Social Media Tips for the New Marketing/Ad/PR Graduate
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Social Media Tips for the New Marketing/Ad/PR Graduate

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An abbreviated version of slides I presented to the Elon University Ad Club on March 31st, 2011. Some simple tips and bits of advice regarding social media for the new marketing/PR/ad school graduate.

An abbreviated version of slides I presented to the Elon University Ad Club on March 31st, 2011. Some simple tips and bits of advice regarding social media for the new marketing/PR/ad school graduate.

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  • Engagement = interactions between the brand and user in a social contextReason to Share (RTS) = incentives – financial, moral, egotistical, humorous, etc. – for the user to invite their friends to the experienceSocial Spread = the organic spread of brand content, promotions, and campaigns via user social actions

Social Media Tips for the New Marketing/Ad/PR Graduate Social Media Tips for the New Marketing/Ad/PR Graduate Presentation Transcript

  • Quick Social Media Tips for the New Marketing, PR & Ad Graduate
    Kevin Briody
    @kevinbriody
  • 1. Develop a voice of your own…
    …while using the tools of the trade
  • 2. Figure out how to learn – and never stop
  • 3. Learn to *love* data and analytics – metrics drive all
  • “Friends and family I trust. Everyone else bring data.” – wise ex-officemate
  • 4. Learn the mechanics of how a social campaign takes on a life of its own
    Engagement + Reasons to Share =Social Spread
    http://www.socialmallard.com/socialmedia/engagement-reasons-to-share-social-spread/
  • So | Lo | Mo
    5. Get fluent in the emerging marketing opportunities
    { }
    Social | Local | Mobile
    John Doerr– KPCB
    http://www.scribd.com/doc/48586092/KPCB-Top-10-Mobile-Trends
  • 6. Rock the fundamentals
    Don’t get too caught up in the shiny object of the day…
    2008
    2011
    itproportal.com March 24, 2011
    Mpdailyfix.com July 2, 2008
  • 7 and8.Get extremely good at these:
    SalesSell yourself to employers Sell your ideas to clients, bosses, and colleagues
    &
    Project ManagementLearn how to get stuff done – the best reputation attribute you can ever have
    They will make – or break – your career
  • Good luck!
    @kevinbriody
    socialmallard.com