The Self-Directed (Corporate) Life Web 2.0 and the Resocialization of the Enterprise Social Media Club Workshop  June 11, ...
<ul><li>* More than 80% of businesses see potential to increase revenue </li></ul><ul><li>*More than 85% of C-Suite </li><...
<ul><li>*Business drivers </li></ul><ul><li>*Differentiation </li></ul><ul><li>*It’s in her nature </li></ul>Why the CEO?
<ul><li>*The self-directed corporate life.  This has always been the opportunity for business managers.  But with the intr...
<ul><li>*the tools </li></ul><ul><li>*the rules </li></ul><ul><li>*the responsibilties </li></ul>The Challenges
<ul><li>*blogs </li></ul><ul><li>*wikis </li></ul><ul><li>*RSS </li></ul><ul><li>*tagging </li></ul><ul><li>*communities <...
<ul><li>*Because of the user-centric or DIY nature of these tools, businesses are learning that they can enable the workfo...
<ul><li>*Businesses are discovering that Web 2.0 tools are enabling them to perform at higher levels of participation, eff...
<ul><li>*Because of the open and collaborative nature of Web 2.0 systems, businesses are learning that they can innovate t...
<ul><li>*The only innovation will come from the expert application of the rules -- i.e., a strong emphasis on scale, auton...
<ul><li>*A survey of 50-plus organizations that are using social media and other Web 2.0 tools </li></ul><ul><li>*Focus wa...
<ul><li>*Peer production </li></ul><ul><li>*Peer adjudication </li></ul><ul><li>*Peer storage/retrieval </li></ul><ul><li>...
<ul><li>*There is evidence that many businesses have begun using social media for the purpose of scaling operations.  Ther...
<ul><li>* Businesses increasingly are tapping the “wisdom of crowds” to vet and assess the quality of information inside t...
<ul><li>* Many businesses are also using social media tools to better manage the process of tagging, storing, and retrievi...
<ul><li>* Perhaps one of the biggest opportunities that businesses have today is to provide staff with the tools and rules...
<ul><li>* Another opportunity is to provide staff, customers and partners with multi-media environments where they can all...
<ul><li>* Already businesses are beginning to see that communication is just the tip of the iceberg.  Many businesses will...
<ul><li>* It is easy to mistake our own voices for the totality of the market.  This is a problem that has long existed in...
<ul><li>* For every person that participates in the new world, there are countless others who do not.  It is not enough to...
<ul><li>*The efficiencies of the digital world can be used for good and evil.  And in our excitement to promote the merits...
<ul><li>* We will find ways to overcome challenges like the “echo chamber” and the “invisible crowd.”  Expect innovation t...
<ul><li>* Because of the DIY and self-directed nature of the digital world, smart businesses will look for ways to lessen ...
<ul><li>* There is a reason why atheism is getting a hearing in public life.  The attack on “received wisdom” will permeat...
<ul><li>* Think like a CEO. </li></ul><ul><li>* Understand both attributes and limits of the digital world. </li></ul><ul>...
<ul><li>*It may be easier to use the digital world in less-than-angelic ways.  And it may be easier to use the digital wor...
Upcoming SlideShare
Loading in...5
×

The Self Directed (Corporate) Life

1,237

Published on

At the Social Media Club Workshop held on June 11, 2007 in Palo Alto, CA at SAP Labs, Giovanni discussed how leading businesses are using social media to reorganize themselves for substantial gains in productivity, efficiency and market leadership. The presentation — which draws from more than 50 publicly available case studies — examines the key organizational and social challenges that businesses face when attempting to embrace social media.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,237
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Self Directed (Corporate) Life

