The Truth About Influence

571 views
518 views

Published on

LEAVE THIS WORKSHOP KNOWING:
The people, processes & technology you'll need
1. The Problem Of Influence
2. Why Influence Cannot Be Measured The Way The Industry Says
3. 3 Ways You Can Measure & Act On Influence Today

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
571
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

The Truth About Influence

  1. 1. SocialMatica’s Social Media Workshop SeriesTHE TRUTH ABOUT INFLUENCE
  2. 2. The Tools & The BreakdownWhat You’re Going To Learn1. The Problem Of Influence2. Why Influence Cannot Be Measured The Way The Industry Says3. 3 Ways You Can Measure & Act On Influence Today
  3. 3. Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This – Free Social Performance Tool http://agencysnap.socialmatica.com• Hash Tag #smtca Questions – This week or future workshop content
  4. 4. SocialMatica ToolKit
  5. 5. A Couple Assumptions• You’ve Used Klout Before Or Something Similar• You’re Trying To Do Blogger Outreach• You Need To Save Time• Build True & Reliable MarketingKnowledge
  6. 6. What’s The Problem?• Influence is more of an implied belief• Social Influence even more so
  7. 7. What Are Missing?• Context• Boundaries (good context will bring this)• Reality VS Desire• The Customer Get’s A Vote
  8. 8. Angles Of Influence
  9. 9. Person View
  10. 10. Blogger Topic View Digital Publication Competitor Brand Chris Brogan -Frequency -Relationship To Others -Rank RelativeIndependent Random Agency
  11. 11. Subject Matter Blogger Digital Publication Competitor Brand Chris Brogan -Frequency -Relationship To Others -Rank RelativeIndependent Random Agency
  12. 12. Subject MatterSocial Identity Social Identity Social Identity• Topic 1 • Topic 1 • Topic 1• Topic 2 • Topic 2 • Topic 2 Traffic Traffic Traffic Audience Audience AudienceSocial Activity Social Activity Social Activity
  13. 13. Subject Matter View• The Keywords/Topics• Everyone who talks about it – Where – The social performance of those places – The relationship between them and others – Frequency• Who’s Not Talking
  14. 14. (the purist view) The Risks• The system is gamed from word go• SEO, PPC• Search Engine Trustworthiness• Content farms• Links• Run on Network Traffic
  15. 15. The Upside• Context is required• What is context? – Context is framing the subject matter – Organizing your data sources – Trawling for social identities – Discovering their relationships – Plugging that into a ranking and performance management system
  16. 16. 3 Ways To Leverage This Information
  17. 17. Blogger OutReach• Load Them Into AgencySnap• Locate Their Content & Sources• Twitter Search Tools (Measure Engagement)• Youtube Search (Comments, Likes)• LinkedIn• Facebook Followers / Fan Page / Comments
  18. 18. Competitive Comparison• Load Them Into AgencySnap• Locate Their Content/Channels• Twitter Search Tools (Measure Engagement)• Youtube Search (Comments, Likes)• LinkedIn• Facebook Followers / Fan Page / Comments
  19. 19. Digital Publication Advertising• Load Them Into AgencySnap• Locate Their Audience• Twitter Search Tools (Measure Engagement)• Youtube Search (Comments, Likes)• LinkedIn• Facebook Followers / Fan Page / Comments
  20. 20. Two Reminders
  21. 21. Listening V.S. Quantylizing• Its not reacting to data, its organizing data• Its not measuring you, its measuring your competitive social context• Its being sure and not assuming anything that you dont have to• Its collecting all the data we need to measure our activities and the reactions to them, but in context to our message and audience.
  22. 22. What Do We Need To Focus On• Systematic Approach• Toolkits That Make Sense• Measurements That Make Sense
  23. 23. Review• Context; Social Reality• Topics Lead To Social Identities• Competitive Data-Sets• Interactive System• AgencySnap Is Free
  24. 24. SocialMatica ToolKit
  25. 25. Questions?www.socialmatica.comtraining@socialmatica.comIf you’d like a free account to AgencySnap, justsend us a note to the email above and we’llreply with login details.

×