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view this workshop on-demand: http://training.socialmatica.com/how-to-accurately-measureaccess-roi-gate/
LEAVE THIS WORKSHOP KNOWING:
1. Why is it important for marketers to get social media measurement right?
2. Why do marketers believe effective measurement is a challenge?
3. What metrics do marketers pay attention to to determine social media marketing success?
4. How can marketers focus on the metrics that matter to their business?