  1. 1. The Self-Directed (Corporate) Life Web 2.0 and the Resocialization of the Enterprise Social Media Club Workshop June 11, 2007 Giovanni Rodriguez Hubbub www.socialmediaworkshop.com
  2. 2. <ul><li>* More than 80% of businesses see potential to increase revenue </li></ul><ul><li>*More than 85% of C-Suite </li></ul><ul><li>*Less than 75% of middle management </li></ul>Who Cares About Web 2.0?
  3. 3. <ul><li>*Business drivers </li></ul><ul><li>*Differentiation </li></ul><ul><li>*It’s in her nature </li></ul>Why the CEO?
  4. 4. <ul><li>*The self-directed corporate life. This has always been the opportunity for business managers. But with the introduction of Web 2.0 tools, it has become an imperative. </li></ul>The Opportunity
  5. 5. <ul><li>*the tools </li></ul><ul><li>*the rules </li></ul><ul><li>*the responsibilties </li></ul>The Challenges
  6. 6. <ul><li>*blogs </li></ul><ul><li>*wikis </li></ul><ul><li>*RSS </li></ul><ul><li>*tagging </li></ul><ul><li>*communities </li></ul>The Tools: DIY
  7. 7. <ul><li>*Because of the user-centric or DIY nature of these tools, businesses are learning that they can enable the workforce to become more autonomous. </li></ul>Rule # 1: Autonomy
  8. 8. <ul><li>*Businesses are discovering that Web 2.0 tools are enabling them to perform at higher levels of participation, efficiency, and scale. </li></ul>Rule # 2: Scale
  9. 9. <ul><li>*Because of the open and collaborative nature of Web 2.0 systems, businesses are learning that they can innovate through “creative friction.” </li></ul>Rule # 3: Diversity
  10. 10. <ul><li>*The only innovation will come from the expert application of the rules -- i.e., a strong emphasis on scale, autonomy, and diversity. But there must also be a keen understanding of the limitations of the digital world. </li></ul>The Only Sustainable Edge?
  11. 11. <ul><li>*A survey of 50-plus organizations that are using social media and other Web 2.0 tools </li></ul><ul><li>*Focus was on innovation </li></ul><ul><li>*Only a small number of studies pertained to marketing and communications </li></ul>Case Studies
  12. 12. <ul><li>*Peer production </li></ul><ul><li>*Peer adjudication </li></ul><ul><li>*Peer storage/retrieval </li></ul><ul><li>*Peer communication </li></ul><ul><li>*Peer aggregation </li></ul><ul><li>*Peer design </li></ul>Peer Pressure
  13. 13. <ul><li>*There is evidence that many businesses have begun using social media for the purpose of scaling operations. There’s an abundance of case studies in project management. </li></ul>Peer production
  14. 14. <ul><li>* Businesses increasingly are tapping the “wisdom of crowds” to vet and assess the quality of information inside the enterprise. There are also a number of compelling case studies in the public sector. </li></ul>Peer adjudication
  15. 15. <ul><li>* Many businesses are also using social media tools to better manage the process of tagging, storing, and retrieving critical data. </li></ul>Peer storage and retrieval
  16. 16. <ul><li>* Perhaps one of the biggest opportunities that businesses have today is to provide staff with the tools and rules to better participate in their own communities of interest. IBM is an early leader. </li></ul>Peer communication
  17. 17. <ul><li>* Another opportunity is to provide staff, customers and partners with multi-media environments where they can all participate. Industry insiders have been calling this approach the “corporate Web site of the future.” </li></ul>Peer aggregation
  18. 18. <ul><li>* Already businesses are beginning to see that communication is just the tip of the iceberg. Many businesses will begin focusing less on message and more on creation. </li></ul>Peer Design
  19. 19. <ul><li>* It is easy to mistake our own voices for the totality of the market. This is a problem that has long existed in the physical world. It has been magnified in the digital world. </li></ul>The Echo Chamber
  20. 20. <ul><li>* For every person that participates in the new world, there are countless others who do not. It is not enough to say that these people don’t get it. A better approach is to understand the phenomenon. </li></ul>The Invisible Crowd
  21. 21. <ul><li>*The efficiencies of the digital world can be used for good and evil. And in our excitement to promote the merits of the system, we have turned a deaf ear to the issues. </li></ul>The Neutrality of the Digital World
  22. 22. <ul><li>* We will find ways to overcome challenges like the “echo chamber” and the “invisible crowd.” Expect innovation to come from people who study social media and HCI. </li></ul>Future trend: Media Becomes More Inclusive
  23. 23. <ul><li>* Because of the DIY and self-directed nature of the digital world, smart businesses will look for ways to lessen the demands on the individual. Ultimately, this may be the promise of Web 3.0. </li></ul>Future trend # 2: Media Becomes Less Demanding
  24. 24. <ul><li>* There is a reason why atheism is getting a hearing in public life. The attack on “received wisdom” will permeate the enterprise as well. </li></ul>Future trend # 3: The Waning of Corporate Creed
  25. 25. <ul><li>* Think like a CEO. </li></ul><ul><li>* Understand both attributes and limits of the digital world. </li></ul><ul><li>* Take the opportunity for deeper reflection on personal and shared values. </li></ul>What Does this Mean for You?
  26. 26. <ul><li>*It may be easier to use the digital world in less-than-angelic ways. And it may be easier to use the digital world in less-than-authentic ways. But there is ample evidence that in the long run, the digital world favors the light. </li></ul>The Road Less Travelled

×