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Socialmatica Workshop "how to measure social media success"

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view this workshop on-demand: http://training.socialmatica.com/how-to-accurately-measureaccess-roi-gate/ …

view this workshop on-demand: http://training.socialmatica.com/how-to-accurately-measureaccess-roi-gate/

LEAVE THIS WORKSHOP KNOWING:
1. Why is it important for marketers to get social media measurement right?
2. Why do marketers believe effective measurement is a challenge?
3. What metrics do marketers pay attention to to determine social media marketing success?
4. How can marketers focus on the metrics that matter to their business?

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Transcript

  • 1. SocialMatica’s Social Media Workshop SeriesHOW TO MEASURE SOCIAL MEDIASUCCESS
  • 2. Measuring Social Media SuccessWhat You’re Going To Learn• Why is it important for marketers to get social media measurement right?• Why do marketers believe effective measurement is a challenge?• What metrics do marketers pay attention to determine social media marketing success?• How can marketers focus on the metrics that matter to their business?
  • 3. Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This• Who is Joshua Barnes – Director of Social Strategy• Hash Tag #smtca Questions – This week or future workshop content
  • 4. Measuring Social Media Success• Marketing Structure Fundamentals – Content Hub – The place where you want people to go – Content Calendar – The stuff you’ll say to make that happen – Content Strategy – The thing you’ll send out to facilitate that – Engagement Strategy – Why they will respond – Measurement Strategy – How we tracking what we did – Closed Loop Efficacy Tracking – How we know it worked
  • 5. One Rule – No Guessing• Sometimes We Don’t Know That We’re Guessing
  • 6. How Did You Rate?
  • 7. A System Can Be Tuned• You Cannot Measure What You’re Not Systematically Creating – Otherwise, you’re just guessing – Or Confirmation Bias
  • 8. Why Is It Difficult?• Time• Don’t Know What To Measure• People Are Disenchanted• The Available Tools Aren’t Strategic• Marketing Team Is On The Run, Leads, Leads, Leads
  • 9. What We Can Change Today• Strategy• Tactics• Documentation• Reporting• But How…
  • 10. Quantalyzing: kwan-tell-eye-zing• The quantification, qualification, organization and analysis of contextual influence and social media performance
  • 11. Free Desktop Tool• Spreadsheet Download• Quick View Of What It Would Look Like Graphically
  • 12. The Data You Should Collect
  • 13. AgencySnap is builton the self-help, manual datagathering process.You can track:•Share of Traffic•Share of Mentions•Overall Social ActivityVolume&•Total Audience•This is a free toolSocialMatica offers.•The manual processwill give you access tothe live data.
  • 14. What Should You Measure Strategically• Competitive Data-Sets, Bloggers, Media Buys, Etc – Blogger A – Blogger B – Blogger C – My Company – Competitor A – Competitor B – Competitor C – Digital Publication A – Digital Publication B – Digital Publication C
  • 15. What Should You Measure Strategically• Competitive Data-Sets, Bloggers, Media Buys, Etc – Traffic – Brand/Content Mentions – Social Network Statistics • Youtube • Twitter • Facebook • LinkedIn – Trends of Major Social Networks – # of Social Conversions (likes, followers, bit.ly clicks, etc)
  • 16. What Should You Measure Tactically• On a campaign by campaign basis, measure;• Social Interactions Connected To Specific Campaigns – Not Generic RT’s, Likes, Followers• Landing Page Traffic, Clicks, Impressions, Social Shares
  • 17. Now You Know• Released 3 PR Media Assets – Accumulated • 200 mentions • 30 RT’s • 3 New Sources of Traffic • Aggregate 100 Clicks from Bit.ly Links • FB Likes Grew by 100 • Etc, Etc, Etc – # of Conversions
  • 18. How Can You Focus On The Best Metrics• Content Hub• Content Calendar• Content Strategy• Engagement Strategy• Measurement Strategy• Closed Loop Efficacy
  • 19. What Else?• Organize Your Tools – Build a Systematic Workflow – Influence Tools – Content Aggregation – Content/Click Tracking – Social Media Integration/Chatter Tools• Decide What Metrics Make The Most Sense For Your Campaigns – Anyone who wants specific advice or to talk about their program can ask us, we’ll tell you what we think you should do
  • 20. Questions
  • 21. Contactwww.socialmatica.comtraining@socialmatica.comIf you’d like a fee account to AgencySnap, justsend us a note to the email above and we’llreply with login details.

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