1. Share the important details of your
business right away
• When filling out your company's profile, it is important to
say exactly what your company is, who your clients are and
how you assist them. The idea is to make it obvious what
you offer and why they should contact you. Make sure that
your profile headline and photo are professional and a true
reflection of your company.
2. Include your Products & Services
• It is imperative to add your products and services to your
company page. Not only is this your opportunity to explain
what you offer, individuals can recommend and share the
products you list, making them ambassadors for your
3. Use “call to action” in your profile
• The main aim is to convert connections into paying customers.
One way to do this on LinkedIn is to create a "call to action."
Instead of simply filling in LinkedIn's generic "my website" or
"my blog" links on your profile page, take the extra step and
tell visitors to click on your links. For instance, write: "Click
here to (insert your product or service here)." when editing
your 3 websites in your contact information.
4. Create and join groups, and get
• Creating and managing groups of your own provides you
with a level of credibility. Groups allow you to expand your
network to reach targeted and influential individuals you
seek to make contact with. Research topics of interest
within your industry and choose the top two or three as the
basis for your group.
5. Send thoughtful targeted
• Targeted status updates can be an effective way for
business owners to tailor the content in their updates to
specific company followers. This helps ensure the right
people are reading the most relevant messages from you at
the right time. Company status updates are accessible from
your LinkedIn Company Page.
6. Embrace & Encourage employees
to be on LinkedIn
• A simple way to expand your company's network is to
encourage your employees to create and actively use
LinkedIn profiles of their own. Upon connecting with your
employees, you open your own network to their pool of
second-degree connections. These could be valuable
customers and clients you weren't connected with before.
7. Share interesting and engaging
• One way to boost engagement among your connections is
to get them talking about relevant and timely news in your
industry. You can do this by sharing links to interesting
stories and asking questions about the posts you share.
8. Set up your profile to be found
• Millions of people search LinkedIn every day. You want
your company's profile to stand out.
• When deciding your profile language, be sure to include
keywords that are related to your business and industry to
help improve the chances of your name appearing in
LinkedIn's search results. What would a potential client
type in when seeking to use a service like yours?
9. Avoid buzzwords
• If you've described your business as "creative," "effective"
or "innovative," you might want to consider saying
something different. Cliché style buzzwords won't help
your profile stand out and they might not accurately convey
your professional identity on the site. This could act as a
deterrent to others.
10. Endorsements and
recommendations are vital
• These are your customer testimonials on LinkedIn. Nothing
draws business like a good recommendation. Ask
customers to write a recommendation and endorse your
company for its skills or services. Endorse others first and
try not to bulk message your contacts for endorsements,
try segmenting your network into different lists and writing
a more personal message.