Twitter
with

Social Marketing Fella

Twitter Simplified | by @SocialMktgFella | Engage Mexico Conference 2013
Twitter

Who Am I? – Boring Version
Andre Bourque (@SocialMktgFella)

by @SocialMktgFella | SocialMarketingFella.com | Eng...
Who Am I? – Fun Version

Twitter

Andre Bourque (@SocialMktgFella)

11y.o. me

JFK Fan
@RoxyCertified

by @SocialMktgFella...
Twitter
Two-part Outline

Part 1: Fundamentals

1. Why Twitter? Difference between Twitter and Facebook
2. Understanding T...
Twitter

Fundamentals

Why Twitter? 
The Key difference between Twitter and Facebook

by @SocialMktgFella | SocialMarketin...
Twitter

Fundamentals

Why Twitter?
 Facebook Newsfeed vs Twitter Timeline
• Facebook Edgerank (the  brains that determine...
Twitter

Fundamentals

Why Twitter? 
•
•
•
•

Reach far beyond your inner circle of friends
Anyone can follow anyone else ...
Fundamentals

Twitter

Understanding Twitter 
through Pinterest 
Link
pinterest.com/socialmktgfella/
how-to-use-twitter-in...
Twitter

Fundamentals

Tw’etiquette
1. Thank people for retweets and other forms of
information. Let others know you appre...
Twitter

Advanced Tools
1. Keeping your Twitter active with RSS feeds
2. Using Manage Flitter to grow your Twitter followi...
Twitter

Advanced Tools

RSS Feeds
Keeping your Twitter active with RSS feeds
Link twitterfeed.com

by @SocialMktgFella | ...
Twitter

Advanced Tools

Grow Your Twitter Following
Using Manage Flitter to grow your Twitter following
Link manageflitte...
Twitter

Advanced Tools

Essential Free Tools
Free Twitter management tools: Buffer App & TweetDeck
Link bufferapp.com | t...
Twitter

Reference

eBook
Link scribd.com/doc/121322180/The-7-Essentials-to-Content-Marketing

by @SocialMktgFella | Socia...
Connect with me
facebook.com/SocialMarketingFella
SocialMarketingFella.com
andrefbourque@gmail.com
linkedin.com/in/socialm...
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Twitter Simplified by SocialMktgFella

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Part 1: Fundamentals
1. Why Twitter? Difference between Twitter and Facebook
2. Understanding Twitter language through Pinterest 
3. Twitter etiquette

Part 2: Advanced Tools
1. Keeping your Twitter active with RSS feeds
2. Using Manage Flitter to grow your Twitter following
3. Free Twitter mgmt. tools: Buffer App & TweetDeck

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Twitter Simplified by SocialMktgFella

  1. 1. Twitter with Social Marketing Fella Twitter Simplified | by @SocialMktgFella | Engage Mexico Conference 2013
  2. 2. Twitter Who Am I? – Boring Version Andre Bourque (@SocialMktgFella) by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  3. 3. Who Am I? – Fun Version Twitter Andre Bourque (@SocialMktgFella) 11y.o. me JFK Fan @RoxyCertified by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  4. 4. Twitter Two-part Outline Part 1: Fundamentals 1. Why Twitter? Difference between Twitter and Facebook 2. Understanding Twitter language through Pinterest 3. Twitter etiquette Part 2: Advanced Tools Hands-on: Bring your laptop! 1. Keeping your Twitter active with RSS feeds 2. Using Manage Flitter to grow your Twitter following 3. Free Twitter mgmt. tools: Buffer App & TweetDeck by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  5. 5. Twitter Fundamentals Why Twitter?  The Key difference between Twitter and Facebook by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  6. 6. Twitter Fundamentals Why Twitter?  Facebook Newsfeed vs Twitter Timeline • Facebook Edgerank (the  brains that determines what appears on your newsfeed) reduces your published content reach to 10% or less • Whereas Twitter is entirely open; anyone can connect with anyone by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  7. 7. Twitter Fundamentals Why Twitter?  • • • • Reach far beyond your inner circle of friends Anyone can follow anyone else unless blocked Lots of free, 3rd-party tools for scheduling & mgmt. Essential customer service tool (Groupon) • Affordable Tweet & account promotion (Ads) by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  8. 8. Fundamentals Twitter Understanding Twitter  through Pinterest  Link pinterest.com/socialmktgfella/ how-to-use-twitter-in-10-steps/ by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  9. 9. Twitter Fundamentals Tw’etiquette 1. Thank people for retweets and other forms of information. Let others know you appreciate them. 2. Give credit where credit is due. Acknowledge the originator of the link, idea or information. 3. Don’t auto DM people. It’s impersonal. 4. Follow to be followed. That’s how you grow your following. 5. Patience is key. Real growth happens slowly. 6. Consistently Tweet. 4-3-2-1 minimum. (Study) 4 days/wk: 3 original Tweets, 2 ReTweets, 1 Favorite by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2014
  10. 10. Twitter Advanced Tools 1. Keeping your Twitter active with RSS feeds 2. Using Manage Flitter to grow your Twitter following 3. Twitter management tools: Buffer App & TweetDeck by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  11. 11. Twitter Advanced Tools RSS Feeds Keeping your Twitter active with RSS feeds Link twitterfeed.com by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  12. 12. Twitter Advanced Tools Grow Your Twitter Following Using Manage Flitter to grow your Twitter following Link manageflitter.com by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  13. 13. Twitter Advanced Tools Essential Free Tools Free Twitter management tools: Buffer App & TweetDeck Link bufferapp.com | tweetdeck.com by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013
  14. 14. Twitter Reference eBook Link scribd.com/doc/121322180/The-7-Essentials-to-Content-Marketing by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2014
  15. 15. Connect with me facebook.com/SocialMarketingFella SocialMarketingFella.com andrefbourque@gmail.com linkedin.com/in/socialmktgfella/ @SocialMktgFella Twitter Simplified | by @SocialMktgFella | Engage Mexico Conference 2014
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