What makes an influencer


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What makes an influencer

  1. 1. What Makes anInfluencer?We recently had this discussion internally. A poll of sorts without the predefinedmultiple choices. We wanted to see, across the organization, how the term“influencer” might be influenced.We saw some very interesting explanations;• Someone who “pushes” me in any direction off center• A person or organization who I follow that can cause me to take or not take action by what they say or write• A person who can, either through timing or experience, yield previously un- held insight;• Ability to change the perceptions, behavior and decision making of a target.I’m just thinking out loud here, but I find a couple of things interesting. Of the fourthat I shared, 3 of them required a person to be involved to be an influencer. Now Irealize that all data on the net comes from a person or persons, but not allinformation is associated with a specific identity or person. For instance, BlackDog Coffee House could certainly influence me to come get a free bag of coffeewith my Latte without a person being associated with their advert. At that, this isjust one vector that needs to be reconsidered. Also noted is of the 4 responses, 3definitions required action to denote influence. This is also interesting and doesn’taccount for influence that is simply potential energy instead of kinetic. Couldn’tsomeone convince me of something without it requiring some outwardlymeasurable activity? Sure. Theology is a great example of this. What do you think?Could you consider possibilities where your mind is completely changed aboutsomething, but you don’t necessarily act differently?
  2. 2. Perhaps the definition needs to consider in a more abstract way what influence is,given the rapidly changing social aspects of interaction and the solidly understandfacets of human nature? Perhaps the problem becomes trying to stuff too muchinformation into the term influencer? Perhaps we must define influence, then byextension, anyone who adequately demonstrates influence is an influencer. Now tome, that seems trite to try to sub-divide the ideas, but if we’re going to solve theequation all the variables must be defined and not equal to any other. Please tell meif you think I missed something. I really think this needs to be defined well enoughthat even casual observers can contribute without having to have specializedknowledge.So, influence is?The motivation to consider any new information or known information with newinsight or consideration, to the chief end that a different conclusion might befound, but not guaranteed.I know it’s high-brow. I know. Stick with me.So then an influencer is;Any entity that can channel new information, first, most often, or most accurately,with authority, threats and/or promises, with logic, and/or appeal to a higher,mutually recognized authority.The key here is “channel” “new information” relate able to the subject ofinfluence.So, my question is, do you see this accurately reflecting influence as it truly isthrough the lens of reality and social media, then, who do you see asreal influencer’s?
  3. 3. Posted in: Influencer Formula