1. Create a Business Page, Not a Profile
To get the best out of Facebook for your business, you
need to create a business page to represent your
brand, not a personal profile. Setting up a page is
simple, visit https://www.facebook.com/pages/create.php
and follow the step-by-step setup instructions.
2. Claim Your Page's Vanity URL
Now that you have created your business page, to make it
more easier to find and shareable you can create a vanity
3. Add a Creative Cover Photo
To make your page more enticing Facebook’s current page
design allows you to have a 851 x 315 pixel cover photo to
feature at the top of your page. Be creative but make sure
you follow Facebook’s guidelines & policies. (No more than
4. The Power of EdgeRank
EdgeRank is the name of the algorithm that Facebook uses
to show users what it thinks is the most relevant
information in their newsfeed. Posting relevant and
engaging content will increase the likelihood of your posts
getting the most views.
5. Visual Content
Facebook’s current design has placed
more emphasis on visual content such
as images, videos and photos. This has
been shown to increase engagement
on posts so be creative and make your
posts as visual as possible.
6) Use Links & Calls-to-Action
The point of having a Facebook page is to help your
business grow so generate leads with call to Action and
links back to you products/services/website.
7. Pin, Highlight or Hide Posts
Modify the items in your page's timeline to highlight certain
posts more prominently than others. By hovering over
individual stories, you can make them wider and more
prominent on your page by clicking the arrow for a drop
down menu, or hide them from your timeline (or delete
8. Add Facebook Social Plugins to Your
Promote your business' Facebook presence and help your
content spread on Facebook to your website and/or blog.
This will encourage visitors to your site to also interact with
you and become your fan on Facebook as well as spread
your content and expand its reach. Social Plugins include
'Like' buttons, 'Share' buttons, and more.
9. Monitor Activity on Your Business Page
Don't neglect your Facebook presence, Facebook insights is
a great way to monitor how your posts are doing.
Remember to regularly participate in your Facebook page
as a page that is engaging and updated regularly will be
much more successful than a static one.
10. Engage and Be Social
In the end social media means to be social, it’s not
brand/company to person, it’s person to person