Social Media Tips for the New Marketing/Ad/PR Graduate

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An abbreviated version of slides I presented to the Elon University Ad Club on March 31st, 2011. Some simple tips and bits of advice regarding social media for the new marketing/PR/ad school graduate.

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  • Engagement = interactions between the brand and user in a social contextReason to Share (RTS) = incentives – financial, moral, egotistical, humorous, etc. – for the user to invite their friends to the experienceSocial Spread = the organic spread of brand content, promotions, and campaigns via user social actions
  • Social Media Tips for the New Marketing/Ad/PR Graduate

    1. 1. Quick Social Media Tips for the New Marketing, PR & Ad Graduate<br />Kevin Briody<br />@kevinbriody<br />
    2. 2. 1. Develop a voice of your own…<br />…while using the tools of the trade<br />
    3. 3. 2. Figure out how to learn – and never stop<br />
    4. 4. 3. Learn to *love* data and analytics – metrics drive all<br />
    5. 5. “Friends and family I trust. Everyone else bring data.” – wise ex-officemate<br />
    6. 6. 4. Learn the mechanics of how a social campaign takes on a life of its own<br />Engagement + Reasons to Share =Social Spread<br />http://www.socialmallard.com/socialmedia/engagement-reasons-to-share-social-spread/<br />
    7. 7. So | Lo | Mo<br />5. Get fluent in the emerging marketing opportunities<br />{ }<br />Social | Local | Mobile<br />John Doerr– KPCB<br />http://www.scribd.com/doc/48586092/KPCB-Top-10-Mobile-Trends<br />
    8. 8. 6. Rock the fundamentals<br />Don’t get too caught up in the shiny object of the day…<br />2008<br />2011<br />itproportal.com March 24, 2011<br />Mpdailyfix.com July 2, 2008<br />
    9. 9. 7 and8.Get extremely good at these:<br />SalesSell yourself to employers Sell your ideas to clients, bosses, and colleagues<br />&<br />Project ManagementLearn how to get stuff done – the best reputation attribute you can ever have<br />They will make – or break – your career<br />
    10. 10. Good luck!<br />@kevinbriody<br />socialmallard.com<br />

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