SocialMatica How To Build A Successful Youtube Channel


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SocialMatica How To Build A Successful Youtube Channel

The people, processes & technology you'll need
1. How To Generate & Stage Content
2. How To Build A Marketing Funnel Based On Your Youtube Channel
3. How To Get Conversions From Your Effort

Published in: Education, Technology, Design
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SocialMatica How To Build A Successful Youtube Channel

  1. 1. SocialMatica’s Social Media Workshop SeriesHOW TO BUILD A SUCCESSFULYOUTUBE CHANNEL
  2. 2. Today’s AgendaWhat You’re Going To Learn1. How To Generate & Stage Content2. How To Build A Marketing Funnel Based On Your Youtube Channel3. How To Get Conversions From Your Effort
  3. 3. Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This – Free Social Performance Tool• Hash Tag #smtca Questions – This week or future workshop content
  4. 4. SocialMatica ToolKit
  5. 5. Couple Of Assumptions• You have or will as a result of this training, have a youtube channel• You’re unsure of how to generate content• You’re unsure of the best way to promote content on youtube• You’re unsure of the payoff…
  6. 6. Some Facts & Figures• Sellers Mind-Set• Poor Navigation• Little Or Ineffective CTA• Poorly Qualified Traffic• Non-Systematic Approach
  7. 7. More StatisticsJan. 23, 2012 The extent to which Google’s content and traffic is growing has reached an all time high this week. YouTube now streams more than 4 billion videos every day. Video uploads have reached 60 hours every minute, or one hour of new video every second of the day.
  8. 8. Traffic Statistics• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.• Over 4 billion videos are viewed a day• Over 800 million unique users visit YouTube each month• Over 3 billion hours of video are watched each month on YouTube• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years• 70% of YouTube traffic comes from outside the US• YouTube is localized in 39 countries and across 54 languages• In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
  9. 9. Social Statistics• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week• An auto-shared tweet results in 6 new sessions on average, and we see more than 500 tweets per minute containing a YouTube link• Millions of subscriptions happen each day.• More than 50% of videos on YouTube have been rated or include comments from the community
  10. 10. What It Means• There’s A Lot Of Noise• SEO & Ranking Must Be Relied Upon• Huge Demographics Are Now Exposed• People Are More Interested In Video• People Are More Engaged By Video• 50% of All Youtubers React
  11. 11. Youtube Rules You Should Know• SEO – Your Channel = A Webpage – Your Videos Are Interior Webpages With Rank – All Links Count – Keywords Matter• Youtube Rank – Comments Rank Highest – Likes – Then Views – Then Keywords
  12. 12. What Youtube Can Do For You• Build SEO• Build An Audience• Build Traffic• Build Conversions• Build Branding
  13. 13. How-To Youtube “SEO”• Homepage Is Your TLD• Videos Are Internal Pages – Authority Comes • Links • Concentric Keywords • Embeds • Comments
  14. 14. Enact Youtube SEO• Semantics Are Your Friend – Title Stacking – Keyword Jacking – File Name – Description Box • FORMULA [keyword] at [] followed by description, followed by [youtube video link]. Plus latent interconnected keywords. – Bounce Rate Is Key To Maintaining Rank
  15. 15. Title Stacking
  16. 16. File Name - Keywords
  17. 17. Your Description Box
  18. 18. Buy Ads On Your Own Videos
  19. 19. Annotate & Enter Captions• This is A LOT of WORK, but it really helps early ranking.
  20. 20. The Different Types Of Videos
  21. 21. Talking Head
  22. 22. Snow-White Background
  23. 23. Cartoons
  24. 24. Prezi
  25. 25. PowerPoint Or
  26. 26. Doodles
  27. 27. Hand Drawn Doodles
  28. 28. How Should My Videos Present?• Intro & Branding• WIIFM *attach time• Give Value• Recap with a Conclusion• Advise Them *Suggest An Action*• Call To Action...Read, Lead, or Buy• Let The Timer Count-Down
  29. 29. Strategies For Building Content• Internal Trainings• Conference Calls• Customer Testimonials• Radio Ads Set To Video or Graphics• Text To Video• Response Videos• What Is “Keyword”• How-To’s• What’s Not Here?
  30. 30. What Is
  31. 31. How To Get Conversions• CTA’s• Multiple, Repeated, Smart, CTA’s.• Squeeze Pages or Landing Pages• Connecting The Links Directly To Offers
  32. 32. Some Services You Should Know About••••
  33. 33. Questions?www.socialmatica.comtraining@socialmatica.comIf you’d like a free account to AgencySnap, justsend us a note to the email above and we’llreply with login details.