SocialMatica’s Social Media Workshop SeriesTHE TRUTH ABOUT SOCIAL MEDIATOOLS
The Tools & The BreakdownWhat You’re Going To Learn1. The Difference Between Listening & Quantalyzing2. The Marketers WorkBench - The Tools You Need & What They Do3. The SavvyMarketers ToolKit Give Away
Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This – Free Software Tool http://agencysnap.socialmatica.com• Hash Tag #smtca Questions – This week or future workshop content
A Couple Assumptions• You interact with social media daily (or your supposed to be)• You need to save time & be efficient• You need the knowledge that givesyou and advantage• You may need proof…
What’s The Problem?• Providers with solutions in search of a problem (“me” centered)• Results: “does social data matter if theres no activity”• Social isnt strategic, its a novelty• For those in the know, time, knowledge and proof become scale issues• People are disenchanted with Klout and similar tools
Listening V.S. Quantylizing• Its not reacting to data, its organizing data• Its not measuring you, its measuring your competitive social context• Its being sure and not assuming anything that you dont have to• Its collecting all the data we need to measure our activities and the reactions to them, but in context to our message and audience.
What Do We Need To Focus On• Systematic Approach• Toolkits That Make Sense• Measurements That Make Sense
What Are The Layers Of A Good Marketing Program• Strategic Planning & Design• Tactical Execution & Maintenance• Measurement• Lead Generation• Social CRM• Engagement• Cross-Media Integration• Offline• Media Buys• SEO• And on, and on, and on…
What Categories Are We Going To Focus On?• Research• Monitoring• Measurement• Social CRM• Engagement• Campaign Tools• SEO
The 3 Dimensions We Have• Influencers (Social Identities)• Keywords (Topics)• Brands (Topics Relative To Companies)
The Marketers ToolBag• Let’s Talk About The Tools
SEO• Google Keyword Tool• SpyFu• SEOmoz• TubeFool• TubeTool Box
A Process To Think About• Think Strategy – Who Is Your Audience – Where Is Your Audience – How Will I Measure Progress• Think Tactics – What Can I Do That Is Self-Validating As Effective – Why Would They Want What I’m Giving – How Will I Measure It?
Organize Your Work• Organize Your Tools Into Each Category• Plan Out When You’ll Need To Be In Those Tools• Try To Avoid Reactionary Tool Use• Get Off The Email Crack Pipe (unless I’m emailing you)… : )
SavvyMarketing Tool Bag• If You Comment On Our Facebook Page & Let Us Know How Much You Like Our Workshops We’ll Send You – Sample Content Calendar – Sample Strategic Social Media Execution Plan – Sample Campaign Performance Tracking Document• http://www.facebook.com/SocialMatica
Questionsfirstname.lastname@example.orgIf you’d like a free account to AgencySnap, justsend us a note to the email above and we’llreply with login details.
Link Index• spyfu.com • Tweetdeck.com • EngageSciences.com• seomoz.com • Shortstack.com• verticalscape.socialmatica.com/live • Wildfireapp.com• agencysnap.socialmatica.com/live • Conversocial.com• radian6.com • Monitter.com • http://fbsearch.us/• Linksalpha.com • Contaxio.com (beta) Semantic• Twitterfeed.com Research On Your Twitter and Facebook Interactions• Rss Graphitti (FB APP) • http://www.sitetrail.com/• Bufferapp.com Competitive Research • http://www.icerocket.com/?tab=twitt• Netvibes.com er Lets you reply directly to the• Hootsuite.com Tweets and view the Tweets from the members’ profile pages. • Kred.com