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Social Media Congres 2009: Vodafone webrelations (Utrecht, the Netherlands)
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Social Media Congres 2009: Vodafone webrelations (Utrecht, the Netherlands)

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Published by http://www.socialmediablog.nl mediapartner of the http://www.socialmediacongre.nl, held on February the 26th of 2009 in Media Plaza, Utrecht, the Netherlands. In this presentaion the......

Published by http://www.socialmediablog.nl mediapartner of the http://www.socialmediacongre.nl, held on February the 26th of 2009 in Media Plaza, Utrecht, the Netherlands. In this presentaion the Vodafone Webrelations team explains to us what she is doing with participating in social media.

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  • 1. Bas Canton en Richard Mes 26 februari 2009 1 VF-NL Web Relations C3 March 2, 2009 V2.1
  • 2. Agenda 1.  Vodafone NL Web Relations –  Oprichting –  Team –  Praktijk 2.  Inzicht in de online wereld –  Learnings –  Vervolgstappen 3.  Vragen 2 VF-NL Web Relations March 2, 2009
  • 3. De aanleiding 3 VF-NL Web Relations March 2, 2009
  • 4. Team Web Relations • Onderdeel Corporate Affairs • Geen klantenservice • Intensieve samenwerking Vodafone-breed • Discipline-overschrijdend • Ondersteuning business 4 VF-NL Web Relations March 2, 2009
  • 5. 3 deelgebieden •  Public Trust Fase 1: Onderzoek •  Pro-actief •  Social Media •  Reputatie-issues, interne bewustwording (februari – mei 2007) •  Customer Experience Fase 2: Systemen en processen •  Reactief •  Monitoring, 1:1 (februari – juli 2007) •  Sentiment Mining Fase 3: Luisteren, leren •  Employees Engagement en experimenteren •  Intranet, ontwikkeling/content/kwaliteitsbewaking •  Drive 2 web (juli 2007 – heden) •  Medewerkers •  Intern reputatiemanagement 5 VF-NL Web Relations March 2, 2009
  • 6. Meet the Customer 6 VF-NL Web Relations March 2, 2009
  • 7. Inzicht in de online wereld Learnings Extern •  Transparantie •  Geen commerciële boodschap, feitelijke informatie •  Continuïteit, zichtbaarheid en geloofwaardigheid •  Durven en doen: 90% weet, 10% doet Intern •  Signaalfunctie •  Commitment GMT, maar ook van medewerker •  Sterke koppeling PR •  Sparringspartner gehele business/positie Web Relations •  Zichtbaarheid 7 VF-NL Web Relations March 2, 2009
  • 8. Roadmap •  Voorloper •  Meer samenwerking, zowel in- als extern •  Geïntegreerde en proactieve inzet van Social Media •  www.ikgameenaaramsterdam.nl •  CU Community •  World of Difference Hyves •  Media Room 2.0 •  Social Media Experts-onderzoeksgroep •  Meten is weten –  Sentimenten –  Effecten van WR 8 VF-NL Web Relations March 2, 2009
  • 9. Contact •  http://twitter.com/VFWebRelations •  Vodafonewebrelations.nl@vodafone.com 9 VF-NL Web Relations March 2, 2009