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Socialmatica Workshop   "how to measure social media success"
 

Socialmatica Workshop "how to measure social media success"

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view this workshop on-demand: http://training.socialmatica.com/how-to-accurately-measureaccess-roi-gate/ ...

view this workshop on-demand: http://training.socialmatica.com/how-to-accurately-measureaccess-roi-gate/

LEAVE THIS WORKSHOP KNOWING:
1. Why is it important for marketers to get social media measurement right?
2. Why do marketers believe effective measurement is a challenge?
3. What metrics do marketers pay attention to to determine social media marketing success?
4. How can marketers focus on the metrics that matter to their business?

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    Socialmatica Workshop   "how to measure social media success" Socialmatica Workshop "how to measure social media success" Presentation Transcript

    • SocialMatica’s Social Media Workshop SeriesHOW TO MEASURE SOCIAL MEDIASUCCESS
    • Measuring Social Media SuccessWhat You’re Going To Learn• Why is it important for marketers to get social media measurement right?• Why do marketers believe effective measurement is a challenge?• What metrics do marketers pay attention to determine social media marketing success?• How can marketers focus on the metrics that matter to their business?
    • Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This• Who is Joshua Barnes – Director of Social Strategy• Hash Tag #smtca Questions – This week or future workshop content
    • Measuring Social Media Success• Marketing Structure Fundamentals – Content Hub – The place where you want people to go – Content Calendar – The stuff you’ll say to make that happen – Content Strategy – The thing you’ll send out to facilitate that – Engagement Strategy – Why they will respond – Measurement Strategy – How we tracking what we did – Closed Loop Efficacy Tracking – How we know it worked
    • One Rule – No Guessing• Sometimes We Don’t Know That We’re Guessing
    • How Did You Rate?
    • A System Can Be Tuned• You Cannot Measure What You’re Not Systematically Creating – Otherwise, you’re just guessing – Or Confirmation Bias
    • Why Is It Difficult?• Time• Don’t Know What To Measure• People Are Disenchanted• The Available Tools Aren’t Strategic• Marketing Team Is On The Run, Leads, Leads, Leads
    • What We Can Change Today• Strategy• Tactics• Documentation• Reporting• But How…
    • Quantalyzing: kwan-tell-eye-zing• The quantification, qualification, organization and analysis of contextual influence and social media performance
    • Free Desktop Tool• Spreadsheet Download• Quick View Of What It Would Look Like Graphically
    • The Data You Should Collect
    • AgencySnap is builton the self-help, manual datagathering process.You can track:•Share of Traffic•Share of Mentions•Overall Social ActivityVolume&•Total Audience•This is a free toolSocialMatica offers.•The manual processwill give you access tothe live data.
    • What Should You Measure Strategically• Competitive Data-Sets, Bloggers, Media Buys, Etc – Blogger A – Blogger B – Blogger C – My Company – Competitor A – Competitor B – Competitor C – Digital Publication A – Digital Publication B – Digital Publication C
    • What Should You Measure Strategically• Competitive Data-Sets, Bloggers, Media Buys, Etc – Traffic – Brand/Content Mentions – Social Network Statistics • Youtube • Twitter • Facebook • LinkedIn – Trends of Major Social Networks – # of Social Conversions (likes, followers, bit.ly clicks, etc)
    • What Should You Measure Tactically• On a campaign by campaign basis, measure;• Social Interactions Connected To Specific Campaigns – Not Generic RT’s, Likes, Followers• Landing Page Traffic, Clicks, Impressions, Social Shares
    • Now You Know• Released 3 PR Media Assets – Accumulated • 200 mentions • 30 RT’s • 3 New Sources of Traffic • Aggregate 100 Clicks from Bit.ly Links • FB Likes Grew by 100 • Etc, Etc, Etc – # of Conversions
    • How Can You Focus On The Best Metrics• Content Hub• Content Calendar• Content Strategy• Engagement Strategy• Measurement Strategy• Closed Loop Efficacy
    • What Else?• Organize Your Tools – Build a Systematic Workflow – Influence Tools – Content Aggregation – Content/Click Tracking – Social Media Integration/Chatter Tools• Decide What Metrics Make The Most Sense For Your Campaigns – Anyone who wants specific advice or to talk about their program can ask us, we’ll tell you what we think you should do
    • Questions
    • Contactwww.socialmatica.comtraining@socialmatica.comIf you’d like a fee account to AgencySnap, justsend us a note to the email above and we’llreply with login details.