5 Keys for Twitter Advertising to Mobile Users

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As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log in via a mobile device at a rate of at least once per month.

So the company sought to better understand the behavior of the mobile Twitter user over other their web-based counterparts. Working with clickstream data specialist, Compete, Twitter found that these primary mobile Twitter users in the U.S. are more engaged in several key ways:

- They are on the platform more often,
- They interact more with Tweets, and
- They follow more brands

Compete and Twitter identified five findings that advertisers need to know to better connect with these mobile consumers on Twitter: This SlideShare is a visual reference to that recent study and blog article: Primary Mobile Users on Twitter.

From: http://socialmarketingfella.com/twitter-advertising-to-your-mobile-audience-slideshare/

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5 Keys for Twitter Advertising to Mobile Users

  1. 1. Ad TipsAd TipsTwitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”55 keyskeysto betterTwitterTwitter advertisingadvertisingto mobilemobileUsers..
  2. 2. Ad TipsAd TipsTwitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”As mobile technology grows,a big OpportunityOpportunityarises for brands. Mobile adson Twitter are part of the userexperience, and create a PowerfulPowerfulmethod for brands to create ReachReach, buildFrequencyFrequency and driveEngagementEngagement. Hereare five Twitter advertisingtips for your success.
  3. 3. Fewer and fewer Twitterusers access Twitter on desktop.ThinkThinkMobileMobileSo targettarget ad messages by mobileby mobiledevicedevice to optimizereach and drive userengagement.Ad TipAd TipTwitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”
  4. 4. Age &Age &INTERESTINTERESTOn Twitter who you FOLLOWFOLLOWis also a strong indicator ofwhat you care about.Ad TipAd TipConsider your campaigns based on audienceAGEAGE and INTERESTINTEREST.Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”
  5. 5. Ad TipAd TipWhen creating Twitter campaigns,think about a day in the life of your targetconsumers, andScheduleScheduleyour adMessagesMessagesAccordingly.Get yourGet yourtiming righttiming rightTwitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”
  6. 6. ThinkThinkAmplifyAmplifyAd TipAd TipMobile users tend to be AmplifiersAmplifiers.Drive engagement with Tweets that include RichRich MediaMedia,links and strong call toActionAction.Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”
  7. 7. Ad TipAd TipCreate Tweets that align withwhat mobile users need: real-time info that helpsthem make DecisionsDecisions. Create campaignscentered around UsefulUseful informationor special offers that users canact on ImmediatelyImmediately.OfferOfferSomethingSomethingTwitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”

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