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How to use content curation to build an audience placeholder

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VIEW THIS WORKSHOP: …

VIEW THIS WORKSHOP:
http://training.socialmatica.com/how-to-use-content-curation-to-build-an-audience-gate/

LEAVE THIS WORKSHOP KNOWING:

What content is your AUDIENCE interested in?
How to curate in 10 minutes a day
What tools are available to help curate?


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Transcript

  • 1. SocialMatica’s Social Media Workshop SeriesHOW TO USE CONTENT CURATIONTO BUILD AN AUDIENCE
  • 2. Curation To Build An AudienceWhat You’re Going To Learn• How To Build An Audience Using Curation• How To Curate In 10 Minutes (a day)• What Are The Best Tools?
  • 3. Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This• Who is Joshua Barnes – Director of Social Strategy• Hash Tag #smtca Questions – This week or future workshop content
  • 4. A Couple Assumptions• I assume that you are trying to build an audience because you see some value you can offer a community• You are, or promise to be community-minded• You will not take all my good ideas and use them for the dark-side!
  • 5. The Process – Intent Over Technique• I Learned A Long Time Ago….• People Will Forgive Poor Technique• People Will Not Be As Forgiving Of Intent
  • 6. In Building An Audience, Remember• When You Ask For People’s Time – They Literally Equate That To Money• Your Competition is White NOISE!
  • 7. The Corollary IS• Good Audience Building Is Valuable!• So The Techniques Required Are Also Valuable & Require Thoughtfulness, Not Speed
  • 8. For Contrast…• What Most Of Us Do Is… – Broadcast And Hope – Mistake Activity For Productivity – Mistake Features For Fixtures – Suffer From Me-Too
  • 9. 3 Rules You Should Remember Pick ONE Community Invest Your Time In It Build Relationships(Because)• The Network Doesn’t Need You – You Need The Network• Activity Isn’t Productivity• It’s Not About What You Know – It’s About Who Knows You!`
  • 10. Some Example Communities• Linkedin – Groups• Linkedin – Q&A (yes, they are different!)• Quora• Youtube• Twitter• Google+• Custom Built / Topic Specific (Cakewalk Users)
  • 11. Tools You Should Know About Monitor Engagement Automation Curation• Google Alerts • TweetDeck • LinksAlpha • Storify.com• BackType • Hootsuite • RSS Graphitti • Scoop.IT Alerts • NetVibes • Twitter Feed • TwitterLists• Twitter Lists • Tweet Deck • LinkedIn Feed• TweetDeck (schedule Feeds tweets)• BoardReader • CoTweet• SocialMention• MentionMap (twitter)• TweetUp
  • 12. Proof This Works
  • 13. Build A Content Universe• Sources• Touch Points• Influencer Outreach• Though Leadership• Compelling Content• High Impact Results
  • 14. First Thing You Want To Do • What That *Might Look Like Scoop.it Build To Dredge Content ForQuora is my chosen My Subjectcommunity where Iwill establish & grow myinfluence/exposure. Your Subject Connected My Blog To Facebook – Twitter Is Connected To Connected Scoop.IT Linkedin; Consistently To Facebook Curate Content FromTwitter Lists; Interact WithAll The Twitter Users In My List; Consistently.
  • 15. What SocialMatica Is Doing, For• Sources Instance – Scoop.IT, Storify.com, Twitter Lists• Touch Points – Tweet Deck, Twitter, Posterous Landing Page• Influencer Outreach – Non-MainStream Media Bloggers Talking About GOP• Thought Leadership – Does Social Media Actually Impact Elections?• Compelling Content – Showing How Our Data Makes A Connection Between The Elections & Social Media• High Impact Result – Quotes From Influencers For Our Press Releases
  • 16. An Example• The GOP Election• What Do We Need – Relevant Content – Compelling Content• Campaign Objectives – Motivate Influencers To Interact – Influencer Quotes For Press Releases
  • 17. Tweet Deck Introduction
  • 18. Tweet Deck Has Feeds For• Facebook• Twitter• Twitter Lists• LinkedIn• Foursquare• Myspace• GoogleBuzz
  • 19. Scoop.IT Introduction
  • 20. Influencer Reach Out• SocialMatica’s Tool VerticalPoint ID’s Influencers• But – You Can Too – Manually• Rate Their Performance Based On Last Weeks Workshop
  • 21. Influencer Outreach Using Curation! The Content Becomes A Reason to Connect With People!
  • 22. The Social Media Work Flow Visual
  • 23. Call The Handles• In Twitter You SHOULD Mention The Influencer• Call Attention To Your Story• Create A Spin To Attract The Attention Of Their Followers
  • 24. Audience Building Tips For Starters• Facts & Statistics – Leverage eMarketer• TwitterFeeds – Mashable, Technorati• Twitter Lists• LinkedIn Q&A• Quora
  • 25. Re-Cap• S.T.I.T.C.H• Spend Time In Your Tools• Believe In What Your Doing• Be Community Minded – It’s All About Who Knows You
  • 26. Appendix - Links• http://www.google.com/alerts• http://www.backtype.com/• http://www.twitter.com/• http://www.boardreader.com/• http://socialmention.com/• http://mentionmapp.com/• http://tweetup.org/blog/• http://tweetdeck.com• http://hootsuite.com• http://NetVibes.com• http://linksalpha.com• http://www.rssgraffiti.com/• http://cotweet.com/• http://storify.com• http://Scoop.IT• http://LinkedIn.com
  • 27. Questions?www.socialmatica.comtraining@socialmatica.comIf you’d like a free account to AgencySnap, justsend us a note to the email above and we’llreply with login details.