Quiz!3.   Simulation4.   Discussion
DO YOU THINK IT’SNECESSARY ORIMPORTANT FOR ACOMPANY/CELEBRITY/POLITICIAN/ETC. TO STAYCONNECTED VIA SOCIALMEDIA? WHY OR WHY...
SIMULATION   Split into three companies       Coca-cola, Skittles, Orbit brand   Random series of events will determine...
Main Takeaways   Social media forces companies to follow through    with consumers     Personal relationship     Develo...
“What I would like to have is aone-on-one relationship with sevenbillion people in the world and beable to customize offer...
Discussion     Split into 4 groups       AshtonKutcher, Ellen DeGeneres, David        Beckham, Lady Gaga     Each group...
How will you promote yourartist/celebrity/politician/athlete?   Step 1: market research     Gathering,  analyzing, and i...
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Feb.6

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Feb.6

  1. 1. APPLICATIONS INTHE REAL WORLDWelcome to week 3!!!
  2. 2. Agenda1. Administrative concerns2. Quiz!3. Simulation4. Discussion
  3. 3. DO YOU THINK IT’SNECESSARY ORIMPORTANT FOR ACOMPANY/CELEBRITY/POLITICIAN/ETC. TO STAYCONNECTED VIA SOCIALMEDIA? WHY OR WHYNOT?Tag @calsocialmedia
  4. 4. SIMULATION Split into three companies  Coca-cola, Skittles, Orbit brand Random series of events will determine the fate of your company! Group with the most candy (aka consumers) wins!
  5. 5. Main Takeaways Social media forces companies to follow through with consumers  Personal relationship  Develop confidence Companies are still experimenting  No formula for how/why a video goes viral  A LOT OF LUCK Consumer-centric  The consumer has the power
  6. 6. “What I would like to have is aone-on-one relationship with sevenbillion people in the world and beable to customize offerings forseveral billion people. Digital allowsthat relationship”Bob McDonald, CEO of Proctor & Gamble
  7. 7. Discussion  Split into 4 groups  AshtonKutcher, Ellen DeGeneres, David Beckham, Lady Gaga  Each group made up of consumers, marketers, & celebrity  BE CREATIVE & HAVE FUN!GOAL: CREATE A STRATEGY CATERED TOYOUR SPECIFIC CELEBRITY, WHICH WILLINCREASETHE AMOUNT OF USERS ON A SOCIAL
  8. 8. How will you promote yourartist/celebrity/politician/athlete? Step 1: market research  Gathering, analyzing, and interpreting info. about the respective market  Potential customers, research characteristics Step 2: general strategy  Identifythe goal  Plan of action in achieving the goal Step 3: Execution  Actualimplementation of strategy  In what form will your strategy take place?

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